Covkev zoo nkauj ntimCov qauv ntawm 2025 yuav yog kev sib koom ua ke ntawm kev siv thev naus laus zis, cov ntsiab lus ruaj khov thiab cov kev xav tau ntawm cov neeg siv khoom, cov hauv qab no yog kev pom zoo los ntawm kev tsim, khoom siv, kev ua haujlwm rau kev sib cuam tshuam, ua ke nrog kev lag luam dynamics thiab kev txiav txim siab thev naus laus zis:
1. Kev ntim khoom ruaj khov: los ntawm "ib puag ncig slogans" mus rau "kaw-loop xyaum".
Kev hloov pauv ntawm cov khoom siv: Cov khoom siv bio-based (xws li nceb mycelium, algae extracts) thiab compostable plastics (piv txwv li PHA) yuav hloov cov khoom siv yas, thiab qee lub npe yuav qhia txog "zero-khoom" ntim, xws li cov yeeb yaj kiab yaj lossis cov thawv ntim (uas tuaj yeem cog rau cov nroj tsuag tom qab siv).
Circular Economy Model: Hom yog txhawb cov neeg siv kev koom tes los ntawm kev ntim cov khoom siv rov ua dua tshiab (piv txwv li, cov ntsiab lus rau lub raj mis khoob) lossis cov khoom siv rov ua dua tshiab (xws li Lush lub ntim ntim (tsis muaj lub raj mis lossis cov kaus poom) lub tswv yim tuaj yeem rov ua dua los ntawm ntau lub npe).
Transparency ntawm cov pa roj carbon hneev taw: Ntim yog sau nrog "cov paib paib", thiab cov ntaub ntawv raug taug qab mus rau lawv qhov chaw los ntawm blockchain thev naus laus zis. Piv txwv li, Shiseido tau sim siv AI los xam cov pa roj carbon emissions ntawm tag nrho lub neej voj voog ntawm nws cov khoom.
2. Kev Sib Tham Txawj Ntse: Ntim tau dhau los ua "digital portal".
Nrov NFC / AR thev naus laus zis: kov koj lub xov tooj kom dhia mus rau virtual pleev sim, piav qhia cov khoom lossis cov lus qhia txog kev tu tawv nqaij ntawm tus kheej (xws li L'Oréal's "Water Saver" lub raj mis tshuaj zawv plaub hau nrog NFC tag).
Ntse sensors: saib xyuas cov khoom raws li txoj cai (piv txwv li, cov khoom muaj txiaj ntsig zoo, lub neej txee tom qab qhib), xws li Fresh's pH-sensitive daim npog ntsej muag, uas hloov xim los qhia thaum siv.
Emotional Interaction: Ntim nrog cov microchips built-in uas ua rau lub teeb, suab lossis aroma thaum qhib, piv txwv li Gucci lub thawv mem pleev di ncauj tau raug hu ua "luxury trigger" los ntawm cov neeg siv vim nws qhov sib nqus qhib thiab kaw suab.
3. Minimalist tsim + ultra-personalization: polarization
Clean Beauty's minimalist style: khoom matte khoom, tsis muaj daim ntawv lo luam ntawv (laser engraving es tsis txhob), xws li Aesop's apothecary style fwj, hais txog "cov khoom xyaw ua ntej".
AI-tsav customization: cov neeg siv cov ntaub ntawv yog siv los tsim cov qauv ntim tshwj xeeb, xws li Japanese hom POLA's AI tsom xam ntawm daim tawv nqaij kev ntxhib los mos los kho lub raj mis luam ntawv; 3D luam ntawv thev naus laus zis tso cai rau kev tsim khoom ntawm tus kheej ntim cov duab, txo cov khoom pov tseg.
Niche kab lis kev cai cim: Subcultures nyiam los ntawm Generation Z (xws li meta-cosmic aesthetics, cyberpunk) tau muab tso rau hauv kev tsim.
4. Kev ua haujlwm tshiab: los ntawm "container" mus rau "kev paub cuab yeej".
Txhua-hauv-ib tus tsim: lub hauv paus hau nrog txhuam txhuam (zoo ib yam li Huda Beauty's "#FauxFilter" foundation), eyeshadow palettes nrog built-in magnetic hloov + LED muab tub lim.
Kev tu cev thiab kev nyab xeeb hloov khoom dua tshiab: lub tshuab nqus tsev twj ntim khoom ntim (kom tiv thaiv oxidation) + cov tshuaj tiv thaiv kab mob (xws li cov khoom siv nyiaj ionized), "tsis kov" tsim (xws li ko taw ua tshuaj pleev lub fwj) tuaj yeem nkag mus rau cov kab siab kawg tom qab muaj kev sib kis.
Kev ua kom zoo rau cov xwm txheej mus txawv tebchaws: cov fwj silicone collapsible (piv txwv li Cadence branded capsules), capsule dispensing systems (piv txwv li L'Occitane's eco-friendly capsule replacements) kom txo qhov hnyav ntxiv.
5. Kev Tsim Nyog Muaj Peev Xwm Ntim: Qhov Kev Loj Hlob ntawm Kev Kho Mob
Multi-sensory tsim: tactile cov ntaub ntawv (xws li, frosted, suede) nrog scented microcapsules (qhib lub thawv kom tso cov ntxhiab), piv txwv li, lub ntim ntawm scented tswm ciab tau dhau los ua ib tug collector khoom.
Eco-narrative artistry: Rov tsim dua cov ntaub ntawv pov tseg (xws li, lub raj mis mos ua los ntawm dej hiav txwv yas), eco-storytelling los ntawm kev tsim, Patagonia's eco-philosophy tuaj yeem cuam tshuam rau kev lag luam kev zoo nkauj.
Limited tsab co-branding thiab collector kev lag luam: Kev koom tes nrog IPs loj (xws li Disney, NFT cov kws ua yeeb yam) los tsim cov ntim ntim khoom, Guerlain's "Bee lub raj mis" yuav raug khi rau cov duab kos duab, qhib qhov kev paub ntawm kev sib txuas nrog kev muaj tiag.
Kev Lag Luam Kev Sib Tw thiab Kev Ua Si
Cov nqi sib npaug: Tus nqi pib ntawm cov khoom siv ruaj khov yog siab, thiab cov khoom lag luam yuav tsum tau yaum cov neeg siv khoom los ntawm kev tsim khoom lossis "eco-premium" cov tswv yim (xws li Aveda tus nqi 10% ntawm cov hwj yas siv dua).
Kev tswj hwm-tsav: EU txoj cai "yas se" thiab Tuam Tshoj txoj cai "dual-carbon" yog yuam cov tuam txhab hloov pauv, thiab 2025 yuav yog qhov taw qhia rau kev ua raws li kev ntim khoom hauv eco.
Cov teeb meem hauv kev sib koom ua ke thev naus laus zis: cov nqi ntim khoom ntse ntse, cov teeb meem kev ua neej nyob ntev tseem yuav tsum tau tawg los ntawm, kev pib ua haujlwm (cov tshuab hluav taws xob hloov pauv tau yooj yim tuaj yeem muab kev daws teeb meem).
Cov ntsiab lus
Nyob rau hauv 2025, kev zoo nkauj ntim yuav tsis tsuas yog cov khoom "lub tsho tiv no", tab sis kuj yog tus nqa khoom ntawm cov khoom muaj nqis, kev siv zog thiab kev xav ntawm cov neeg siv khoom. Cov ntsiab lus tseem ceeb nyob hauv cov hauv qab no: kev ruaj ntseg raws li cov kab hauv qab, kev txawj ntse raws li lub cuab yeej, kev ua tus kheej thiab kev paub dhau los ua qhov sib txawv, thiab thaum kawg tsim kom muaj lub npe tsis hloov pauv hauv kev sib tw ua lag luam hnyav.
Post lub sij hawm: Feb-12-2025
