Ukusukela ubuhle yindalo yomntu, njengobutsha kunye nomdala yindalo yomntu, kwiimveliso zokhathalelo lwesikhumba ukuziphatha kwabathengi ukwenza isigqibo sokwenza uphawu lokupakisha kubalulekile, ukupakisha ubunzima bezinto ezibonisiweyo ngamabango omsebenzi we-brand, ukuze kutsalwe amehlo abathengi kunye nokuhlangabezana neemfuno zobuhle boluntu, iibrendi ezininzi zokuthambisa ziyaqhubeka nokuthatha indawo yephakheji. Ngoko kutheni utshintshe ukupakisha?
1. Phucula umfanekiso webhrendi
Ukupakishwa ngumfanekiso wangaphandle wemveliso kunye nenxalenye ebalulekileyo yomfanekiso we-brand, enokuthi idlulise ingcamango ye-brand, inkcubeko, isitayela kunye nolunye ulwazi ukunika abathengi umbono onzulu.Ngophuhliso loluntu kunye notshintsho kwimfuno yabathengi, umfanekiso we-brand kufuneka uhlaziywe rhoqo. Ngokutshintsha imathiriyeli yephakheji, inokwenza uphawu luhambelane ngakumbi nentsingiselo yamaxesha kunye nezinto ezikhethwa ngabathengi, kwaye iphucule umfanekiso webrendi kunye nokhuphiswano lwentengiso.
2. Ukulungelelanisa imfuno yemarike
Ubume bemarike buhlala buguquka, kwaye imfuno yabathengi nayo ihlala iphucula. Ukuba impahla yephakheji ye-brand ayikwazi ukuhlangabezana neemfuno zabathengi, kulula ukupheliswa yimarike.Ukutshintsha izinto zokupakishaikwangomnye wamanyathelo athatyathiweyo ziibrendi ukulungelelanisa imfuno yemarike nokugcina ukukhuphisana.
Nokuba zizithambiso okanye ezinye iimveliso, ukhuphiswano luqatha. Abathengi banoluhlu olukhulayo lokukhetha kwaye bathanda ukukhetha ezo mveliso zitsala amehlo abo. Xa ukhetha iiphakheji, kubalulekile ukuqwalasela indlela yokuma ngaphandle kwesihlwele. Ukusetyenziswa kweepakethe ezininzi ezidityanisiweyo kunokwenza abathengi bazive behlaziyekile ngemveliso, ngaloo ndlela benyusa umnqweno wabo wokuthenga.
3. Ukukhuthaza ukuthengiswa kwebrand
Izinto zokupakisha ezigqwesileyokunokwandisa ukuzimisela kwabathengi ukuthenga, ngaloo ndlela kukhuthaze ukuthengisa. Iphakheji elungileyo inokutsala amehlo amaninzi kwaye yenza abathengi bazimisele kakhulu ukuthenga. Ezinye iibrendi ziza kuphuma neemveliso ezintsha okanye zitshintshe imathiriyeli zepakethe ngexesha lentengiso ukukhuthaza ukuthengisa.
Usukelo lwabantu lokuzenzela umntu luya luqina kwaye luqina. Wonke umntu ufuna ukhetho lwakhe lwahluke kwaye lubonise isimbo esikhethekileyo. Ngokuphucula ukupakishwa kwebrendi, ukhetho olwahlukileyo lunokubonelelwa ukuhlangabezana neemfuno zomntu ngamnye.
Ngokomzekelo, abanye abathengi bakhetha iipakethe ezilula kunye nesisa, ngelixa abanye bekhetha iipakethe ezikhanyayo kunye nezokutsala amehlo. Ngokusebenzisa iipakethe ezahlukeneyo, ibhrendi inokutsala abathengi abaninzi ngokuthanda okwahlukileyo kwaye ihlangabezane neemfuno zokuthenga ezenzelwe abathengi.
Ukuphuculwa kokupakishwa ukukhuthaza uphuhliso lwemarike
Imarike yezithambiso inokhuphiswano oluphezulu, kwaye kunjalo nokhuphiswano phakathi kweempawu. Ngokutshintsha izinto zokupakisha, iibrendi zinokuqhubeka nokutyhala imvulophu kwaye zenze amathuba amatsha okuthengisa. Abathengi bahlala benomdla kwizinto ezintsha, kwaye ukuphuculwa kwephakheji rhoqo kunokutsala ingqalelo yabathengi, ukonyusa ukuvezwa kwemveliso kunye nokuthengisa, ukuvuselela umnqweno wabathengi wokuthenga, kunye nokukhuthaza uphuhliso lwemarike. Xa ukutshintshwa kwephakheji kwakhona kufuneka ubeke ingqalelo kwibhalansi, musa ukuba rhoqo okanye ukutshintshwa okungahleliwe, ukwenzela ukuba ungabangeli ukubandezeleka kubathengi okanye ingcamango yokuba umfanekiso we-brand awuzinzile.
Uphuculo lwepakethi lunokuqaqambisa ukuqalwa kwebhrendi kunye nokusukela umgangatho, ukonyusa ukuqondwa kwabathengi kunye nokuthembela kuhlobo. Iibrendi ezininzi ziya kuwuphucula umfanekiso wazo ngohlaziyo lwepakethe ukutsala umdla wabathengi kunye nobabalo.
Olunye utshintsho lwepakethe kukwenza lula ulwakhiwo, ezinye kukuphucula ukuthungwa, ezinye zizinto ezihambelana nokusingqongileyo, ezinye zitshintsha uhlobo lwebhotile, ezinye zokwandisa umxholo womnatha, kwaye ezinye ziguqula umfanekiso webrand. Nokuba luhlobo luni na, kukho iinjongo ezithile zokuthengisa ezifihliweyo emva kokutshintsha kwezinto zokupakisha.
Iibrendi ezahlukeneyo zineendlela ezahlukeneyo zokuyila ukupakisha, ezinye ziyilelwe ukuba zintsha kwaye zibe sefashonini, zibhala ngokucacileyo iimpawu zazo zohlobo; ezinye zigxininisa ubunewunewu besithethe, zikhumbuza abantu ngexa elidluleyo. Ngokwesitayile sebrand yabo, abanini bebhrendi bakhetha iipakethe ezifanelekileyo, ukuze bafezekise iziphumo ezilungileyo zentengiso kwaye baphucule umfanekiso webhrendi kunye nokhuphiswano.
Umngcipheko wokutshintsha ukupakishwa
Ukuphuculwa kwepakeji ngokuqinisekileyo kuya kuzisa ukonyuka kweendleko, kwaye kubanini beempawu, kufuneka bathwale uxinzelelo lweendleko zokutshintsha iipakethe. Ukulinganisa umngcipheko kunye neendleko ngononophelo kwaye wenze izigqibo ezinobulumko ukuqinisekisa ukuba inkqubo yokuphucula iphakheji ilungile. Ukuba uyilo lwepakethe ephuculweyo aluhlangabezani nokulindela okanye lubangela ukuguqulwa komfanekiso we-brand, kunokukhokelela kwiziphumo ezingathandekiyo. Abathengi nabo banokulumka ngakumbi xa bekhetha ukuthenga ipakethe entsha yeemveliso zabo.
Ukutshintsha izinto zokupakisha kunokubonisa amathuba kunye nobungozi. Njengomnini webrand, kufuneka uqhube uphando lwemarike kunye novavanyo lomngcipheko ngaphambi kokuphucula ukupakishwa kwakho ukuqinisekisa ukuba isigqibo sokutshintsha sinobulumko.
Ixesha lokuposa: Jun-11-2024
