Kwimarike yanamhlanje yezithambiso ezinzima, ukupakishwa akuyonto eyongezelelweyo. Likhonkco elikhulu phakathi kweebrendi kunye nabathengi. Uyilo oluhle lokupakisha lunokubamba amehlo abathengi. Isenokubonisa amaxabiso ebhrendi, yenza amava omsebenzisi abe ngcono, kwaye ichaphazele nezigqibo zokuthenga.
Idatha entsha ye-Euromonitor ibonisa imarike yokupakishwa kwezithambiso zehlabathi ingaphezulu kweebhiliyoni ezingama-50 zeedola. Inokuba ngaphezulu kwe-70 yeebhiliyoni zeedola ngo-2025. Yinxalenye ephambili yokhuphiswano lwebrendi.
Ukubaluleka kokuPakisha kweZithambiso: Ixabiso eliCwangcisiweyo eliNgaphaya komgqomo nje
Kwishishini lobuhle, ukupakishwa kungaphezulu kwesikhongozeli semveliso. Yindlela iibrendi ezithetha ngayo kubathengi. Kufana "nomthengisi othuleyo" kukhuphiswano lwemarike. Ixabiso layo libonisa ngeendlela ezininzi:
Ukubumba umfanekiso weBrand
Uyilo lokupakisha lubonisa iDNA yophawu. Ubume bebhotile ekhethekileyo, umbala, kunye nezinto eziphathekayo zinokubonisa ngokukhawuleza isitayile sophawu. Isenokuba yinto entle, ilula, okanye i-eco-friendly. Iibhotile ze-Dior's classic perfume kunye ne-Glossier's style elula zisebenzisa iimpawu ezibonakalayo ukuphumelela abathengi.
Ukusebenzisa izinto zokupakisha ezikumgangatho ophezulu, iibrendi ziyakwazi ukuhambisa ngcono imifanekiso yazo. Umzekelo, iibrendi zodidi oluphezulu zihlala zikhetha izixhobo eziphezulu ukubonisa ixabiso labo.
Ukuphucula amava oSetyenziso
Ukusuka ekuvuleni ibhokisi ukuya ekusebenziseni imveliso, ukupakishwa kuchaphazela indlela abathengi ababona ngayo umgangatho wemveliso. Izinto ezinje ngokuvalwa kwemagnethi, abasasazi abalungileyo, kunye neengubo ezintle zinokwenza abathengi bathenge kwakhona. Uphando lubonisa ukuba i-72% yabathengi baya kuhlawula ngaphezulu kokupakisha okutsha.
Ukuzibophelela kuPhuhliso oluZinzileyo
NgoMgaqo oMtsha weBattery we-EU kunye nomgaqo-nkqubo waseTshayina "wekhabhoni ezimbini", ukupakishwa kwe-eco-friendly kuyafuneka. Imathiriyeli esetyenzisiweyo, ukupakishwa okunokurisayikilishwa, kunye nezixhobo ezisekwe kwizityalo ziya zithandwa. Ezi zisombululo zokupakishwa ezizinzileyo zinokuthoba i-carbon footprint ye-brand. Bakwadibana neengcamango zeGeneration Z "zokusetyenziswa okunoxanduva."
Iimpawu ezigxile kwimisebenzi ezinzileyo zinokutsala abathengi abaqaphela i-eco.
Ukhuphiswano lweMarike olwahlukileyo
Xa izithako zemveliso zifana, ukupakishwa kunceda iimveliso zivelele. Ilinganiselwe - uhlelo oluhlangeneyo loyilo oluphawulweyo kunye nokupakishwa okusebenzayo okusebenzayo (njengeekhowudi zovavanyo lwe-AR ye-makeup ye-QR) zinokufumana ingqalelo kumajelo asekuhlaleni. Banokwenza iimveliso zithengise kakuhle.
Ukuphucula uFaneka lweKhonkco loNikezelo
Uyilo oluchasene nokuvuza lunciphisa ilahleko yezothutho. Ukupakishwa kwemodyuli kwenza umgca wemveliso utshintshe ngokukhawuleza. Ukupakisha izinto ezintsha kunceda iibrendi zinciphise iindleko kwaye zisebenze ngcono. Ulawulo olululo lwekhonkco lonikezelo, kubandakanywa ukukhetha iindlela zokupakisha ezichanekileyo, kubalulekile kwiibrendi.
Ukupakishwa kweCosmetic yinxalenye ephambili yesicwangciso sophawu. Inemisebenzi emininzi, njengokukhangeleka kakuhle, ukuba nemisebenzi emitsha, ukuba noxanduva, nokwenza imali. Kwimarike yokhuphiswano lobuhle, isisombululo esihle sokupakisha sinokunceda i-brand ikhule.
Ihlabathi jikeleleUkukhokelaIzithambiso zokuPakisha iSolutions Inkampani
Ezi zezona ziphezulu zabenzi bezisombululo zokupakishwa kwezithambiso ezilishumi ezikhokelayo kushishino. Basebenzisa itekhnoloji, uyilo, kunye nomsebenzi wekhonkco lokubonelela ukunceda iibrendi:
1. Ubuhle be-Aptar + Ikhaya
- Ikomkhulu: Illinois, USA
- Iimpawu zeeNkonzo: Estée Lauder, L'Oréal, Shiseido, Chanel, njl.
- Iimpawu: Yenza iintloko zempompo eziphezulu, izitshizi, i-cushion compacts, kunye nokupakishwa kwepompo yomoya.
-Izinto eziluncedo: Inepakethe entsha esebenzayo, imathiriyeli enokuphinda isetyenziswe, kunye ne-eco-friendly choices.
2. Iqela laseAlbéa
- Ikomkhulu: Paris, France
- Iimpawu zeNkonzo: Maybelline, Garnier, L'Oréal, Sephora, njl.
-Iimpawu: Ikhokelela ekupakishweni kweetyhubhu, iilipstick, iingqayi zekhrimu, kunye ne-mascaras.
- Izinto eziluncedo: Isebenza kwihlabathi jikelele. Inika enye - iinkonzo zokumisa ukusuka kuyilo, ukubumba isitofu, ukudibanisa ukuya kumhombiso.
3. Ukupakishwa kweHCP
- Ikomkhulu: E-UK, kunye neziko lomsebenzi wehlabathi eSuzhou, eChina
- Iimpawu zeNkonzo: iDior, i-MAC, iFenty Beauty, uCharlotte Tilbury, njl.
-Iimpawu: Iingcali kwipakethe ephezulu yezimonyo zombala. Ulungile kuyilo olutsha lwesakhiwo.
-Izinto eziluncedo: Ineenkqubo eziphakamileyo ezifana nentsimbi eboniweyo, isitampu esishushu, kunye nokupeyinta. Iziphumo ezibonakalayo zinamandla kakhulu.
4. Quadpack
- Ikomkhulu: Barcelona, Spain
- Iimpawu zeNkonzo: L'Occitane, Ivenkile yoMzimba, njl.
-Iimpawu: Umboneleli wokupakisha odumileyo ophakathi ukuya ku-phezulu-kwisiphelo seempawu ze-niche.
- Izinto eziluncedo: Yenza ukupakishwa kweplanga okuzinzileyo kunye neglasi + ukupakishwa kwe-bamboo composite.
5. RPC Bramlage / Berry Global
- Ikomkhulu: Lisebenza kwihlabathi liphela, kunye nenkampani engumzali iBerry Global eMelika
- Iimpawu zeNkonzo: i-Nivea, i-Unilever, i-LVMH, njl.
- Iimpawu: Yenza ukupakishwa kweplastiki okusebenzayo (iibhotile zempompo, iibhotile zoxinzelelo lomoya, i-flip - top tubes).
- Izinto eziluncedo: Ilungile kumlinganiselo omkhulu, imveliso enemizi-mveliso.
6. Iqela leToly
- Ikomkhulu: Malta
- Iimpawu zeeNkonzo: Estée Lauder, Revlon, Ukubola kweDolophu, njl.
-Iimpawu: Ngaba ukupakishwa okulungiselelweyo kunye nokutsha, kulungile kwizithambiso zemibala kunye neemveliso zodidi.
- Izinto eziluncedo: Ulungile kwizakhiwo zoyilo. Unabathengi abaninzi abaphezulu beempawu zaphesheya.
7.Iqela le-Intercos
- Ikomkhulu: Malta
- Iimpawu zeNkonzo: Iimveliso ezinkulu zamazwe ngamazwe, iimpawu ezisakhulayo, kunye nabathengisi
-Iimpawu: Izithambiso zombala, ukhathalelo lwesikhumba, ukhathalelo lomntu, kunye neziqholo, njl.
- Izinto eziluncedo: Ukubonelela ngomgangatho ophezulu kunye neemveliso ezintsha.
8. Luxe Pack
- Ikomkhulu: France
-Ukubekwa kwindawo: Umboniso ogqwesileyo wehlabathi wokupakisha. Idibanisa ababoneleli abaninzi abalungileyo.
-Iimpawu: Akukho nkampani enye, kodwa iqonga lokubonisa lekhonkco lokubonelela ngepakethe yehlabathi.
-Izinto eziluncedo: Ilungile kwabo bafuna izisombululo zokupakisha zesiko eliphezulu okanye iimbono zesiqhelo.
9. Libo Cosmetics
-Ikomkhulu: Guangdong, China
-Iimpawu zeNkonzo: iColourPop, iTarte, iMorphe kunye nezinye iimpawu zobuhle
- Iimpawu: Ijolise kwipakethe yezithambiso zemibala. Inemigca yemveliso evuthiweyo yeelipstick, iibhokisi zomgubo, kunye neebhokisi ze-eyeshadow.
-Izinto eziluncedo: Ixabiso elihle lemali, impendulo ekhawulezayo, kwaye inokusingatha ii-odolo eziguquguqukayo kakuhle.
- Gerresheimer AG
- Ikomkhulu: eJamani
-Iimpawu: igxile kuzo zombini iiglasi kunye nezisombululo zokupakisha zeplastiki ezenzelwe izicelo zamachiza kunye nezithambiso.
-Izinto eziluncedo: Ubungcali bexesha elide ekuyileni ukupakishwa okuhambelana nemigangatho ephezulu yoshishino kunye neemfuno zolawulo
Ukonyuka koMkhosi waseTshayina oYilwayo: Topfeel
I-Topfeel ijolise "ukwenza ukupakisha ukwandiswa kwexabiso le-brand." Inika abathengi ezi nkonzo ziphambili:
Uyilo oluLungisiweyo kunye neR&D
Ineqela layo loyilo. Ibonelela ngeenkonzo zokumisa enye ukusuka kuyilo lwembono ukuya kwisampulu yokwenza. Inceda iibrendi ukuba zifumane umda okhethekileyo, kwanokuvumela ukuba izimvo zoyilo lwabathengi zibandakanywe.
Ukusetyenziswa kweMathiriyeli ehambelana nokuSingqongileyo
Ikhuthaza imibono eco-friendly njenge-PETG engqingqwa - iibhotile ezibiyelwe ngodonga kunye nemathiriyeli enokubola. Inceda iimpawu zibe luhlaza. Idibana nethemba labathengi behlabathi kuphuhliso oluzinzileyo.
Ukuveliswa kwezinto ezintsha kwiPackaging eSebenzayo
Iphuhlisa ukupakishwa okusebenzayo okufana neebhotile zangaphakathi ze-capsule ezingenamoya, iibhotile ezingenawo umoya, i-powder-liquid mix packaging, i-powder-oil mix packaging, kunye ne-controlled-volume dropper bottles ukuhlangabezana neemfuno zomgangatho ophezulu wemveliso kunye nokusebenza okuziswe ziifomyula ezintsha.
Ukudityaniswa kweSixokelelwano soBonelelo kunye nokuPhuculwa kweendleko
Idibanisa ukubumba inaliti, ukubumba ukuvuthela, ukuhlolwa kwesilika, kunye nokuhlanganisa. Isombulula ingxaki yokuthengwa kwababoneleli abaninzi kwiinkampani zezithambiso. Inciphisa iindleko zonxibelelwano kunye nokuthengwa kwempahla. Ngokulungisa ikhonkco lonikezelo, inokulawula ngcono imathiriyeli ekrwada kwaye iqinisekise ukupakishwa kwemveliso ekumgangatho ophezulu.
Isiqinisekiso soMgangatho waMazwe ngaMazwe
Ilandela ISO9001: 2015 inkqubo yolawulo lomgangatho. Ibonelela ngeenkonzo zokuhlola umntu wesithathu. Iqinisekisa ukuba iimveliso ziyahlangabezana nemigangatho yamazwe ngamazwe. Inceda iibrendi zihambe kwihlabathi jikelele.
UYilo lweSithuba soBuchule
Kwimimandla yokuvelisa engundoqo yaseTshayina, eyile Pearl River Delta kunye neYangtze River Delta, iTopfeel igqibezele uyilo lweziseko zayo zobuchule zemveliso. Iqhutywa zii-injini ezimbini zokwakha iifektri zayo kunye nokuthatha izabelo kubaboneleli abakumgangatho ophezulu, iye yenza imatrix yomthamo ogubungela ukupakishwa kwazo zonke iindidi zeemveliso kwimimandla yokhathalelo lwesikhumba, izithambiso zemibala, kunye nokhathalelo lweenwele nomzimba. Olu yilo alufumananga nje kuphela inkxaso yemveliso yengingqi kodwa luvumele ukuthengwa kwempahla kunye nokuveliswa ngokubambisana.
Ukuqukumbela: Ukupakishwa okutsha kuxhobisa ikamva leemveliso
Ukusungula izinto ezintsha kunye nomgangatho zihlala zibalulekile kwicandelo lokupakisha izithambiso. I-Topfeel yenza inzuzo yeqela layo loyilo lwezakhono, izixhobo zokuvelisa ezikumgangatho ophezulu, kunye nenkqubo yolawulo lonikezelo olubanzi.
Ukusuka kuyilo ukuya kuhambiso, ibonelela abathengi kwindawo enye yokuthenga. I-Topfeel inokwanelisa iimfuno ezahlukeneyo, kungakhathaliseki ukuba i-brand entsha okanye iyaziwa kwihlabathi jikelele. Inceda iibrendi ukuba ziphumelele kukhuphiswano lwemarike yehlabathi.
Ukukhetha i-Topfeel kuthetha ukukhetha ubungcali kunye nokuthembela. Masisebenzisane ukwenza ikamva elingcono. Masinike abathengi behlabathi amava angcono, angcono e-eco-friendly, kunye namava okupakisha izinto zokuthambisa!
Ixesha lokuposa: Apr-17-2025
