Iukupakishwa kobuhleIintsingiselo ze-2025 ziya kuba ludibaniso olunzulu lwetekhnoloji, iikhonsepthi ezizinzileyo kunye neemfuno zamava abathengi, oku kulandelayo lulwazi olubanzi ukusuka kuyilo, izinto, umsebenzi ukuya ekusebenzisaneni, kudityaniswe namandla oshishino kunye noqikelelo lwetekhnoloji yokusika:
1. Ukupakishwa okuzinzileyo: ukusuka “kwizilogeni zokusingqongileyo” ukuya “kwiinkqubo ezivaliweyo”.
Material revolution: Izinto ezisekelwe kwibhayoloji (umzekelo, i-mushroom mycelium, i-algae extracts) kunye neeplastiki ezivundisiweyo (umz. i-PHA) ziya kuthatha indawo yeplastiki yesintu, kwaye ezinye iibrendi zinokuzisa ukupakishwa “kwenkunkuma eyizero”, okufana nefilim enokunyibilika okanye iibhokisi zembewu (ezinokuthi zilinywe ukukhulisa izityalo emva kokusetyenziswa).
UMzekelo woQoqosho lweSetyhula: Iimveliso zomeleza unxibelelwano lwabasebenzisi ngokupakishwa kweenkqubo zokurisayikilisha (umz., amanqaku eebhotile ezingenanto) okanye iinkqubo zokuphinda zizalise (umz., ukupakishwa okungenanto kukaLush (akukho bhotile okanye iinkonkxa) kunokuphinda kuphindaphindwe ngeempawu ezininzi).
Ukucaca kwekhabhoni yonyawo: Ukupakishwa kubhalwe "iithegi zekhabhoni", kwaye izixhobo zilandwa emva kumthombo wazo ngetekhnoloji yebhloko. Ngokomzekelo, uShiseido uzame ukusebenzisa i-AI ukubala ukukhutshwa kwekhabhoni kumjikelezo wobomi bonke beemveliso zayo.
2. Ukusebenzisana ngobukrelekrele: Ukupakishwa kuba "yi-digital portal".
Ukwenziwa kudume ngobuchwephesha be-NFC/AR: bamba ifowuni yakho ukuze utsibele kulingo lwe-makeup, ingcaciso yesithako okanye iingcebiso zokhathalelo lwesikhumba (umzekelo, ibhotile yeshampu yeshampu kaL'Oréal enethegi ye-NFC eyakhelweyo).
Izinzwa ezihlakaniphile: jonga imeko yemveliso (umzekelo, ukusebenza kwesithako esisebenzayo, ubomi beshelufu emva kokuvulwa), njengeFresh's pH-sensitive mask packaging, etshintsha umbala ukubonisa ukuba isetyenziswa nini.
Ukunxibelelana ngokweemvakalelo: Ukupakishwa ngeemicrochips ezakhelwe ngaphakathi ezibangela ukukhanya, isandi okanye ivumba xa zivulwa, umz. I-lipstick box yeGucci ibizwa ngokuba “sisiqhumiso sobunewunewu” ngabasebenzisi ngenxa yokuvuleka kwayo kumagnetic kunye nesandi sokuvala.
3. Uyilo oluncinci + i-ultra-personalization: i-polarization
Isitayile esincinci soBubuhle obucocekileyo: izinto eziqinileyo zematte, akukho printing ileyibhile (i-laser engraving endaweni yoko), njengebhotile yeAesop's apothecary style, egxininisa "izithako kuqala".
Ukwenziwa ngokwezifiso okuqhutywa yi-AI: idatha yomsebenzisi isetyenziselwa ukuvelisa iipatheni zokupakisha ezizodwa, ezinje ngophawu lwaseJapan lwe-POLA's AI uhlalutyo lokuthungwa kwesikhumba ukwenza ikopi yebhotile; Itekhnoloji yoshicilelo ye-3D yenza imveliso efunwayo yeemilo zokupakisha ezenzelwe umntu, ukunciphisa inkunkuma yoluhlu.
Iimpawu zeNiche zenkcubeko: Iinkcubeko ezingephi ezithandwa yiGeneration Z (umz. i-meta-cosmic aesthetics, i-cyberpunk) ziyadityaniswa kuyilo.
4. Inguqulelo esebenzayo: ukusuka "kwisikhongozelo" ukuya "kwisixhobo samava".
Uyilo lwe-All-in-one: ii-caps zesiseko ezineebrashi ezidibeneyo (ezifana ne-Huda Beauty's "#FauxFilter" isiseko), iipaleti ze-eyeshadow ezinokutshintshwa kwemagneti eyakhelwe-ngaphakathi + isibane sokugcwalisa i-LED.
Ucoceko kunye nokuphuculwa kokhuseleko: ukupakishwa kwempompo ye-vacuum (ukuthintela i-oxidation) + ii-antimicrobial coatings (umz. izinto ze-ionized zesilivere), "no-touch" uyilo (umz. iibhotile zokuthambisa ezisebenza ngeenyawo) zinokungena kumgca ophezulu emva kobhubhane.
Ukuphucula iimeko zohambo: iibhotile ze-silicone ezidityanisiweyo (umz. ii-capsules ezinebrand ye-Cadence), iinkqubo zokukhupha ii-capsules (umz. i-eco-friendly capsule replacements ye-L'Occitane) ukuze kuphuculwe ngakumbi ubunzima.
5. Ukupakishwa kweXabiso loMvakalelo: Ukunyuka koQoqosho lokuPhilisa
Uyilo lwe-multi-sensory: izinto ezithintekayo (umzekelo, i-frosted, i-suede) kunye ne-microcapsules enevumba (ukuvula ibhokisi ukukhulula ivumba), umzekelo, ukupakishwa kwamakhandlela avumbayo kuye kwaba yinto yomqokeleli.
I-Eco-narrative artistry: Ukwenziwa ngokutsha kwezinto ezilahliweyo (umz., iibhotile ezinamachokoza ezenziwe ngeplastiki yolwandle), ukubalisa ibali le-eco ngoyilo, i-eco-philosophy yePatagonia inokuphembelela ishishini lobuhle.
Uhlelo olulinganiselweyo lwe-co-branding kunye noqoqosho lwabaqokeleli: Ukusebenzisana nee-IPs ezinkulu (umzekelo, i-Disney, amagcisa e-NFT) ukusungula ukupakishwa okuqokelelwayo, "Ibhotile ye-Bee" kaGuerlain inokubotshelelwa kumsebenzi wobugcisa wedijithali, ukuvula amava okudibanisa inyaniso kunye nenyani.
Imingeni yoShishino kunye namaThuba
Iindleko zokulinganisa: Iindleko zokuqala zemathiriyeli ezinzileyo ziphezulu, kwaye iibrendi kufuneka ziqinisekise abathengi ngemveliso yesikali okanye ubuchule be-“eco-premium” (umz. Intlawulo ye-10% ye-Aveda yeebhotile zeplastiki ezisetyenzisiweyo).
Ukuqhutywa ngummiselo: "Irhafu yeplastiki" ye-EU kunye nomgaqo-nkqubo waseTshayina "wekhabhoni ezimbini" zinyanzelisa iinkampani ukuba ziguqule, kwaye i-2025 inokuba yindawo yokukhawulela ukuthotyelwa kwe-eco-friendly packaging.
Ubunzima bokudibanisa iteknoloji: iindleko zokupakishwa kwe-smart chip, imiba yokuphila ixesha elide kusafuneka iqhekezwe, ukuqala (iteknoloji ye-elektroniki eguquguqukayo inokubonelela ngesisombululo).
Shwankathela
Ngo-2025, ukupakishwa kobuhle akuyi kuba "ingubo" yemveliso kuphela, kodwa kunye nomphathi wexabiso leempawu, amandla obugcisa kunye neemvakalelo zomsebenzisi. Ingqiqo engundoqo ilele koku kulandelayo: uzinzo njengowona mgca usezantsi, ubukrelekrele njengesixhobo, ukwenziwa komntu namava njengeyona ngongoma yomahluko, kwaye ekugqibeleni wakhe isazisi sophawu olungenakubuyiseka kukhuphiswano oluqatha lwemarike.
Ixesha lokuposa: Feb-12-2025
