Umthombo wedatha: Euromonitor, Mordor Intelligence, NPD Group, Mintel
Ngokuchasene nemvelaphi yemarike yezithambiso yehlabathi ekhula ngokuthe chu ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-5.8%, ukupakishwa, njengesithuthi esibalulekileyo sokwahlulwa kwebrendi, kuqhuba inguqu enzulu eqhutywa luzinzo kunye nobuchwephesha bedijithali. Ngokusekelwe kwidatha evela kwimibutho egunyazisiweyo efana ne-Euromonitor kunye neMordor Intelligence, eli nqaku linika uhlalutyo olunzulu lweendlela eziphambili kunye namathuba okukhula kwiimarike zokupakisha izimonyo ukusuka kwi-2023-2025.
Ubungakanani bemakethi: ngaphezulu kwe-40 yeebhiliyoni zeerandi uphawu ngo-2025
Ubungakanani bemarike yokupakishwa kwezithambiso kwihlabathi jikelele kulindeleke ukuba bufikelele kwi-34.2 yeebhiliyoni zeedola ngo-2023 kwaye budlule kwi-40 yeebhiliyoni zeedola ngo-2025, bunyuke ukusuka kwi-4.8% ukuya kwi-9.5% ye-CAGR. Oku kukhula kuqhutywa ikakhulu zezi zinto zilandelayo:
Ukubuyiselwa kokusetyenziswa kobuhle emva kobhubhane: Imfuno yokupakisha yokhathalelo lwesikhumba kulindeleke ukuba ikhule nge-8.2% ngo-2023, kunye neebhotile ezipump umoya / iingqayi zevacuum ezikhula ngesantya se-12.3%, ibe sisisombululo esithandwayo sokukhusela isithako esisebenzayo.
Imigaqo-nkqubo kunye nemimiselo yokukhuthaza: i-EU's "Disposable Plastics Directive" idinga ukuba umlinganiselo weeplastiki ezisetyenzisiweyo zifike kwi-30% ngo-2025, ukutsala ngokuthe ngqo kwimarike yokupakisha kokusingqongileyo 18.9% CAGR.
Ukuhla kweendleko zobuchwepheshe: ukupakishwa okuhlakaniphile (okufana nokudityaniswa kwe-chip ye-NFC), ukuqhuba ubungakanani bayo bemarike kwizinga eliphezulu lokukhula kwe-CAGR ye-24.5%.
Ukukhula kodidi: ukupakishwa kokhathalelo lwesikhumba okukhokelayo, uguqulo lokupakishwa kwezithambiso zombala
1. Ukupakishwa kwe-Skincare: ukulungiswa komsebenzi
Umkhwa womthamo omncinci: ukukhula okubalulekileyo kwipakethe engaphantsi kwe-50ml, uyilo olulula ukuhlangabezana neemfuno zokuhamba kunye nezilingo.
Ukukhuselwa okusebenzayo: iglasi yesithintelo se-ultraviolet, iibhotile ze-vacuum kunye nezinye izinto zokupakisha eziphezulu zifuna ukukhula okungaphezulu kwamaxesha e-3 izinto zokupakisha zendabuko, ngokuhambelana nezithako zokhetho lwabathengi beqela.
2. Ukupakishwa kwe-Makeup: i-instrumentalization kunye nokuchaneka
Izinga lokukhula kwe-lipstick tube liyancipha: i-CAGR ye-2023-2025 kuphela i-3.8%, kwaye uyilo lwendabuko lujongene ne-bottleneck ye-innovation.
Intloko yempompo yesiseko somgubo ibuyisela umva: imfuno yedosi echanekileyo ityhala ukukhula kwepakethe yentloko yempompo nge-7.5%, kunye ne-56% yeemveliso ezitsha zidibanisa i-antibacterial powder puff compartment.
3. Ukupakishwa kweenwele: ukukhuselwa kwendalo kunye nokulula ngexesha elifanayo
Uyilo oluzaliswayo: Iibhotile zeshampoo ezinoyilo oluzaliswayo zikhule nge-15%, ngokuhambelana nokukhetha kokusingqongileyo kweGen Z.
I-Push-to-fill endaweni ye-screw cap: I-conditioner packaging iguqula ukutyhala-ukuza-ukugcwalisa, kunye neenzuzo ezibalulekileyo ze-anti-oxidation kunye nokusebenza ngesandla esinye.
IiMarike zeNgingqi: I-Asia-Pacific ehamba phambili, i-Europe Policy Policy iqhutywa
1. I-Asia-Pacific: ukukhula kwemidiya yoluntu kuqhutywe
I-China / i-Indiya: Ukupakishwa kwe-Makeup kukhule nge-9.8% ngonyaka, kunye nentengiso yemidiya yoluntu (umz. iividiyo ezimfutshane + i-KOL yokunyusa ingca) ibe yeyona nto iqhuba amandla.
Umngcipheko: Ukuguquguquka kwexabiso lempahla ekrwada (i-PET inyuke nge-35%) inokucudisa imida yenzuzo.
2. IYurophu: ukukhutshwa kwesabelo somgaqo-nkqubo
IJamani / iFransi: izinga lokukhula lokupakishwa kwe-biodegradable ye-27%, inkxaso-mali yomgaqo-nkqubo + isaphulelo somthengisi ukukhawulezisa ukungena kwimarike.
Isilumkiso somngcipheko: iintlawulo zekhabhoni zonyusa iindleko zokuthotyelwa, ii-SME zijongene noxinzelelo lwenguqu.
3. UMntla Melika: iprimiyamu yokwenza ngokwezifiso ibalulekile
Imarike yase-US: ukupakishwa okwenziwe ngokwezifiso (ukubhala / umbala) kunika i-38% indawo ye-premium, ii-brand-end brands ukukhawulezisa i-layout.
Imingcipheko: iindleko eziphezulu zolungiselelo, uyilo olukhaphukhaphu lungundoqo.
Iintsingiselo zexesha elizayo: ukukhuselwa kwendalo kunye nobukrelekrele zihamba kunye
Ubungakanani bezinto ezihambelana nokusingqongileyo
Izinga lokusetyenziswa kwezinto ze-PCR linyuka ukusuka kwi-22% ngo-2023 ukuya kwi-37% ngo-2025, kwaye iindleko ze-algae-based bioplastics zehla nge-40%.
I-67% ye-Gen Z izimisele ukuhlawula i-10% yeprimiyamu engaphezulu yokupakishwa kwe-eco-friendly, ii-brand kufuneka zomeleze ukubaliswa kozinzo.
Ukupakishwa kwe-Smart ukuPhakanyiswa
I-NFC chip-integrated packaging ixhasa ukuchasana nokukhohlisa kunye nokulandeleka, ukunciphisa iimpawu zomgunyathi nge-41%.
Ukupakishwa kovavanyo lwe-AR ye-makeup yenyani yonyusa izinga loguqulo nge-23%, ibe yinto eqhelekileyo kumajelo e-e-commerce.
Ngo-2023-2025, ishishini lokupakisha izithambiso liya kungenisa amathuba okukhula kolwakhiwo oluqhutywa kukukhuselwa kwendalo kunye nobukrelekrele. Iimveliso kufuneka zilandele umgaqo-nkqubo kunye neendlela zokusetyenziswa, kwaye zibambe umgangatho ophezulu wentengiso ngokusungula izinto ezintsha zobuchwepheshe kunye noyilo olwahlukileyo.
MalungaTOPFELPACK
Njengomkhokeli wezinto ezintsha kwishishini lokupakisha izithambiso, i-TOPFEELPACK igxile ekuboneleleni ngezisombululo eziphezulu, ezizinzileyo zokupakishwa kwabathengi bethu. Iimveliso zethu eziphambili ziquka iibhotile ezingenamoya, iibhotile ze-cream, iibhotile ze-PCR, kunye neebhotile ze-dropper, ezihlangabezana ngokupheleleyo neemfuno zokukhusela isithako esisebenzayo kunye nokuthotyelwa kokusingqongileyo. Ngeminyaka eyi-14 yamava oshishino kunye neteknoloji ehamba phambili, i-TOPFEELPACK isebenze ngaphezu kwe-200 ye-skincare brands ephezulu emhlabeni jikelele, ibanceda ukuba baphucule ixabiso lemveliso kunye nokukhuphisana kwemarike.Qhagamshelana nathinamhlanje kwizisombululo zokupakishwa ezilungiselelwe ukwenza imali kumathuba okukhula kwemarike ukusuka ku-2023-2025!
Ixesha lokuposa: Feb-28-2025
