Cov ntaub ntawv qhov chaw: Euromonitor, Mordor Intelligence, NPD Group, Mintel
Tawm tsam keeb kwm yav dhau los ntawm kev lag luam tshuaj pleev ib ce thoob ntiaj teb uas tsis tu ncua nthuav dav ntawm qhov kev loj hlob txhua xyoo (CAGR) ntawm 5.8%, ntim, raws li lub tsheb tseem ceeb rau kev sib txawv ntawm hom, tab tom muaj kev hloov pauv loj uas tau tsav los ntawm kev ruaj khov thiab cov thev naus laus zis digital. Raws li cov ntaub ntawv los ntawm cov koom haum tso cai xws li Euromonitor thiab Mordor Intelligence, tsab xov xwm no muab kev tshuaj xyuas qhov tob ntawm cov ncauj lus tseem ceeb thiab txoj hauv kev loj hlob hauv kev lag luam ntim tshuaj pleev ib ce los ntawm 2023-2025.
Kev lag luam loj: tshaj li $ 40 billion cim los ntawm 2025
Lub ntiaj teb cov tshuaj pleev ib ce ntim kev lag luam loj yuav tsum ncav cuag $ 34.2 nphom hauv 2023 thiab tshaj $ 40 nphom los ntawm 2025, nce ntawm 4.8% mus rau 9.5% CAGR. Qhov kev loj hlob no feem ntau yog tsav los ntawm cov hauv qab no:
Kev noj qab haus huv kev noj qab haus huv rov qab los: Kev xav tau ntim ntawm daim tawv nqaij yuav tsum loj hlob los ntawm 8.2% hauv 2023, nrog rau lub raj mis / lub tshuab nqus tsev vacuum loj hlob ntawm tus nqi ntawm 12.3%, dhau los ua cov tshuaj zoo tshaj plaws rau kev tiv thaiv cov khoom xyaw.
Txoj cai thiab cov kev cai los txhawb: EU's "Plastics Directive" yuav tsum muaj feem ntawm cov khoom siv rov ua dua tshiab kom ncav cuag 30% hauv 2025, ncaj qha rub lub lag luam ntim ib puag ncig 18.9% CAGR.
Txo cov nqi thev naus laus zis: kev ntim khoom ntse (xws li NFC nti kev koom ua ke), tsav nws cov lag luam loj ntawm tus nqi siab ntawm 24.5% CAGR kev loj hlob.
Qeb kev loj hlob: kev ntim khoom ntawm daim tawv nqaij ua, xim tshuaj pleev ib ce ntim hloov pauv
1. Kev ntim khoom tawv nqaij: kev ua haujlwm zoo
Kev sib txawv ntawm cov ntim me me: kev loj hlob tseem ceeb hauv ntim hauv qab 50ml, tsim qauv tsim kom tau raws li qhov xav tau ntawm kev mus ncig thiab sim cov xwm txheej.
Kev tiv thaiv kev tiv thaiv: ultraviolet barrier iav, lub tshuab nqus tsev fwj thiab lwm yam khoom ntim high-end xav tau kev loj hlob ntawm ntau tshaj 3 npaug ntawm cov khoom ntim khoom, raws li cov khoom xyaw ntawm cov neeg siv khoom nyiam.
2. Makeup ntim: instrumentalization thiab precision
Kev loj hlob ntawm daim di ncauj raj qeeb qeeb: CAGR ntawm 2023-2025 tsuas yog 3.8%, thiab cov qauv tsim yog ntsib lub hauv paus ntawm kev tsim kho tshiab.
Powder foundation twj tso kua mis lub taub hau rov qab: qhov kev thov ntau npaum li cas thawb kev loj hlob ntawm lub taub hau ntim ntim los ntawm 7.5%, thiab 56% ntawm cov khoom tshiab integrate antibacterial hmoov puff compartment.
3. Kev ntim cov plaub hau: kev tiv thaiv ib puag ncig thiab yooj yim rau tib lub sijhawm
Fillable tsim: Shampoo fwj nrog cov qauv tsim tau loj hlob los ntawm 15%, raws li Gen Z qhov kev nyiam ib puag ncig.
Push-rau-sau es tsis txhob ntsia hlau hau: Cov khoom ntim khoom ntim tau hloov pauv mus rau thawb-rau-sau, nrog rau qhov zoo ntawm kev tiv thaiv oxidation thiab kev ua haujlwm ib leeg.
Kev lag luam hauv cheeb tsam: Asia-Pacific Leading, Europe Txoj Cai Tsav
1. Asia-Pacific: social media driven kev loj hlob
Tuam Tshoj / Is Nrias teb: Kev ntim tshuaj pleev ib ce tau nce 9.8% txhua xyoo, nrog rau kev tshaj tawm kev lag luam (xws li cov yeeb yaj kiab luv luv + KOL nyom-raising) ua lub hauv paus tsav tsheb.
Risk: Raw khoom nqi volatility (PET nce 35%) yuav nyem cov nyiaj tau los.
2. Teb chaws Europe: txoj cai faib nyiaj tso tawm
Lub teb chaws Yelemees/Fabkis: biodegradable ntim kev loj hlob tus nqi ntawm 27%, txoj cai nyiaj pab + distributor rebates kom ceev kev lag luam nkag.
Kev ceeb toom txog kev pheej hmoo: carbon tariffs nce nqi kev ua raws cai, SMEs ntsib kev hloov pauv siab.
3. North America: customization hwm yog qhov tseem ceeb
Teb Chaws Asmeskas kev lag luam: customized ntim (sau ntawv / xim) pab txhawb 38% hwm qhov chaw, high-end hom kom ceev cov txheej txheem.
Kev pheej hmoo: tus nqi logistics siab, kev tsim qauv yog qhov tseem ceeb.
Yav tom ntej tiam sis: kev tiv thaiv ib puag ncig thiab kev txawj ntse mus sib koom tes
Scale ntawm ib puag ncig tus phooj ywg cov ntaub ntawv
Kev siv cov khoom siv PCR nce los ntawm 22% hauv 2023 txog 37% hauv 2025, thiab tus nqi ntawm algae-based bioplastics poob los ntawm 40%.
67% ntawm Gen Z txaus siab them 10% tus nqi ntau dua rau kev ntim khoom hauv eco-phooj ywg, cov khoom lag luam yuav tsum tau ntxiv dag zog rau cov lus piav qhia kev ruaj khov.
Ntse ntim nrov nrov
NFC nti-kev ntim khoom txhawb nqa kev tiv thaiv kev ua txhaum cai thiab kev taug qab, txo cov khoom cuav los ntawm 41%.
AR virtual pleev mus sim ntim boosts conversion tus nqi los ntawm 23%, ua tus qauv hauv e-commerce raws.
Hauv 2023-2025, kev lag luam ntim tshuaj pleev ib ce yuav ua rau muaj kev loj hlob ntawm cov qauv uas tau tsav los ntawm kev tiv thaiv ib puag ncig thiab kev txawj ntse. Cov khoom lag luam yuav tsum ua raws li txoj cai thiab kev noj haus, thiab tuav lub lag luam siab hauv av los ntawm kev tsim kho thev naus laus zis thiab kev tsim qauv sib txawv.
TxogTOPFEELPACK
Raws li tus thawj coj ntawm kev tsim kho tshiab hauv kev lag luam ntim tshuaj pleev ib ce, TOPFEELPACK tshwj xeeb hauv kev muab cov txheej txheem ntim khoom lag luam zoo rau peb cov neeg siv khoom. Peb cov khoom tseem ceeb muaj xws li lub raj mis airless, lub raj mis cream, PCR fwj, thiab lub raj mis dropper, uas ua tau raws li cov kev xav tau ntawm cov khoom siv tiv thaiv thiab kev ua raws li ib puag ncig. Nrog 14 xyoo ntawm kev lag luam kev lag luam thiab kev siv thev naus laus zis, TOPFEELPACK tau ua haujlwm ntau dua 200 cov khoom siv tawv nqaij zoo thoob ntiaj teb, pab lawv txhim kho cov khoom muaj nqis thiab kev sib tw ua lag luam.Tiv tauj pebhnub no rau kev ntim cov kev daws teeb meem rau kev nqis peev ntawm kev lag luam loj hlob los ntawm 2023-2025!
Post lub sij hawm: Feb-28-2025
