M'nthawi ino ya "chuma chamtengo wapatali" ndi "chuma chokumana nacho", mitundu imayenera kukhala yosiyana ndi kuchuluka kwa zinthu zomwe zimapikisana, chilinganizo ndi kutsatsa sikokwanira, zida zonyamula (zonyamula) zikukhala chinthu chofunikira kwambiri pakupambana kwamitundu yokongola. Sikulinso "chotengera", komanso mlatho pakati pa zokometsera zamtundu, filosofi ndi malingaliro a ogwiritsa ntchito.
Chifukwa chake, kupangidwa kwazinthu zodzikongoletsera zodzikongoletsera, komwe miyeso ingathandizedi mtundu kuti ukhale wosiyana?
MwaonatopfeelpackChotsatira chabulogu chotsatira kuti mudziwe zambiri!
Choyamba, Aesthetic Innovation: Face Value Ndiye "Mpikisano Woyamba".
Mawonekedwe opangira ma CD ndi nthawi yoyamba yolumikizana pakati pa ogula ndi zinthu, makamaka pakulankhulana kwa kukongola komwe kumayendetsedwa ndi malo ochezera a pa Intaneti, kaya zoyikapo "zachoka mufilimuyi" zimatsimikizira ngati ogwiritsa ntchito akufuna kugawana kapena ayi, kaya apanga mawonekedwe achiwiri kapena ayi.
"M'dziko lolamulidwa ndi malonda a anthu, maonekedwe ndi maonekedwe a chinthu akhoza kupanga kapena kusokoneza mphamvu yake ya tizilombo." adatero Michelle Lee, yemwe kale anali Mkonzi wamkulu.
- Michelle Lee, mkonzi wakale wa Allure
Kuphatikiza mwaluso kwa chikhalidwe cha pop, zokometsera zokometsera ndi zida zikukhala kachidindo kopambana kwa mitundu ingapo yomwe ikubwera. Mwachitsanzo: mandala akiliriki pamodzi ndi zitsulo zonyezimira kulenga maganizo a m'tsogolo, zinthu kum'mawa ndi minimalist kapangidwe kumanga mikangano chikhalidwe ...... phukusi zipangizo akukhala externalized mawu a mtundu wa DNA.
Chachiwiri, Kukula kwa Zachilengedwe: Kukhazikika Ndi Kupikisana, Osati Mtolo.
Ndi kugwiritsidwa ntchito kwa Generation Z ndi Generation Alpha, lingaliro lakudya zobiriwira lakhazikika kwambiri m'mitima ya anthu. Zida zobwezerezedwanso, mapulasitiki opangidwa ndi bio, ndi kapangidwe kazinthu kamodzi ...... sikuti ndi udindo woteteza chilengedwe, komanso gawo la mtengo wamtunduwu.
"Kupaka ndi chizindikiro chowonekera kwambiri cha kudzipereka kosasunthika kwa mtundu. Ndiko kumene ogula amawona ndikukhudza lonjezo lanu. Ndiko kumene ogula amawona ndikukhudza lonjezo lanu."
- Dr. Sarah Needham, Sustainable Packaging Consultant, UK
Mwachitsanzo, kuphatikiza kwa "botolo la vacuum yopanda mpweya + zobwezerezedwanso za PP" sikuti kumangotsimikizira zochitika zamalonda, komanso kumathandizira kusanja ndi kukonzanso zinthu zachilengedwe, chomwe ndi chitsanzo chabwino cha kusanja ntchito ndi udindo.
Chachitatu, luso laukadaulo: Kusintha kwa Kapangidwe ndi Zochitika
Panthawi yomwe ogula akuyamba kusankha kwambiri za "kugwiritsiridwa ntchito", kukweza kachitidwe kazolongedza kukukhudzanso kuchuluka kwa zinthu zomwe zimagulidwa. Mwachitsanzo:
Mapangidwe a khushoni ya mpweya: onjezani kufanana kwa zodzoladzola komanso kusuntha.
Mutu wapampu wochulukira: kuwongolera molondola kuchuluka kwa ntchito, kupititsa patsogolo kugwiritsa ntchito bwino.
Kutsekeka kwa maginito: Kumakulitsa mawonekedwe a kutseka ndikuwongolera kumverera kofunikira.
"Tawona kuchuluka kwa kuchuluka kwa ma CD opangidwa mwanzeru, motsogozedwa ndi manja. Kulumikizana kwachilengedwe kumapangitsa kuti makasitomala azikhala bwino. Tawona kuchuluka kwa kuchuluka kwa ma phukusi anzeru, otsogozedwa ndi manja.
- Jean-Marc Girard, CTO ku Albéa Group
Monga mukuonera, "luso laukadaulo" la phukusili sikuti ndi gawo la mafakitale okha, komanso gawo lowonjezera pazochitikira.
Chachinai, Kupanga Mwamakonda ndi Kupanga Kwaling'ono Kwambiri: Kupatsa Mphamvu Umunthu Wamtundu
Zowonjezereka zatsopano zimatsata "de-homogenization", kuyembekezera kusonyeza khalidwe lawo lapadera kupyolera muzoyikapo zipangizo. Pakadali pano, kuthekera kosinthika kwa wopanga phukusi ndikofunikira.
Kuyambira Logo embossing, mitundu m'deralo, ku botolo zinthu kusakaniza ndi machesi, chitukuko cha njira kupopera mankhwala wapadera, akhoza kumalizidwa m'magulu ang'onoang'ono, kwa mtundu kuyesa madzi mndandanda watsopano, zitsanzo zochepa kupereka malo. Mchitidwe wa "kuyika monga zokhutira" wapangidwa, ndipo phukusilo ndilomwe limanyamula nkhani.
Chachisanu, Intelligence Digital: Zida Zonyamula Zikulowa mu "Night Era".
Ma tag a RFID, sikani ya AR, inki yosinthasintha mitundu yowongoleredwa ndi kutentha, nambala ya QR yoletsa kupanga zabodza ...... “Makina ooneka ngati akutali” amenewa akugwiritsidwa ntchito, kulola kulongedza kuti kugwire ntchito zambiri:
Kupereka kutsatiridwa kwa zinthu ndi anti-yonyenga
Kulumikizana ndi media media komanso nkhani zama brand
Kupititsa patsogolo kulumikizana kwa ogwiritsa ntchito ndiukadaulo
"Kuyika zinthu mwanzeru sikungopeka chabe; ndi gawo lotsatira lakuchitapo kanthu kwa ogula."
- Dr. Lisa Gruber, Packaging Innovation Lead ku Beiersdorf
M'tsogolomu, zopakira zitha kukhala gawo lazinthu zamtundu wamtundu, kulumikiza zomwe zachitika pa intaneti komanso zapaintaneti.
Kutsiliza: Packaging Innovation Imasankha Malire Amtundu
Kuyang'ana mmbuyo pa msika wonse wa msika, n'zosavuta kuzindikira kuti zonyamula katundu si "chipolopolo" cha zinthu zokongola, komanso "kutsogolo" kwa njira yamtundu.
Kuchokera ku aesthetics kupita ku magwiridwe antchito, kuchokera kuchitetezo cha chilengedwe kupita ku digito, gawo lililonse lazatsopano ndi mwayi wokhazikitsa kulumikizana kwakukulu pakati pa malonda ndi ogula.
Mumpikisano watsopano wa mpikisano wokongola, ndani angatenge phukusi ngati chojambula, zindikirani mankhwala "omwe amawoneka chikondi, omwe amagwiritsa ntchito ufa umenewo", omwe ali ndi mwayi wambiri wolowera m'maganizo a wogwiritsa ntchito.
Nthawi yotumiza: Apr-11-2025
