Pamsika wamasiku ano wovuta wa zodzoladzola, kulongedza sikungowonjezera. Ndi mgwirizano waukulu pakati pa malonda ndi ogula. Kapangidwe kabwino ka kapaketi kangathe kukopa chidwi cha ogula. Itha kuwonetsanso mtengo wamtundu, kupangitsa kuti wogwiritsa ntchito azitha kudziwa bwino, komanso kukhudza zosankha zogula.
Zatsopano za Euromonitor zikuwonetsa kuti msika wapadziko lonse wa zodzoladzola waposa $50 biliyoni. Zitha kukhala zoposa $70 biliyoni pofika 2025. Zodzoladzola zodzikongoletsera zikukhala zofunika kwambiri pamsika wapadziko lonse lapansi. Ndi gawo lalikulu la mpikisano wamtundu.
Kufunika Kwa Packaging Zodzikongoletsera: Strategic Value Kupitilira Chidebe Chokha
Mubizinesi yokongola, kulongedza sikungotengera chidebe chazinthu. Ndi momwe zopangidwa zimalankhulira ndi ogula. Zili ngati "wogulitsa chete" pampikisano wamsika. Mtengo wake umawonekera m'njira zambiri:
Kupanga Chizindikiro cha Brand
Mapangidwe ake amawonetsa DNA ya mtundu. Mawonekedwe apadera a botolo, mtundu, ndi zinthu zimatha kuwonetsa mawonekedwe amtunduwo. Itha kukhala yokongola, yosavuta, kapena eco-friendly. Mabotolo onunkhira apamwamba a Dior komanso mawonekedwe osavuta a Glossier amagwiritsa ntchito zizindikiro zowoneka bwino kuti apindule ogula.
Pogwiritsa ntchito zida zonyamula zapamwamba kwambiri, mitundu imatha kuwonetsa bwino zithunzi zawo. Mwachitsanzo, mitundu yapamwamba nthawi zambiri imasankha zida zapamwamba kuti ziwonetse mtengo wawo.
Kupititsa patsogolo Kugwiritsa Ntchito
Kuyambira kutsegula bokosi mpaka kugwiritsa ntchito malonda, kulongedza kumakhudza momwe ogula amawonera khalidwe la malonda. Zinthu monga kutsekedwa kwa maginito, zoperekera zabwino, ndi zokutira zabwino zimatha kupangitsa ogula kugulanso. Kafukufuku akuwonetsa kuti 72% ya ogula azilipira zambiri pakuyika kwatsopano.
Kudzipereka ku Chitukuko Chokhazikika
Ndi EU's New Battery Regulation ndi mfundo yaku China ya "dual carbon", kuyika kwa eco - friendly ndikofunikira. Zida zobwezerezedwanso, zopangira zobwezerezedwanso, ndi zida zopangira mbewu zayamba kutchuka. Mayankho okhazikika awa atha kutsitsa mtundu wa carbon footprint. Amakumananso ndi malingaliro a Generation Z a "kugwiritsa ntchito moyenera."
Mitundu yomwe imayang'ana kwambiri machitidwe okhazikika imatha kukopa makasitomala odziwa zachilengedwe.
Mpikisano Wamsika Wosiyanasiyana
Zosakaniza zamagulu zikafanana, kuyikapo kumathandizira kuti zinthu ziziwoneka bwino. Mapangidwe apang'ono - osindikiza omwe ali ndi mayina ndi mapaketi anzeru olumikizirana (monga ma AR ma code QR opangira zopakapaka) amatha kuyang'ana chidwi pawailesi yakanema. Amatha kupanga zinthu kugulitsa bwino.
Kupititsa patsogolo Kuchita Bwino kwa Supply Chain
Mapangidwe oletsa kutayikira amachepetsa kuwonongeka kwa mayendedwe. Kupaka kwa modular kumapangitsa kuti mzere wopanga usinthe mwachangu. Kupanga zinthu zatsopano kumathandiza ma brand kuchepetsa mtengo ndikugwira ntchito bwino. Kasamalidwe kabwino ka supply chain, kuphatikiza kusankha zosankha zonyamula, ndikofunikira pama brand.
Kupaka zodzoladzola ndi gawo lofunikira kwambiri pamalingaliro amtundu. Lili ndi ntchito zambiri, monga kuoneka bwino, kukhala ndi ntchito zatsopano, kukhala ndi udindo, ndi kupanga ndalama. Pampikisano wokongola wamsika, njira yabwino yopangira ma CD imatha kuthandiza mtundu kukula.
Padziko lonse lapansiKutsogoleraCosmetics Packaging Solutionns Company
Awa ndi otsogola khumi opanga mayankho opangira zodzoladzola omwe akutsogola pazatsopano zamakampani. Amagwiritsa ntchito ukadaulo, kapangidwe kake, ndi ntchito zogulitsira kuti athandize mtundu:
1. Kukongola kwa Aptar + Kunyumba
- Likulu: Illinois, USA
- Mitundu Yautumiki: Estée Lauder, L'Oréal, Shiseido, Chanel, etc.
- Zomwe Zimapanga: Zimapanga mitu yapampopi yapamwamba kwambiri, zopopera, zophatikizika zama cushion, ndi mapampu a mpweya.
- Ubwino: Ili ndi zonyamula zatsopano, zida zobwezerezedwanso, komanso zosankha za eco - zochezeka.
2. Gulu la Albéa
- Likulu: Paris, France
- Mitundu Yautumiki: Maybelline, Garnier, L'Oréal, Sephora, etc.
- Mawonekedwe: Amatsogolera pakuyika machubu, milomo, mitsuko ya kirimu ndi mascara.
- Ubwino: Imagwira ntchito padziko lonse lapansi. Amapereka ntchito imodzi - kuyimitsa kuchokera pakupanga, kuumba jekeseni, kusonkhana mpaka kukongoletsa.
3. HCP Packaging
- Likulu: Ku UK, ndi malo ogwirira ntchito padziko lonse ku Suzhou, China
- Mitundu Yautumiki: Dior, MAC, Fenty Beauty, Charlotte Tilbury, etc.
- Zomwe Zilipo: Akatswiri pakupanga zodzikongoletsera zapamwamba kwambiri. Zabwino pamapangidwe atsopano.
- Ubwino: Ili ndi njira zomaliza monga zitsulo zowoneka bwino, masitampu otentha, ndi utoto wopopera. Zowoneka bwino kwambiri.
4. Quadpack
- Likulu: Barcelona, Spain
- Mitundu Yantchito: L'Occitane, The Body Shop, etc.
- Zomwe Zilipo: Wodziwika bwino wapakatikati - mpaka - wapamwamba - wotsika mtengo wamtundu wa niche.
- Ubwino: Amapanga ma CD okhazikika ndi magalasi + nsungwi zophatikizika.
5. RPC Bramlage / Berry Global
- Likulu: Limagwira ntchito padziko lonse lapansi, ndi kampani ya makolo Berry Global ku USA
- Mitundu Yautumiki: Nivea, Unilever, LVMH, etc.
- Mawonekedwe: Amapanga ma pulasitiki ogwira ntchito (mabotolo apampope, mabotolo oponderezedwa ndi mpweya, machubu apamwamba).
- Ubwino: Wabwino pamlingo waukulu, wopanga mafakitale.
6. Gulu la Toly
- Likulu: Malta
- Mitundu Yantchito: Estée Lauder, Revlon, Urban Decay, etc.
- Zowoneka: Imayika makonda komanso yatsopano, yabwino pazodzikongoletsera zamitundu ndi zinthu zapamwamba.
- Ubwino: Wabwino pamapangidwe opanga. Ili ndi makasitomala ambiri apamwamba akunja.
7.Gulu la Intercos
- Likulu: Malta
- Mitundu Yautumiki: Mitundu yayikulu yapadziko lonse lapansi, mitundu yomwe ikubwera, ndi ogulitsa
- Zowoneka: Zodzikongoletsera zamtundu, chisamaliro cha khungu, chisamaliro chamunthu, mafuta onunkhira, ndi zina.
- Ubwino: Kupereka zinthu zapamwamba komanso zanzeru.
8. Phukusi la Luxe
- Likulu: France
- Positioning: Chiwonetsero chapamwamba kwambiri padziko lonse lapansi. Zimaphatikiza othandizira ambiri abwino.
- Zowoneka: Palibe kampani imodzi, koma nsanja yowonetsera yapadziko lonse lapansi.
- Ubwino: Ndiabwino kwa iwo omwe akufuna mayankho apamwamba kwambiri kapena malingaliro apamwamba.
9. Libo Zodzoladzola
-Likulu: Guangdong, China
- Mitundu Yautumiki: ColourPop, Tarte, Morphe ndi mitundu ina yokongola
- Mawonekedwe: Imayang'ana pakupanga zodzoladzola zamitundu. Ili ndi mizere yokhwima yopangira milomo, mabokosi a ufa, ndi mabokosi a eyeshadow.
-Ubwino: Mtengo wabwino wandalama, kuyankha mwachangu, ndipo umatha kuwongolera madongosolo osinthika bwino.
- Zotsatira Gerresheimer AG
- Likulu: Germany
- Zomwe zili: imagwira ntchito pamakina agalasi ndi mapulasitiki opangira mankhwala ndi zodzikongoletsera.
- Ubwino: ukadaulo wanthawi yayitali pakupanga ma CD omwe amatsatira miyezo yapamwamba kwambiri yamakampani komanso zofunikira pakuwongolera
Kukula kwa Mphamvu Zatsopano zaku China: Topfeel
Topfeel ikufuna "kupanga kulongedza kwa mtengo wamtundu." Imapatsa makasitomala ntchito zazikulu izi:
Mapangidwe Mwamakonda ndi R&D
Ili ndi gulu lake lopanga. Amapereka ntchito zoyimitsa chimodzi kuchokera pakupanga malingaliro mpaka kupanga zitsanzo. Zimathandizira ma brand kukhala ndi malire apadera, ngakhale kulola kuti malingaliro apangidwe a makasitomala aphatikizidwe.
Kugwiritsa Ntchito Zida Zogwirizana ndi Chilengedwe
Imalimbikitsa malingaliro a eco - ochezeka ngati PETG makulidwe - mabotolo okhala ndi mipanda ndi zinthu zomwe zimatha kuwonongeka. Zimathandizira ma brand kukhala obiriwira. Imakumana ndi ziyembekezo za ogula padziko lonse zachitukuko chokhazikika.
PA146 Refillable Airless Packaging Eco-friendly Cosmetic Packaging
Innovation mu Functional Packaging
Imapanga zoyikapo zogwira ntchito monga mabotolo amkati a capsule opanda mpweya, mabotolo opanda mpweya, mapepala osakanikirana ndi ufa, mafuta osakaniza a ufa, ndi mabotolo otsitsa-volume-volume kuti akwaniritse zosowa za khalidwe lapamwamba la mankhwala ndi ntchito zomwe zimabweretsedwa ndi njira zatsopano.
Kuphatikiza kwa Supply Chain ndi Kukhathamiritsa kwa Mtengo
Zimaphatikiza kuumba jekeseni, kupukuta, kuwunikira silika, ndi kusonkhanitsa. Imathetsa vuto la kugula kwamitundu yambiri kwamakampani opanga zodzikongoletsera. Imachepetsa zolumikizirana ndi zogula. Mwa kukhathamiritsa chain chain, imatha kuyang'anira bwino zopangira ndikuwonetsetsa kuti zili ndi katundu wapamwamba kwambiri.
Chitsimikizo cha Ubwino Wadziko Lonse
Imatsatira ISO9001:2015 kasamalidwe kabwino kachitidwe. Amapereka ntchito zoyendera gulu lachitatu. Zimatsimikizira kuti zogulitsa zikukwaniritsa miyezo yapadziko lonse lapansi. Zimathandizira ma brand kupita padziko lonse lapansi.
Strategic Capacity Layout
M'magawo opangira China, omwe ndi Pearl River Delta ndi Yangtze River Delta, Topfeel yatsiriza masanjidwe ake opangira njira. Motsogozedwa ndi ma injini apawiri omanga mafakitale ake komanso kutenga nawo gawo kwa ogulitsa apamwamba kwambiri, apanga matrix opangira mphamvu omwe amaphatikiza kulongedza kwamagulu onse azinthu pazosamalira khungu, zodzoladzola zamitundu, komanso chisamaliro cha tsitsi ndi thupi. Kapangidwe kameneka sikungopindula kokha ndi chithandizo chopanga chigawo komanso chathandizanso kugula zinthu pakati komanso kupanga mgwirizano.
Kutsiliza: Kupaka Kwatsopano Kumalimbitsa Tsogolo Lama Brand
Zatsopano komanso zabwino nthawi zonse zimakhala zofunikira pagawo lopaka mafuta odzola. Topfeel imapindula ndi gulu lake laluso laukadaulo, zida zopangira zida zamakono, komanso makina owongolera othandizira.
Kuchokera pakupanga mpaka kutumiza, imapatsa makasitomala mwayi wogula kamodzi. Topfeel imatha kukwaniritsa zosowa zosiyanasiyana, mosasamala kanthu kuti mtunduwo ndi watsopano kapena wodziwika bwino padziko lonse lapansi. Imathandizira ma brand kuchita bwino pamsika wampikisano wapadziko lonse lapansi.
Kusankha Topfeel kumatanthauza kusankha ukatswiri ndi kudalira. Tiyeni tigwire ntchito limodzi kupanga tsogolo labwino. Tiyeni tipatse ogula padziko lonse lapansi mwayi wabwinoko, wokonda zachilengedwe, komanso luso lazopakapaka lazodzikongoletsera!
Nthawi yotumiza: Apr-17-2025
