Ponena za zodzoladzola, chithunzi ndiye chilichonse. Makampani opanga zokongoletsa amachita bwino kwambiri popanga zinthu zomwe zimapangitsa ogula kuwoneka bwino komanso kumva bwino. Ndikodziwika bwino kuti kulongedza zinthu kumatha kukhala ndi gawo lalikulu pa kupambana kwa chinthu, makamaka pazinthu zodzoladzola. Ogula amafuna kuti zodzoladzola zawo zizioneka bwino mkati ndi kunja, ndipo kulongedza zinthu kumachita gawo lalikulu pa izi. Nkhaniyi ikufotokoza mwachidule kufunika kwa kulongedza zinthu mumakampani opanga zodzoladzola, komanso njira zosiyanasiyana zomwe kulongedza kumakhudzira njira zogulira zodzoladzola za ogula.
1. Chitetezo
Pachiyambi, ma CD a zinthu amapangidwa kuti ateteze katunduyo ndikuletsa kuti asasokonezedwe. Ichi ndi chinthu chofunikira kwambiri pa zodzoladzola, chifukwa zinthuzi nthawi zambiri zimayikidwa pafupi ndi maso, mphuno ndi pakamwa. Chifukwa chake, kusokoneza katundu mwanjira iliyonse kungayambitse mavuto aakulu paumoyo kwa ogula. Chifukwa chake, makampani ambiri odzola amaphatikiza zinthu zawo m'ma CD osasokonezedwa. Ma CD a zinthu zolimba amathandizanso kuti katunduyo asawonongeke akamapita. Mawonekedwe ndi ofunikira kwambiri mumakampani awa, kotero zinthu ziyenera kukhala zoyera zikafika m'masitolo.
2. Zotsatira Zowonetsera
Kawirikawiri, chinthu choyamba chomwe ogula amafunafuna akamagula zodzoladzola ndi mtundu. Chifukwa chake, ma CD a zinthu ayenera kuyimira mtundu wa chinthucho molondola momwe angathere. Ma CD a zodzoladzola m'makatoni opindika apulasitiki owoneka bwino amalola ogula kuwona bwino chinthucho asanagule. Mtundu wa chinthucho udzawonetsedwa bwino, zomwe zimapangitsa kuti ogula asankhe mtundu woyenera kalembedwe kawo kapena khungu lawo.
3. Kutsatsa kwa Brand
Makampani opanga zodzoladzola amadalira kwambiri chizindikiro cha malonda. Ogula nthawi zambiri amakhala okhulupirika kwambiri ku mtundu wa zodzoladzola womwe amasankha, ndipo akangopeza mtundu womwe amakonda, safuna kusintha kupita ku mitundu ina. Chifukwa chake, ma CD azinthu ayenera kupangidwa kuti azizindikirike nthawi yomweyo. Izi zimathandiza kampaniyo kusunga makasitomala ake okhulupirika, komanso zimapangitsa kuti zikhale zosavuta kugulitsa makasitomala atsopano omwe angakhale akutsatsa ku kampani kudzera pakamwa. Ubwino wa zinthu zopaka umagwiranso ntchito yofunika kwambiri pakutsatsa zodzoladzola. Ma CD azinthu abwino nthawi zambiri amagwirizanitsidwa ndi zinthu zabwino kwambiri. Makasitomala akaona ma CD okongola azinthu, amatha kudalira kampaniyo ndi chinthucho ndipo amatha kugula. Ma CD okhala ndi zinthu zabwino kwambiri zodzikongoletsera amawatsimikizira ogula kuti chinthucho ndi chodalirika komanso chopangidwa bwino.
Nthawi yotumizira: Epulo-07-2022
