Thekukongola ma CDZomwe zikuchitika mu 2025 zidzakhala kuphatikiza kwakukulu kwaukadaulo, malingaliro okhazikika ndi zosowa za ogula, zotsatirazi ndikuwunikira kwathunthu kuchokera pamapangidwe, zinthu, ntchito mpaka kuyanjana, kuphatikiza kusinthika kwamakampani komanso kulosera zam'mphepete mwaukadaulo:
1. Kuyika mokhazikika: kuchokera ku "mawu otizungulira" kupita ku "machitidwe otsekeka".
Kusintha kwazinthu: Zida zochokera ku bio (monga bowa mycelium, zotsalira za algae) ndi mapulasitiki opangidwa ndi kompositi (monga PHA) adzalowa m'malo mwa mapulasitiki akale, ndipo mitundu ina imatha kuyambitsa zoyika "zopanda zinyalala", monga filimu yosungunuka kapena makatoni ambewu (omwe angabzalidwe kuti abzale mbewu mukadzagwiritsidwa ntchito).
Circular Economy Model: Magulu akulimbikitsa kulumikizana kwa ogwiritsa ntchito kudzera pamapulogalamu obwezeretsanso (mwachitsanzo, malo opangira mabotolo opanda kanthu) kapena makina owonjezera (mwachitsanzo, malingaliro a Lush oyika (opanda mabotolo kapena zitini) atha kutsatiridwanso ndi mitundu yambiri).
Kuwonekera kwa carbon footprint: Kuyikapo kumalembedwa "ma tag a kaboni", ndipo zida zimatengera komwe zidachokera kudzera muukadaulo wa blockchain. Mwachitsanzo, Shiseido ayesa kugwiritsa ntchito AI kuwerengera mpweya wa carbon wa moyo wonse wazinthu zake.
2. Intelligent Interaction: Packaging amakhala "digital portal".
Kuchulukirachulukira kwaukadaulo wa NFC/AR: khudzani foni yanu kuti mulumphire ku kuyesa zodzoladzola, kufotokozera zakuphatikizika kapena upangiri wamunthu payekhapayekha (monga botolo la shampoo la L'Oréal la "Water Saver" lokhala ndi tag ya NFC).
Masensa anzeru: kuyang'anira momwe zinthu zilili (monga momwe zinthu zimagwirira ntchito, shelufu imakhala ndi moyo mukatha kutsegulidwa), monga phukusi la Fresh's pH-sensitive mask, lomwe limasintha mtundu kuti liziwonetsa nthawi yoyenera kugwiritsa ntchito.
Kulumikizana Mokhudza Mtima: Kupaka ndi ma microchips omangidwira omwe amatulutsa kuwala, phokoso kapena fungo likatsegulidwa, mwachitsanzo bokosi la Gucci la lipstick limatchedwa "choyambitsa chapamwamba" ndi ogwiritsa ntchito chifukwa cha kutsegula kwake kwa maginito ndi kutseka.
3. Mapangidwe ang'onoang'ono + ultra-personalization: polarization
Mtundu wocheperako wa Kukongola Koyera: zinthu zolimba za matte, osasindikiza zilembo (zojambula pa laser m'malo mwake), monga botolo la apothecary la Aesop, kutsindika "zosakaniza poyamba".
Makonda motsogozedwa ndi AI: Zomwe zimagwiritsidwa ntchito zimagwiritsidwa ntchito kupanga mapaketi apadera, monga mtundu waku Japan wa POLA's AI kusanthula kapangidwe ka khungu kuti musinthe makonda a botolo la essence; Ukadaulo wosindikizira wa 3D umathandizira kupanga pamapangidwe amunthu payekhapayekha, ndikuchepetsa zinyalala zazinthu.
Zizindikiro za chikhalidwe cha Niche: Ma subcultures omwe amakondedwa ndi Generation Z (monga meta-cosmic aesthetics, cyberpunk) aphatikizidwa mu kapangidwe kake.
4. Zatsopano zogwirira ntchito: kuchokera ku "chotengera" kupita ku "chida chodziwira".
Mapangidwe amtundu umodzi: zipewa zoyambira zokhala ndi maburashi ophatikizika (ofanana ndi maziko a "#FauxFilter" a Huda Beauty), mapaleti am'maso okhala ndi maginito olowa m'malo omangidwira + kuwala kwa LED.
Kusintha kwaukhondo ndi chitetezo: kuyika pampu ya vacuum (kuteteza oxidation) + zokutira za antimicrobial (mwachitsanzo zida za ionized silver), mapangidwe a "no-touch" (monga mabotolo odzola opangidwa ndi phazi) akhoza kulowa pamzere wapamwamba pambuyo pa mliri.
Kukonzekeletsa zochitika zapaulendo: mabotolo a silikoni otha kugwa (monga makapisozi odziwika ndi dzina la Cadence), makina operekera makapisozi (monga ma capsules ochezeka a L'Occitane) kuti achepetse kulemera kwake.
5. Kuyika Kwamtengo Wapatali: Kukwera kwa Chuma Chochiritsa
Mapangidwe amitundu yambiri: zida zowoneka bwino (mwachitsanzo, zozizira, zotsekemera) zokhala ndi ma microcapsules onunkhira (kutsegula bokosilo kuti mutulutse fungo), mwachitsanzo, kuyika makandulo onunkhira kwakhala chinthu cha otolera.
Luso la Eco-narrative: Kupanganso zinthu zotayidwa (monga mabotolo opangidwa ndi timadontho opangidwa kuchokera ku pulasitiki ya m'nyanja), nthano zachilengedwe kudzera m'mapangidwe, nzeru za Patagonia zachilengedwe zitha kukhudza bizinesi yokongola.
Kugwirizana kwapang'onopang'ono ndi chuma cha osonkhanitsa: Kugwirizana ndi ma IP akuluakulu (monga Disney, akatswiri a NFT) kuti akhazikitse zophatikizika, "Botolo la njuchi" la Guerlain litha kumangirizidwa ku zojambulajambula za digito, ndikutsegula chidziwitso chophatikiza zenizeni ndi zenizeni.
Zovuta Zamakampani ndi Mwayi
Kusanja ndalama: Mtengo woyamba wa zinthu zokhazikika ndi wokwera, ndipo mitundu imayenera kutsimikizira ogula kudzera mukupanga masikelo kapena njira za “eco-premium” (monga mtengo wa 10% wa Aveda pamabotolo apulasitiki obwezerezedwanso).
Zoyendetsedwa ndi malamulo: "Msonkho wapulasitiki" wa EU ndi mfundo zaku China za "kaboni wapawiri" zikukakamiza makampani kuti asinthe, ndipo 2025 ikhoza kukhala nthawi yofikira pakutsatiridwa ndi eco-friendly phukusi.
Zovuta pakuphatikizana kwaukadaulo: mtengo wamapaketi anzeru, zovuta za moyo wautali ziyenera kuthyoledwa, zoyambira (ukadaulo wosinthika wamagetsi ungapereke yankho).
Fotokozerani mwachidule
Mu 2025, kukongoletsa kukongola sikungokhala "chovala" chazinthuzo, komanso chonyamulira zamtengo wapatali, mphamvu zaukadaulo ndi malingaliro a ogwiritsa ntchito. Mfundo yaikulu yagona mu izi: kukhazikika monga chofunikira kwambiri, luntha ngati chida, makonda ndi chidziwitso monga momwe zimasinthira, ndipo pamapeto pake kupanga chizindikiritso chosasinthika pampikisano wowopsa wamsika.
Nthawi yotumiza: Feb-12-2025
