Makampani opanga zodzoladzola ndi gawo la makampani akuluakulu okongoletsa, koma ngakhale gawo limenelo likuyimira bizinesi ya madola mabiliyoni ambiri. Ziwerengero zikusonyeza kuti ikukula mofulumira kwambiri ndipo ikusintha mofulumira pamene zinthu zatsopano ndi ukadaulo zikupangidwa.
Apa, tiwona ziwerengero zina zomwe zimafotokoza kukula ndi kukula kwa bizinesi iyi, ndipo tifufuza zina mwa zomwe zikusintha tsogolo lake.
Chidule cha Makampani Odzola Zodzoladzola
Makampani opanga zokongoletsa ndi makampani olemera mabiliyoni ambiri omwe amapereka zinthu ndi ntchito zosiyanasiyana kuti akonze mawonekedwe a khungu, tsitsi ndi misomali ya anthu. Makampaniwa akuphatikizaponso njira monga jakisoni wa Botox, kuchotsa tsitsi ndi laser komanso kuchotsa ma peel a mankhwala.
Bungwe la US Food and Drug Administration (FDA) limayang'anira makampani okongoletsa ndipo limafuna kuti zosakaniza zonse zikhale zotetezeka komanso zogwira ntchito. Komabe, FDA siifuna kuti opanga ayesere zinthu asanazipereke kwa anthu onse. Izi zikutanthauza kuti palibe chitsimikizo chakuti zosakaniza zonse za mankhwalawo ndi zotetezeka kapena zogwira ntchito.
Kukula kwa makampani opanga zodzoladzola
Malinga ndi kusanthula kwapadziko lonse, makampani opanga zodzoladzola padziko lonse lapansi akuti ali ndi ndalama zokwana $532 biliyoni mu 2019. Chiwerengerochi chikuyembekezeka kukula kufika $805 biliyoni pofika chaka cha 2025.
Dziko la United States lili ndi gawo lalikulu kwambiri pamsika padziko lonse lapansi, lomwe likuyembekezeka kukhala ndi mtengo wa $45.4 biliyoni mu 2019. Kukula komwe kukuyembekezeka ku US kukuwonetsa kuti mtengo wake ukuyembekezeka kukhala $48.9 biliyoni pofika kumapeto kwa chaka cha 2022. United States ikutsatiridwa ndi China, Japan ndi South Korea.
Europe ndi msika wina wofunika kwambiri wa zodzoladzola, ndipo Germany, France ndi UK ndi mayiko akuluakulu. Makampani opanga zodzoladzola m'maiko awa akuti ndi ofunika $26, $25, ndi $17 motsatana.
Kukula kwa makampani okongoletsa
Kukula kwakula kwambiri m'zaka zaposachedwa ndipo kungayambitsidwe ndi zinthu zingapo, kuphatikizapo:
Kukwera kwa malo ochezera a pa Intaneti
'Chikhalidwe cha Kudzipangira Ma Selfie' Chikukula ndi Kutchuka
Pali chidziwitso chowonjezeka cha kufunika kwa kukongola
Chinanso chomwe chikuwonjezera izi ndi kupezeka kwa zinthu zodzikongoletsera komanso zosamalira khungu zomwe zikupezeka pamtengo wotsika komanso wapamwamba. Chifukwa cha kupita patsogolo kwa ukadaulo ndi njira zopangira, makampani tsopano amatha kupanga zinthu zapamwamba pamtengo wotsika kwambiri. Izi zikutanthauza kuti zinthu zokongoletsa zimapezeka mosavuta kwa anthu mosasamala kanthu za kuchuluka kwa ndalama zomwe amapeza.
Pomaliza, chifukwa china chomwe chikuchititsa kuti makampaniwa ayambe kutchuka kwambiri ndi kufunikira kwa zinthu zotsutsana ndi ukalamba. Pamene anthu akukalamba, akuda nkhawa kwambiri ndi maonekedwe a makwinya ndi zizindikiro zina za ukalamba. Izi zapangitsa kuti pakhale chitukuko, makamaka m'makampani osamalira khungu, pamene anthu akufunafuna njira zowathandiza kuwoneka achichepere komanso athanzi.
Zochitika Zamakampani
Zinthu zingapo zikukhudza makampaniwa pakali pano. Mwachitsanzo, mawu akuti "zachilengedwe" ndi "zachilengedwe" akhala otchuka kwambiri pamene ogula akuika chidwi kwambiri pa zosakaniza. Kuphatikiza apo, kufunikira kwa zodzoladzola "zobiriwira" zopangidwa kuchokera ku zosakaniza zokhazikika komanso ma phukusi kukukulirakulira.
Makampani ochokera m'mayiko osiyanasiyana akuwonjezeranso chidwi chawo pakukula m'misika yomwe ikubwera monga Asia ndi Latin America, yomwe ikadali ndi mwayi woti igwiritsidwe ntchito.
Pali zifukwa zingapo zomwe makampani amitundu yosiyanasiyana ali ndi chidwi cholowa m'misika yatsopano:
Amapereka makasitomala ambiri komanso osagwiritsidwa ntchito. Mwachitsanzo, ku Asia kuli anthu opitilira 60% padziko lonse lapansi, ambiri mwa iwo akuzindikira kufunika kwa maonekedwe aumwini.
Misika imeneyi nthawi zambiri imakhala yosalamulirika kwambiri poyerekeza ndi misika yotukuka, zomwe zimapangitsa kuti makampani azigulitsa zinthu mwachangu mosavuta.
Misika yambiri iyi ili ndi anthu apakati omwe akukula mofulumira komanso ndalama zomwe zimafunika kugwiritsidwa ntchito zomwe ndizofunikira kwambiri pakukula kwa bizinesiyi.
Zotsatira zake pa tsogolo
Makampani opanga zovala akuyembekezeka kukula chaka chilichonse chifukwa anthu ambiri amasamalira maonekedwe awo ndipo akufuna kuoneka bwino kwambiri.
Kuphatikiza apo, kukwera kwa ndalama m'maiko osatukuka kudzapereka mwayi watsopano m'misika iyi.
Zidzakhala zosangalatsa kuona momwe zinthu zachilengedwe ndi zachilengedwe zidzakhalire m'zaka zikubwerazi komanso ngati zodzoladzola zobiriwira zidzakhala zodziwika bwino. Mulimonsemo, n'zosakayikitsa kunena kuti makampani opanga zodzoladzola alipo!
Maganizo omaliza
Akatswiri amakampani akuti bizinesi yapadziko lonse ikupita patsogolo, ndipo malinga ndi kusanthula, palibe chizindikiro choti liwiro lidzachepa posachedwa. Ngati mukufuna kuchitapo kanthu, ino ndi nthawi yoti anthu azifuna zambiri. Ndalama zomwe makampani amapeza pachaka zikuyembekezeka kufika pamlingo watsopano m'zaka zikubwerazi!
Popeza muli ndi mwayi wambiri pamsika womwe ukukulawu, muli ndi zambiri zoti mugawane, choncho yambani kugulitsa zodzoladzola lero!
Nthawi yotumizira: Okutobala-28-2022
