N’chifukwa Chiyani Kampani Yanu Ikufunika Kulongedza Zodzoladzola Mosatha Kuti Ikule Masiku Ano?

Kuyika zodzoladzola mokhazikika sikuti ndi mafashoni okha, komanso ndi chinthu chomwe kampani yanu imafuna kuti mupewe kutaya zinyalala za zinthu zomwe zaiwalika.

Kampani yanu ikhoza kukhala ndi njira yabwino kwambiri kuyambira pa kirimu wozizira wa Cleopatra, koma ngati phukusi lanu la zodzoladzola likuonekabe ngati linachokera ku malo otayira zinyalala a m'ma 1990—Houston, tili ndi vuto. Ogula a masiku ano safuna kuoneka bwino kokha; amafuna kuti zomwe agula zimve kuti sizili ndi mlandu komanso kuti zisadzachitike mtsogolo. Ndipotu, McKinsey adapeza kuti ogula oposa 60% aku US amalipira ndalama zambiri pazinthu zokhala ndi ma phukusi okhazikika—ndipo Generation Z? Amachita zinthu zomwe zimayambitsa ziwengo ndi pulasitiki.

Zoona zake n'zakuti, kukhazikika kwa zinthu kukukula tsopano. Makampani omwe amasinthanitsa mapulasitiki a PET otopa ndi zipewa za nsungwi kapenamitsuko ya aluminiyamu yowonjezeredwaSikuti amangopulumutsa akamba okha—akusunga malo odalirika komanso osungiramo zinthu. Mutha kukwera mafunde awa mwanzeru…kapena kutsala m'chidebe chobwezeretsanso zinthu cha mitundu yoiwalika.

Chidziwitso Chofunikira Pakuyika Zodzoladzola Mosatha

1. Zokonda za Ogwiritsa Ntchito: 75% ya ogula amakonda njira zosungiramo zinthu zosawononga chilengedwe, zomwe zikusonyeza kuti msika ukukulirakulira.
2. Zatsopano ZazinthuKusintha kuchokera ku pulasitiki ya PET kupita kuzinthu zowolamonga PLA ndi PHA zikuwonetsa khama la makampani pofuna kuchepetsa kuwonongeka kwa chilengedwe.
3. Aluminiyamu ndi Bamboo: Zidebe za aluminiyamu ndi ma phukusi a nsungwi zikutchuka chifukwa cha zinthu zake zobwezerezedwanso komanso zokhalitsa, zomwe zimakopa ogula omwe amasamala za chilengedwe.
4. Yobwezeretsanso komanso Yoteteza Kuchilengedwe: Ma phukusi obwezeretsanso amawonjezera kukhulupirika kwa kampani ndipo angayambitse kugula mobwerezabwereza, zomwe zimapangitsa kuti ikhale njira yothandiza kwambiri kwa makampani omwe amayang'ana kwambiri kukhazikika kwa zinthu.
5. Kufunika kwa Galasi Loyera: Magalasi owoneka bwino ndi abwino chifukwa amatha kubwezeretsanso zinthu komanso amatha kuwonetsa ubwino wa zinthu, mogwirizana ndi dzina lamakono lodziwika bwino la chilengedwe.
6. Zochitika Zolembera: Zolemba zoteteza chilengedwe zomwe zimagwiritsa ntchito zomatira zowola zikuchulukirachulukira, zomwe zikuthandizira kayendetsedwe kokhazikika ka ma CD odzola.
7. Malo Odzazanso ZinthuKubwera kwa malo odzaza mafuta kumathandiza ogula kuchepetsa zinyalala pamene akukwaniritsa zosowa zawo zogulira zinthu mokhazikika.

Kufunika Kowonjezereka kwa Ma Packaging Okhazikika

Kukonza zinthu mokhazikika sikulinso ntchito yapadera; ndi chinthu chatsopano. Umu ndi momwe zikusinthira momwe timaganizira zaphukusi la zodzoladzola.

Ziwerengero: 75% ya ogula amakonda njira zosungiramo zinthu zosawononga chilengedwe

• Kudabwitsa kwambiri75% ya ogulatsopano tikufuna makampani omwe amagwiritsa ntchitoma CD abwino kwa chilengedwe, ndipo chiwerengerochi chikupitirira kukwera.
• Malinga ndi lipoti laposachedwa la NielsenIQ la mu Marichi 2024, "kukhazikika kwasintha kuchoka pa kukhala bonasi kupita ku kukhala chiyembekezo choyambirira."
• Kusintha kumeneku kukuwonetsa mfundo zazikulu—anthu amafuna kuti machitidwe awo okongola agwirizane ndi zikhulupiriro zawo zachilengedwe.
• Makampani omwe amanyalanyaza izi ali pachiwopsezo chotaya anthu achichepere, olankhula bwino omwe amafuna kuwonekera poyera komanso udindo.

Mwachidule, ngati zinthu zanu zodzikongoletsera sizikugulitsidwa bwino, mukusowa malo abwino ogulira zinthu zitatu mwa zinayi. Sizimenezo ziwerengero zokha—ndi nkhani yodziwitsa aliyense amene akukhudzidwa ndi kapangidwe ka zidebe zodzikongoletsera kapena kupeza zinthu zatsopano.

Kusintha kuchoka pa pulasitiki ya PET kupita ku zinthu zowola

Makampani opanga zodzoladzola akusiya kugwiritsa ntchito mapulasitiki achikhalidwe m'malo mwa zinthu zina zomwe sizingawononge dziko lapansi—ndipo mwachangu.

• PLA (asidi wa polylactic) ndi PHA (polyhydroxyalkanoates) akutsogolera ngati zinthu zowola zomwe zingalowe m'malo mwa pulasitiki yopangidwa ndi zinthu zakale. Zinthuzi zimawonongeka mwachilengedwe ndipo zimachepetsa kwambiri zinyalala. • Makampani opanga zinthu akufufuzanso zinthu zopangidwa ndi thovu zopangidwa ndi bowa ndi mafilimu a m'nyanja ngati zinthu zina zomangira. Ndi zachilengedwe—koma zimagwira ntchito.

Kusintha kumeneku sikungokhala kulengeza chabe; kumathandizidwa ndi luso lapadera. Mwachitsanzo, Topfeelpack yangoyambitsidwa kumenemitsuko yodzadzansokugwiritsa ntchito zosakaniza za PLA zochokera ku chimanga—njira yomwe sikuti imangochepetsa kugwiritsa ntchito mafuta komanso imawapatsa mwayi wotsogola pakukongola kosatha.

Chifukwa chiyani zotengera za aluminiyamu zikuchulukirachulukira pamsika wa zodzoladzola

Aluminiyamu ili ndi nthawi yake—ndipo pachifukwa chabwino:

1. Ndi yobwezerezedwanso kosatha popanda kuwononga khalidwe.
2. Zimapatsa zinthu mawonekedwe okongola komanso apamwamba omwe amaonekera bwino kwambiri m'mashelefu odzaza anthu.
3. Imateteza bwino ma formula chifukwa cha kusachitapo kanthu.

Ogula amakonda chifukwa amaoneka ngati apamwamba koma amagwirizana ndi zomwe amaona kuti zimachepetsa kuwononga. Makampani amakonda chifukwa amakweza chithunzi chawo pomwe amachepetsa kudalira mitundu ya pulasitiki yogwiritsidwa ntchito kamodzi kokha monga PET.botolo la mafuta odzola or chubu chokongoletseramapangidwe.

Ndipo tiyeni tikhale oona mtima—ndani amene safuna kupotoza chitini chosamalira khungu cha aluminiyamu?

Kutchuka kwakukulu kwa ma phukusi a nsungwi m'zinthu zosamalira anthu

Kukula kwa nsungwi sikungokhudza kukongola kokha—komanso kukhudza kukhazikika kwanzeru:

• Imakula mpaka mamita atatu patsiku = imapangidwanso mwachangu • Yopha mabakiteriya mwachilengedwe = yabwino kwambiri pa zinthu zokhuzana ndi khungu • Yophikidwa bwino = zolinga zopanda zinyalala zapangidwa mosavuta

Kodi nthawi yogwiritsira ntchito ndi yochepa? Palibe vuto mukakamba za mapangidwe ogwiritsidwanso ntchito kapena odzazitsidwanso, ophatikizidwa ndi inki ndi zomatira zosagwira ntchito kwambiri.

Kafukufuku waposachedwa wa Euromonitor International wasonyeza kuti malonda a ziwiya zopangidwa ndi nsungwi akwera kwambiri.18%padziko lonse lapansi pakati pa kotala lachiwiri ndi kotala lachinayi chaka chatha chokha—chizindikiro chomveka bwino chakuti ogula zinthu zokongola akutsatira kwambiri njira imeneyi yachilengedwe posankha njira yawo yotsatira.mtsuko wa kirimukapena chubu chopaka mafuta a milomo.

Kaya mukupanga ma CD oyambira kapena makatoni akunja, kumbukirani: kusunga nthawi sikutanthauzanso kutopetsa—kutanthauza kusankha mwanzeru, koyera, komanso kozizira pa chilichonse chomwe chimachitika paulendo wanu wopereka zodzoladzola.

Momwe Kupaka Zodzola Zokhazikika Kungathandizire Kukhulupirika kwa Brand

Zosankha zokhazikika muphukusi la zodzoladzolaSikuti zimangothandiza dziko lapansi—zimachititsa kuti makasitomala azibweranso kudzafuna zambiri.

Ma phukusi obwezeretsanso: Kusintha kwa masewera kuti makasitomala asunge

Makina obwezeretsanso zinthu akusokoneza njira yokongoletsera zinthu ndipo akusinthiratu momwe ogula amaganizira za mitundu yawo yomwe amakonda.

• Kukhulupirika kwa makasitomalaimapangidwa kudzera mu zosavuta komanso zopindulitsa—njira zodzaziranso zimapereka zonse ziwiri.
• Kugula kobwerezabwerezaamakhala achibadwa makasitomala akamayika ndalama m'mabotolo ogwiritsidwanso ntchito omwe amakonda.
• Mitundu yomwe imalandirama CD okhazikikaMa model nthawi zambiri amaona kuti ogula omwe amasamala za chilengedwe amakonda kwambiri kugwiritsa ntchito.
• Kuphatikizidwa muchuma chozunguliraNjirayi imakweza cholinga cha kampani.
• Malo odzaziranso zinthu kapena mapulogalamu otumizira makalata amawonjezera kusinthasintha, zomwe zimapangitsa kuti zikhale zolimba.

Mafomu ogwiritsidwanso ntchito si otchuka okha—akutsimikizira kuti ndi amphamvu kwambiri kwa nthawi yayitalikusunga mtundu.

Zotsatira za inki yosamalira chilengedwe pa momwe mtundu wa kampani umaonera zinthu

Zikuoneka kuti zomwe zasindikizidwa pa chinthu chanu ndizofunikira kwambiri monga momwe zilili mkati mwake.

■ Kugwiritsa ntchitoinki yosamalira chilengedwemonga momwe ma formula okhala ndi soya kapena madzi amasonyezera kuwonekera bwino komanso chisamaliro.

■ Njira zina zopanda poizoni izi zimachepetsa kuwononga chilengedwe pamene zikuteteza thanzi la ogula.

■ Makampani ogwiritsa ntchitokusindikiza kokhazikikaNjirazi nthawi zambiri zimakhala ndi kukongola kwabwino komanso zigoli zodalirika.

"Ogula azaka zapakati pa 18-34 ali ndi mwayi wogula zinthu zomwe zili ndi zilembo zokhazikika," inatero Euromonitor International, Kotala lachiwiri la 2024 Sustainability Insights Briefing.

Kuphulika kwaufupi komwe kunakhudza kwambiri:

• Zolemba zoyera = chikumbumtima choyera • Inki ya VOC yochepa = kugula zinthu zochepa • Kukhazikika kooneka = khama losawoneka la malonda

Pamene chizindikiro chanu chikugwirizana ndi makhalidwe anu abwino kudzera mu zisankho mongainki yopanda poizoni, simuyenera kufuula—mumasonyeza.

Kupititsa patsogolo luso la makasitomala pogwiritsa ntchito mitundu yokhazikika yotseka: Zotulutsira mapampu poyerekeza ndi zipewa zokulungira

Kusinthana kwa ma closure kungawoneke ngati kochepa—koma kumachita mbali yaikulu pa momwe anthu amaonera kugwiritsa ntchito malonda anu tsiku lililonse.

Gawo 1 - Kumvetsetsa zosowa za ogwiritsa ntchito: Anthu ena amafuna kugwiritsa ntchito dzanja limodzi; ena amakonda kulamulira molondola—apa ndi pomwe zotulutsira mapampu zimawala kuposa zipewa zachikhalidwe.

Gawo 2 - Unikani zipangizo zomwe zagwiritsidwa ntchito m'njira zonse ziwiri. Sankhani mapulasitiki osinthika kapena zitsulo zobwezerezedwanso kuti ma clocks anu akhale gawo la dongosolo lonse la kapangidwe ka chilengedwe lomwe likugwirizana ndi zina zonse zomwe mwasankha.phukusi lokongoletsakhazikitsa.

Gawo 3 - Yesani magwiridwe antchito a mitundu yosiyanasiyana ya mafuta—mafuta okhuthala amachita mosiyana ndi ma seramu, ndipo kusankha pakati pa mapampu kapena zipewa kungapangitse kapena kusokoneza zomwe ogwiritsa ntchito amagwiritsa ntchito.

Makina opopera nthawi zambiri amapambana pankhani ya ukhondo ndi kulamulira magawo, pomwe zipewa zokulungira zimakhala ndi ntchito yawoyawo pankhani yosavuta komanso yobwezeretsanso. Mulimonsemo, kapangidwe kanzeru kotseka kamapangitsa kuti zikhale zosavuta kugwiritsa ntchito komanso kuthandizira zolinga zazikulu zokhudzana ndi izikutsekedwa kosathamkati mwa zotengera zodzikongoletsera.

Mwa kuphatikiza mfundo zoganizira bwino ngati izi mu mgwirizano wonse wa malonda, makampani angapangitse kuti kugwiritsa ntchito tsiku ndi tsiku kumveke ngati kopindulitsa—ndipo ndicho chimene chimasunga makasitomala okhulupirika popanda kufunikira machenjerero.

Zoyembekeza za Ogwiritsa Ntchito: Tsogolo la Kupaka Zinthu Zodzikongoletsera

Kukhazikika sikulinso mawu odziwika bwino—ndi chinthu chatsopano. Tiyeni tikambirane momwe zinthu zililiphukusi la zodzoladzolaikusintha kuti ikwaniritse zomwe makasitomala amayembekezera.

Udindo wa magalasi owoneka bwino pakupanga chizindikiro chamakono chokhudzana ndi chilengedwe

• Magalasi owoneka bwino amawonjezera mawonekedwe apamwamba pamene akukhalabe obiriwira.
• Zimawonjezera kukongola kwa zinthuzo ndipo zimathandiza kuti zinthuzo zidzilankhulire zokha.
• Makampani amachikonda chifukwa chimamveka bwino—kwenikweni komanso mophiphiritsa.

1. Wogwirizana ndi ogulama CD agalasi omveka bwinondi choonadi ndi chiyero. 2) Ndi yobwezerezedwanso 100% ndipo ingagwiritsidwenso ntchito kosatha, yopambana ma point a eco m'mabodi onse. 3) Makampani apamwamba nthawi zambiri amagwiritsa ntchito kukwezachithunzi cha kampani, popanda kusokoneza kukhazikika kwa zinthu.

✧ Kuwoneka bwino kwa galasi sikungowoneka kokha—kumalimbitsa chidaliro nthawi yomweyo.

Kusintha kupita kukukongola kokhazikikaikusintha momwe makampani okongola amaonekera. Galasi, makamaka likaphatikizidwa ndi kapangidwe kakang'ono, limagwirizana bwino ndi kukongola koyera. Kwa ogula ambiri, kuwona chinthucho kudzera m'makoma oyera kumalimbitsa kuzindikira kwabwino. Kuyera kooneka kumeneko? N'kofunika kwambiri kuposa kale lonse.

Kugula zinthu mwachangu: • Ogula omwe amasamala za chilengedwe amakonda zinthu zooneka bwino. • Zidebe zagalasi zimachepetsa kudzimva kuti ndi za pulasitiki. • Zimathandizanso kuti zinthuzo zibwezeretsedwe mosavuta kunyumba.

Zonunkhira: Kukwaniritsa zosowa za ogula za zotengera zokhazikika

Zogawidwa m'magulu malinga ndi luso la zinthu:

→Zipangizo zosawononga chilengedwe

• Makampani akusamuka kuchoka pa pulasitiki yopangidwa mwaluso kupita kukubwezeretsanso zinthu pambuyo pa kugula (PCR)zomwe zili.
• Zipolopolo za aluminiyamu zobwezerezedwanso ndi zitsulo zowonjezeredwanso zikukoka mofulumira.

→Mapangidwe obwezeretsanso

• Kutseka kwa maginito kumapangitsa kuti kudzazanso kukhale kosavuta kuposa kale lonse.
• Makampani ena amapereka zodzaza zomwe zimaperekedwa polembetsa—popanda kuwononga ndalama, palibe mavuto.

→Kusunga zinthu

• Kukhalitsa sikutanthauza kuti zinthuzo zimakhala nthawi yochepa; ukadaulo wosalowa mpweya umasunga fungo labwino.
• Magalasi otchinga UV amatsimikizira kuti ali ndi moyo wautali ngakhale m'njira zowonekera bwino.

Malinga ndi lipoti la Mintel la 2024 Global Beauty & Personal Care, “Ogwiritsa ntchito zonunkhira tsopano akuyembekezera ma phukusi omwe amasonyeza ulemu ndi udindo.” Izi zikutanthauza mabotolo okongola opangidwa kuchokera ku zinthu zobwezerezedwanso—ndi makina odzazitsanso zinthu omwe samveka ngati agwiritsidwa ntchito kale.

Topfeelpack yasintha mwachangu apa, ikuperekabotolo lopoperazosankha zomwe zimaphatikiza kapangidwe kapamwamba ndi njira zopangira zosakhutiritsa kwenikweni—popanda kuchepetsa kulimba kapena kalembedwe.

Kugwiritsa ntchito zilembo zachikhalidwe pa zodzoladzola zosawononga chilengedwe

1. Zolemba zowola zikuyamba kukhala zodziwika bwino—sizinthu zapadera pano. 2) Zomatira zochokera ku zomera zimathandiza kuti zichotsedwe mosavuta panthawi yobwezeretsanso zinthu. 3) Mapangidwe ochepa amachepetsa kugwiritsa ntchito inki pamene akuwonjezera kudziwika kwa mtundu.

• Magulu omatira omwe amapangidwa ndi manyowa sawononga kumamatira—amangotha ​​mwadala pambuyo pake.
• Inki zosungunuka m'madzi zimateteza kuipitsidwa panthawi yokonza zidebe.

Mawonekedwe a magawo ambiri: • Makampani ambiri tsopano akusankha ma logo osindikizidwa m'malo mwa ma label osindikizidwa—amachotsa zinyalala zonse. • Ma label owonekera bwino amasunga mawonekedwe ama CD agalasi omveka bwinopamene mukusungabe chidziwitso chofunikira. • Kuphatikizidwa kwa barcode mu zojambula kumachepetsa zigawo zina za zilembo.

Kulemba zilembo sikulinso lingaliro lomaliza—ndi gawo la nkhani yanu yokhudzana ndi kukhazikika kwa zinthu tsopano. Nanga ogula? Akuwerenga chilichonse asanagule chilichonse pashelefu.

Kubwera kwa malo odzaza madzi kuti akwaniritse ziyembekezo zokhazikika

Kusintha pang'onopang'ono:

Gawo 1: Makampani amaika ma kioski odzaza zinthu m'masitolo akuluakulu kapena ogulitsa ogwirizana nawo. Gawo 2: Makasitomala amabweretsa zotengera zopanda kanthu kapena kugula zida zoyambira pamalopo. Gawo 3: Ukadaulo wogawa zinthu mwanzeru umatsata kuchuluka kwa zinthu zomwe zadzaza—palibe zongoganizira!

Mapindu a magulu:

➤Kuchepetsa zinyalala- Ma phukusi ochepa ogwiritsidwa ntchito kamodzi amafika pamalo otayira zinyalala makasitomala akagwiritsanso ntchito zomwe ali nazo kale.

➤Zosavuta kwa ogula- Palibe chifukwa choitanitsanso pa intaneti; ingowonjezerani ndalama zanu m'deralo momwe mukufunira.

➤Kukhulupirika kwa makasitomala- Kuchotsera ndalama zowonjezerera zinthu kumapangitsa anthu kubweranso—ndipo amalankhulanso za izi pa intaneti!

Malo awa si achinyengo—ndi osintha zinthu mogwirizana ndi zolinga zachuma zomwe zimalandiridwa ndi Gen Z ndi Millennials omwe amaika patsogolo cholinga kuposa mitengo posankha zinthu zosamalira thupi.

Kudzaza zinthu m'sitolo kumapatsanso ogula mwayi wogula zinthu zambiri komanso kuwapatsa mphamvu pa kukula kwa zinthu—ganizirani kuchepetsa kudzaza zinthu pansi pa sinki yanu ndi ndalama zambiri mu chikwama chanu kwa nthawi yayitali.

Ndipo pamene chikhalidwe chodzaza zinthu chikufalikira kupitirira malo ogulitsira zinthu zakale mpaka m'masitolo akuluakulu? Mukuyembekezera kuti izi zidzakhala chiyembekezo choyamba m'malo mokhala chinthu chodziwika bwino pakupanga ma phukusi okongoletsera mtsogolo.

Zinthu 7 Zofunika Kwambiri Pakuyika Mapaketi Okhazikika

Kuyika zinthu zokhazikika sikungotchulidwe chabe—tsopano ndi chiyambi chake. Zinthu zisanu ndi ziwirizi zikusonyeza momwe kapangidwe koganizira zachilengedwe kangaperekebe kukongola kwakukulu.

Kuwunikira Kwambiri: Pulasitiki yobwezerezedwanso ngati chinthu chachikulu chopakira

• Zomwe zabwezerezedwansokuchepetsa zinyalala ndi mpweya woipa wochokera m'malo otayira zinyalala
• PCR pulasitikindirPETamavomerezedwa kwambiri ndi makina obwezeretsanso zinthu
• Makampani ogwiritsa ntchitozinthu zokhazikikazosankha nthawi zambiri zimapangitsa kuti ogula azikukhulupirirani
• Ponena zaphukusi lokongoletsa, ma polima obwezerezedwanso amasunga kulimba popanda kusokoneza kukongola
• Izi zikugwirizana ndi mfundo zachuma chozungulira, komwe zipangizo zimagwiritsidwanso ntchito m'malo motayidwa

Topfeelpack imagwiritsa ntchito mitundu yapamwamba ya PCR yomwe imawoneka yatsopano pomwe ikusunga malo anu ochepa - zomwe zimathandiza kuti makampani ndi ogula onse apindule.

Kufunika kwa kusankha kuchuluka kwa voliyumu: Mabotolo a 15 ml mpaka machubu a 200 ml

Kusankha kukula koyenera sikutanthauza kungofuna zinthu zosavuta zokha—komanso kuchepetsa zinyalala.

• Kakang'onokuchuluka kwa ma CDBotolo la 15 ml ndi labwino kwambiri pa zida zoyendera kapena zitsanzo • Makulidwe apakati amapereka mgwirizano pakati pa kulamulira magawo ndi magwiridwe antchito • Mawonekedwe akuluakulu monga 200 ml yokongolachubu chokongoletserachepetsani kulongedza kwa mayunitsi, zabwino kugwiritsa ntchito nthawi zonse

Kukula kosiyanasiyana kwa zinthu kumathandiza ogula kupewa kugula mopitirira muyeso, zomwe zimathandiza kuti anthu azigula zinthu mwanzeru m'malo okongola omwe akusintha masiku ano.

Zatsopano za Mtundu Wotseka: Zivindikiro zopindika pamwamba ndi momwe zimakhalira zosavuta

Zivindikiro zopindika pamwamba sizosavuta kugwiritsa ntchito kokha—zimasinthasintha mawonekedwe ake pakupanga zinthu zokhazikika.

→ Zimathandiza kuti ntchito yogawa ikhale yosavuta ndi dzanja limodzi, zomwe zimathandiza kuti ntchito ya tsiku ndi tsiku igwiritsidwe ntchito mosavuta → Kugwiritsa ntchito kwawo kumachepetsa kudalira zida zogwiritsidwa ntchito kamodzi kokha → Ponena zanjira zotsekeraPitani, ma flip-tops amagwira ntchito bwino kuposa ma twist-offs pankhani yochepetsa chisokonezo ndikuwonjezera kusavuta

Lipoti laposachedwa la Mintel kuchokera mu kotala loyamba la 2024 linapeza kuti ogula opitilira 60% a khungu amakonda ma flip-top chifukwa cha luso lawo "losamalira bwino" - umboni wakuti kapangidwe kabwino kamalimbikitsa kukhulupirika.

Njira zokongoletsera: Kuphimba silika kuti uwoneke bwino

Kuwunika silika ndi komwe kumagwirizana ndi kalembedwe. Njirayi imagwiritsa ntchito inki yochepa kuposa kusindikiza kwachikhalidwe ndipo imapewa zosungunulira zolimba. Zotsatira zake ndi chiyani? Kumaliza koyera komanso kosalala komwe kumakweza mtundu wanu popanda kuwononga dziko lapansi.

Malinga ndikukongoletsa ma CD, kusindikiza kwa silk screen kumapereka zithunzi zakuthwa pamene zikugwirizana ndi mitengo yobiriwira. Kumawonjezera zonse ziwirikukongola kwa mtundundi kukhudza—zinthu zofunika kwambiri popanga maphukusi odziwika bwino okongoletsa popanda kukhudza kwambiri.

Mitundu yosankha yomwe imalimbikitsa kukhazikika: Pulasitiki yoyera poyerekeza ndi galasi la amber

Kusankha mitundu mwachidule:

Pulasitiki yoyera = minimalism yamakono + kubwezeretsanso mosavuta

Galasi la Amber = mawonekedwe achilengedwe + chitetezo champhamvu cha UV

Zipangizo zonsezi zimakwaniritsa zolinga zosiyanasiyana kutengera mtundu wa chinthucho. Ngakhale kuti choyera chimasonyeza kuyera, amber imasonyeza kukongola kwachilengedwe—chilichonse chimathandizira nkhani zosiyanasiyana za mtundu kudzera mu kulingalira bwino.kusankha zinthundi kulemba mitundu mkati mwa miyezo yokhazikika ya kapangidwe.

Momwe mawonekedwe amagwirira ntchito m'zidebe zodzikongoletsera zokhazikika

Tiyeni tigawane m'magulu:

 botolo lopanda mpweya— Zabwino kwambiri pa ma seramu amadzimadzi kapena ma toner; zimapezeka kuyambira kukula kwa zitsanzo mpaka kukula kwathunthu

 chubu chokongoletsera— Yabwino kwambiri pa mafuta odzola kapena ma gels; yosinthasintha koma yoteteza ku kuipitsidwa

Mitsuko — Yoyenera bwino mafuta okhuthala kapena zophimba nkhope; nthawi zambiri imapangidwa pogwiritsa ntchito magalasi obwezerezedwanso kapena mapulasitiki a bio-resin

Mtundu uliwonse wa chidebe umagwirizana ndi ntchito yake pomwe umathandizira zisankho zoyenera pa magawo onse a moyo wa chinthu—kuchokera pa mzere wodzaza mpaka pa shelufu ya vanity.

Chifukwa chomwe kusankha kwa ogula kumathandizira kupanga zatsopano pakukonza zodzikongoletsera zokhazikika

Anthu amafuna zambiri osati khungu labwino chabe—amafunanso makhalidwe abwino kuzinthu zawo.

• Ogula tsopano akufunafuna mitundu yogulitsabotolo lotha kudzazidwansozosankha kapena mapangidwe osakhudza kwambiri
• Kukwera kwa kusintha kwa makonda kumatanthauza kuti ma voliyumu osinthidwa ndi ofala kwambiri kuposa kale lonse
• Ngakhale kusintha pang'ono monga kusintha kwa zipewa zopepuka kungachepetse kwambiri mpweya woipa wotumizidwa

Mukayang'ana kwambiri tsatanetsatane waphukusi la zodzoladzola, mupeza kuti chisankho chilichonse—kuyambira kutseka mpaka zotengera—chimakhudza momwe zinthu zilili komanso momwe zinthu zilili. Ndipo ndicho chomwe Topfeelpack imathandizira makampani kukhala akatswiri, kusakaniza uinjiniya woganizira zachilengedwe ndi kalembedwe kokonzeka pamsika.

Zatsopano mu Mapaketi Okhazikika a Zodzoladzola

Kampani yokongoletsa ikuganiziranso momwe imapangira zinthu. Kuyambira mitsuko yopangira manyowa mpaka manja anzeru,phukusi la zodzoladzolaikuyamba kuoneka yobiriwira.

Kufufuza zinthu zomwe zingawole mu zinthu zosamalira khungu

• Zamoyo zopangidwa ndi pulasitikiZopangidwa kuchokera ku chimanga kapena nzimbe zikulowa m'malo mwa mapulasitiki opangidwa ndi mafuta.
• Makampani akusunthira kuzipangizo zochokera ku zomera, monga ulusi wa nsungwi ndi hemp.
• Zotsukira zina tsopano zikubwera zitakulungidwaphukusi lopangidwa ndi manyowa, kusweka mkati mwa miyezi m'malo mwa zaka mazana ambiri.

1. Makampani ambiri osamalira khungu tsopano amasakaniza mafuta awo ndi zotengera zopangidwa kuchokera kuma polima ovunda, zomwe zimawola mwachilengedwe popanda kuwononga chilengedwe.
2. Kusintha kumeneku kumathandizira chitetezo cha malonda ndi chilengedwe, makamaka zikaphatikizidwa ndizosakaniza zosawononga chilengedwemkati mwa ma formula.

✔ Zinthu zowola sizimangokhudza chipolopolo chakunja kokha—zimayenderana bwino ndi zinthu zokongola zomwe zimawonetsa kuwonekera bwino komanso kukhazikika kwa zinthu.

Kodi nthawi yosungiramo zinthu ndi yochepa? Palibe vuto—mafomula amasinthidwa pogwiritsa ntchito mfundo zochokera kumankhwala obiriwirakukulitsa kukhazikika popanda zosungira zopangidwa.

Tsogolo la kupeza zinthu zokhazikika m'maphukusi okongoletsera

• Kupeza zinthu zamakhalidwe abwino si nkhani yongodziwika chabe—kukuyamba kukhala chinthu chofunikira kwambiri kwa okonda kukongola omwe amasamala za komwe zinthu zawo zimachokera.

• Zipangizo monga pepala lovomerezeka ndi FSC ndi chitoliro chodulidwa bwino zimasonyeza kudzipereka kunkhalango zodalirikandi magwero otsatirika.

• Mwa kugwiritsa ntchito njira yozungulira kwambiri, makampani akuyika ndalama zambiri mu machitidwe oyendetsedwa ndichuma chozungulira, kubwezeretsanso zomwe kale zinali zinyalala kukhala moyo watsopano.

Umu ndi momwe njira zosiyanasiyana zopezera zinthu zokhazikika zimagwirizanirana:

Topfeelpack yakhala ikutsogolera ntchitoyi pogwira ntchito ndi ogulitsa otsimikizika okha omwe amakwaniritsa zofunikira zokhazikika pa machitidwe abwino ogwira ntchito komanso kupanga zinthu zochepa pa unyolo wawo wopereka.

Momwe manja ochepetsera akusinthira mtundu wa malonda

Ganizirani zilembo zomwe zimakumbatira botolo lanu la seramu kapena botolo la moisturizer - zomwe zimatchedwazilembo za manja ofupikitsa, ndipo akusokoneza zinthu kwambiri:

• Amalola kusindikiza kwathunthu, zomwe zikutanthauza kuti kampani yanu imatha kupezeka m'mashelefu kuposa kale lonse.
• Manja amenewa nthawi zambiri amagwiritsa ntchito mafilimu obwezerezedwanso, mogwirizana ndi zolinga zamakono zokonzera zachilengedwe.
• Ndi zinthu zomwe zimadziwika kuti zimasokoneza zinthu, zimagwiranso ntchito ngati zisindikizo zachitetezo!

Manja ofupikitsidwa amapereka kusinthasintha kosayerekezeka pankhani ya mapangidwe olimba mtima ndi mapangidwe okhala ndi mawonekedwe—abwino kwambiri poonekera pakati pa mipata yodzaza anthu komanso kukhala ogwirizana ndi zolinga zokhazikika pogwiritsa ntchito zinthu zobwezerezedwanso. Ndipo tisaiwale—ndi abwino kwambiri pakukweza kukongola kwa mashelufu chifukwa cha zithunzi zogwira mtima kwambiri zomwe zimagwirizanitsidwa mwachindunji ndi chovala chanu chonse.kutsatsa malondanjira.

Kupanga Kukhulupirika kwa Makasitomala Kudzera mu Machitidwe Okhazikika

Kuyika zinthu zokhazikika sikungokhudza dziko lapansi lokha—ndi chinthu chofunika kwambiri kwa ogula odziwa zachilengedwe masiku ano.

Momwe ma phukusi oteteza chilengedwe amapangira kudalirika ndi kuwonekera poyera

• Makasitomala amatha kuona malo ochapira zomera ali kutali, kotero pogwiritsa ntchito njira yeniyenima CD abwino kwa chilengedweyopangidwa ndi yotsimikizikazipangizo zokhazikikaimawonjezera mbiri ya kampani yanu mwachangu.
• Kuwonekera bwino si mawu ongotchulidwira—mukamafotokoza poyera chifukwa chomwe munasankhira kukulunga ndi manyowa kapena mitsuko yobwezerezedwanso, zimasonyeza kudzipereka kwenikweni ku bizinesi ya makhalidwe abwino.
• Kuona zenizeni ndi dzina la masewerawa: kulemba zilembo momveka bwino, kupeza zambiri, ndi ziphaso kumamanga chinthu chamtengo wapatali—chidaliro cha ogula.

1. Gwiritsani ntchito inki yowola ndi bolodi lobwezerezedwanso kuti muwonetse kuti simukudula zinthu.
2. Onjezani ma QR code olumikizana ndi malipoti okhazikika—zimapangitsa ogula osachitapo kanthu kukhala mafani odziwa zambiri.
3. Pewani kulongedza katundu mopitirira muyeso ngati mmene zilili mu 2010—kuchepetsa zinthu kumatanthauza kuti mukusamala chilengedwe komanso kulemekeza nthawi ya kasitomala wanu.

→ Anthu akaona mfundo zanu zikugwira ntchito kudzera muzosankha zanu zoyikamo zinthu, kulumikizana kwa malingaliro kumeneko kumakula kwambiri—ndipo pamenepo ndi pomwe kukhulupirika kwenikweni kumayambira.

Nthawi zazifupi ndizofunikira: • “Zopangidwa ndi zipangizo 100% zomwe anthu adagula kale” zimapangitsa kuti anthu azizikhulupirira nthawi yomweyo. • Sitampu yosavuta ya “Palibe pulasitiki pano” imanena zambiri popanda kunena zambiri.

Tsopano phatikizani zimenezo ndi kapangidwe komveka bwino komanso kupeza zinthu mwanzeru? Simuli kampani ina yodzikongoletsera—mukumanga ubale wa nthawi yayitali kutengera mfundo zomwe mumagawana momwe mumagwirira ntchito mbali iliyonse ya maphukusi okongoletsera.

Zotsatira za zisankho zokhazikika za ma phukusi pa kugula mobwerezabwereza

Mapindu a magulu a kusintha ku njira zokhazikika:

Zimawonjezera kukhulupirika kwa makasitomala: Ogula omwe amagwirizana ndi mfundo zobiriwira amakhala ndi mwayi wobwerera akawona makampani akutsatira mfundo zawo mwa kugwiritsa ntchito nthawi zonsema CD okhazikika.

Zimawonjezera mbiri ya kampani: Nkhani zimafalikira mwachangu anthu akazindikira kuti machubu anu opaka milomo amatha kupangidwa manyowa kapena mabotolo anu a toner amatha kudzazidwanso—mtunduwu umachititsa kuti anthu azibwerezabwereza zinthu zachilengedwe.

Zimawonjezera cholinga chogula: Ogwiritsa ntchito omwe amasamala za chilengedwe nthawi zambiri amafufuza ngati ali ndi ziphaso zovomerezeka asanagulenso; ngati akudziwa kuti seramu yawo yomwe amakonda imabwera m'zidebe zopanda zinyalala, amakhala ndi mwayi wodina "Gulaninso."

Zimawonjezera phindu kwa nthawi yayitali: Zinthu zomwe zimadzadzanso kapena zomwe zingabwezeretsedwe sizimangomveka bwino—zimapatsa makasitomala chifukwa chokhalirapo kwa nthawi yayitali chifukwa zimamveka ngati ndalama zomwe zimayikidwa pa iwo okha komanso padziko lapansi.

Deta ya sayansi imatsimikizira izi:

Manambalawa amafotokoza nkhani yomveka bwino—ngati zinthu zanu zodzikongoletsera zimawoneka bwino kunja, makasitomala ambiri amabweranso kudzagula zomwe zili mkati.

Kuchokerabotolo la pampu lopanda mpweya lobwezeretsansozosankha za zodzoladzola mpaka mabotolo agalasi a seramu, tsatanetsatane uliwonse muphukusi la zodzoladzolaChofunika kwambiri popanga kukhulupirika pakati pa anthu odziwa zachilengedwe masiku ano—ngakhale sakunena mokweza nthawi iliyonse akamayitanitsanso.

Ndipo inde, ngakhale Topfeelpack yayamba kugwiritsa ntchito njira zimenezi popereka mapangidwe ang'onoang'ono omwe amachepetsa kuwononga zinthu pamene akusunga zinthu bwino.

Mafunso Ofunsidwa Kawirikawiri Okhudza Kupaka Zodzoladzola

Kodi ma CD okhazikika okongoletsa amakhudza bwanji kufunikira kwa ogula ambiri?

• Ogula amakonda kwambiri zinthu zopangidwa ndi pulasitiki yobwezerezedwanso kapena zinthu zomwe zimawonongeka, zomwe zimapangitsa kuti anthu ambiri azigula zinthu zambiri.
• Mabotolo agalasi oyera ndi zotengera za aluminiyamu nthawi zambiri zimawonetsa malo apamwamba kwambiri—kokopa chidwi kuchokera kwa ogulitsa omwe akufuna kukonza zosamalira khungu ndi zonunkhira zapamwamba.
• Kugula zinthu mokhazikika kumagwirizana ndi mfundo za ogulitsa omwe akufuna kuuza makasitomala awo nkhani zabwino zokhudzana ndi chilengedwe.

Ndi zipangizo ziti zomwe zimatchuka pogula ma phukusi okongoletsa omwe amaganizira zachilengedwe?

1. Pulasitiki ya PET (yobwezerezedwanso) - yolimba koma yosamala pazinthu zomwe zilipo.
2. Mabotolo agalasi - kukongola kosatha kwa zodzoladzola kapena zonunkhira zokhala ndi mitundu ya amber zomwe zimateteza ku UV.
3. Zidebe za aluminiyamu - zopepuka komanso zapamwamba zomwe zimayamikiridwa kwambiri posamalira tsitsi.
4. Mabotolo a acrylic okhala ndi utoto wakuda kapena wozizira - mawonekedwe okongola a mafuta apamwamba, omwe amatha kubwezeretsedwanso ngati atakonzedwa bwino.
5. Kupaka kwa nsungwi - kukongola kogwira mtima komwe kumawonjezera kukongola kwa chisamaliro chaumwini.

Ndi mitundu iti yotseka yomwe imasunga kukhazikika ndi chitonthozo kwa ogwiritsa ntchito?

Zipewa zokulungira: Zosavuta kugwiritsa ntchito m'mabotolo a 15 ml mpaka akuluakulu.

zotulutsira mapampu: Ndibwino kugwiritsa ntchito mafuta odzola omwe amafunikira kusamala; pamwamba pake pakhoza kugwiritsidwanso ntchito kuchepetsa kuchuluka kwa mafuta otayidwa.

Zivindikiro zopindika pamwamba: Kusamalira bwino tsitsi pogwiritsa ntchito ma gels pamene mukusunga zina zatsopano.

Ma nozzles opopera &botolo lothira madziZikhomo: Kupereka muyeso wabwino kwambiri popanda zinyalala zambiri—kokondedwa m'mafomula okhuthala.

Nchifukwa chiyani aluminiyamu ikukwera ngati chisankho chomwe chimakondedwa pakati pa maoda akuluakulu?

Chowonadi cha nthambi chikuonekera—makampani akudziwa kuti kubwezeretsanso kwa aluminiyamu mwachangu kumayimba kwa omvera omwe akufuna kukongola komanso ulemu kwa chilengedwe:

Kodi mapangidwe obwezeretsanso zinthu amapatsa bwanji mwayi wogulitsa mobwerezabwereza?

Kufotokozera mwachidule + mawonekedwe a zipolopolo:

Malo odzazanso zinthu amapanga mgwirizano wachizolowezi pakati pa ogula ndi kampaniyi pomwe amachepetsa kwambiri zinyalala zomwe zimagwiritsidwa ntchito kamodzi kokha:

• Kutsika mtengo kwa nthawi yayitali kumabwezeretsa makasitomala ku zinthu zachilengedwe pakatha miyezi kapena zaka.
• Zinthu zobwezeretsanso zomwe zimasunga chidebe choyambirira—mitsuko yagalasi yoyera bwino kapena mabafa a acrylic a 50 ml—zikugwira ntchito kwa nthawi yayitali kuposa makina otayidwa.
• Amasunga malingaliro okhazikika; ogula amasunga botolo "lawo" koma amalidzazanso.

Kodi njira zokongoletsera zimagwira ntchito yotani pakupanga zinthu zambiri zokhazikika?

Mfundo zazikulu musanamalize chidule:

• Kuphimba silika kumachepetsa katundu wa mankhwala poyerekeza ndi inki yolemera ya solvent; mizere yoyera imakwanira bwino machubu oyera apulasitiki.

• Kuponda kotentha kumasintha bwino ntchito yomaliza ndi chisanu popanda kuwononga zinthu.

• Kugwiritsa ntchito zilembo kumathandiza kuti zinthu zisinthe mwachangu popanda kubwezeretsanso zonse—mungagwiritsenso ntchito ziwiya monga mabotolo agalasi a amber nyengo ndi nyengo posintha zilembo zokha.

ChiduleZokongoletsa zimakhala ndi umunthu popanda kuwononga chikumbumtima—chisankho choyenera chimapangitsa kuti chidebe chilichonse chizimveka ngati nkhani koma chopangidwa moyenera, kutsogolera ogula ku chikhumbo chowoneka bwino komanso kukhutitsidwa ndi makhalidwe abwino nthawi imodzi.

Zolemba

[McKinsey - Ogula amasamala za kukhazikika kwa zinthu—ndipo amachirikiza ndi ndalama zawo -https://www.mckinsey.com/industries/retail/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets]

[NielsenIQ - Maganizo osintha a ogula pankhani yokhazikika -https://nielseniq.com/global/en/insights/analysis/2024/the-state-of-sustainability-in-consumer-goods/]

[Mintel - 2024 Zochitika Padziko Lonse Zokhudza Kukongola ndi Kusamalira Munthu -https://www.mintel.com/beauty-and-personal-care-market-news/global-beauty-and-personal-care-trends/]

[Euromonitor International - Sustainability Index 2024: Kutsata Makampani Okongola -https://www.euromonitor.com/article/sustainability-index-2024-tracking-the-beauty-industry]

[Zamoyo Zaku Europe - Zipangizo Zowola ndi Zochokera ku Zamoyo -https://www.european-bioplastics.org/bioplastics/materials/]