Kulesi sikhathi "somnotho wenani" kanye "nomnotho wesipiliyoni", amabhrendi kufanele agqame ebuningini bemikhiqizo encintisanayo, ifomula nokumaketha akwanele, izinto zokupakisha (ukupakishwa) kuba isici esibalulekile sokuphumelela kwemikhiqizo yobuhle. Akusesona nje “isitsha”, kodwa futhi sekuyibhuloho phakathi kobuhle bomkhiqizo, ifilosofi kanye nemizwa yabasebenzisi.
Ngakho-ke, ukusungulwa kwezinto zokupakisha zezimonyo, lapho ubukhulu bungasiza khona ngempela amabhrendi ukuba afinyelele impumelelo yokuhlukanisa?
BhekatopfeelpackOkulandelayo kwebhulogi okufakiwe ukuze uthole ulwazi olwengeziwe!
Okokuqala, Ukuqamba Okusha Kobuhle: Inani Lobuso “Liwukuncintisana Kokuqala”.
Idizayini ebonakalayo yokupakishwa yisikhathi sokuqala sokuxhumana phakathi kwabathengi nemikhiqizo, ikakhulukazi endaweni yokuxhumana yobuhle ebuswa inkundla yezokuxhumana, noma ngabe ukupakishwa “kungaphandle kwefilimu” kunquma ukuthi abasebenzisi bazimisele ukwabelana yini noma cha, ukuthi bazokwenza yini ukuvezwa kwesibili noma cha.
"Ezweni elibuswa ukukhangisa komphakathi kuqala, ukubukeka nomuzwa womkhiqizo ungenza noma uphule amandla awo egciwane." kusho uMichelle Lee, owayenguMhleli oMkhulu.
- UMichelle Lee, owayenguMhleli-oMkhulu we-Allure
Ukuhlanganiswa okunekhono kwesiko le-pop, izitayela zobuhle nezinto zokwakha sekuba ikhodi yempumelelo yenani lemikhiqizo ekhulayo. Isibonelo: i-acrylic esobala ehlanganiswe ne-metallic luster ukudala umuzwa wekusasa, izakhi zasempumalanga kanye nesakhiwo esincane sokwakha ukungezwani kwamasiko ...... izinto zephakheji ziba inkulumo yangaphandle ye-DNA yomkhiqizo.
Okwesibili, Ubukhulu Bendawo: Ukusimama Kuwukuncintisana, Akuwona Umthwalo.
Ngokusetshenziswa kwe-Generation Z ne-Generation Alpha, umqondo wokusetshenziswa okuluhlaza ugxile ezinhliziyweni zabantu. Izinto ezisetshenziswayo ezigaywa kabusha, amapulasitiki asekelwe ku-bio, kanye nomklamo wempahla eyodwa ...... akuwona nje umthwalo wemfanelo wokuvikelwa kwemvelo, kodwa futhi kuyingxenye yenani lomkhiqizo.
"Ukupakisha kuwuphawu olubonakala kakhulu lokuzibophezela kokusimama komkhiqizo. Kulapho abathengi babona khona futhi bathinte isithembiso sakho. Yilapho abathengi babona khona futhi bathinte isithembiso sakho."
- UDkt. Sarah Needham, Umxhumanisi Wokupakisha Okuqhubekayo, e-UK
Isibonelo, inhlanganisela "yebhodlela le-vacuum elingenamoya + okokusebenza kabusha kwe-PP" akuqinisekisi umsebenzi womkhiqizo kuphela, kodwa futhi kusiza ukuhlunga nokugaywa kabusha okunobungani bemvelo, okuyisibonelo esihle sokulinganisa umsebenzi nokuzibophezela.
Okwesithathu, Ukuqamba Okusha Kwezobuchwepheshe: Uguquko Esakhiweni Nesipiliyoni
Esikhathini lapho abathengi beya ngokuya bekhetha “umuzwa wokusetshenziswa”, ukuthuthukiswa kwesakhiwo sokupakisha kuthinta izinga lokuthengwa kabusha kwemikhiqizo. Ngokwesibonelo:
Idizayini ye-cushion yomoya: khulisa ukulingana kokusetshenziswa kwezimonyo nokuphatheka.
Ikhanda lephampu elilinganiselwe: ukulawula okunembile kwenani lokusetshenziswa, ukuthuthukisa ukusebenza kahle kokusetshenziswa.
Ukuvalwa kukazibuthe: Kuthuthukisa ukuthungwa kokuvala futhi kuthuthukisa umuzwa we-premium.
"Sibone ukwanda kwesidingo samaphakheji anembile, aholwa ngokuthinta. Lapho ukuxhumana kungokwemvelo, kuba ngcono ukugcinwa kwamakhasimende. Sibone ukwanda kwesidingo samaphakheji anembile, aholwa ngokuthinta.
- UJean-Marc Girard, i-CTO e-Albéa Group
Njengoba ubona, "umqondo wezobuchwepheshe" wephakheji akuyona nje ipharamitha yezimboni, kodwa futhi iphuzu lokuhlanganisa ezingeni lesipiliyoni.
Okwesine, Ukwenza Ngokwezifiso kanye Nokukhiqiza Okuguquguqukayo KweLothi Encane: Ukunika amandla Ubuntu Bomkhiqizo
Imikhiqizo emisha iyanda iphishekela “i-de-homogenization”, ngethemba lokukhombisa isimo sayo esiyingqayizivele ngezinto zokupakisha. Kuleli qophelo, ikhono lokuvumelana nezimo lomkhiqizi wephakheji libalulekile.
Kusukela ekugxilweni kwe-logo, umbala wendawo, kuya ekuxubeni kwezinto zebhodlela kanye nokulinganisa, ukuthuthukiswa kwenqubo ekhethekile yokufafaza, kungaqedwa ngamaqoqo amancane, ukuze umkhiqizo uhlole uchungechunge olusha lwamanzi, amamodeli alinganiselwe ukunikeza isikhala. Umkhuba "wokupakisha njengokuqukethwe" wenziwe, futhi iphakheji ngokwalo lingumthwali wokuxoxwa kwezindaba.
Okwesihlanu, Ubuhlakani Bedijithali: Izinto Zokupakisha Zingena “Enkathini Ehlakaniphile”.
Omaka be-RFID, ukuskena kwe-AR, uyinki oshintsha umbala olawulwa izinga lokushisa, ikhodi ye-QR emelene nomgunyathi ...... Lobu buchwepheshe “obubonakala bukude” empeleni buyasetshenziswa, buvumela ukupakishwa ukuthi kuqale ukusebenza okwengeziwe:
Ukunikeza ukulandeleka komkhiqizo kanye nokuphikisana nomgunyathi
Ukuxhumana nezinkundla zokuxhumana kanye nokuxoxwa kwezindaba ngomkhiqizo
Ukuthuthukisa ukusebenzisana komsebenzisi nobuchwepheshe
“Ukupakisha okuhlakaniphile akukona nje ukukhohlisa; izinga elilandelayo lokubandakanya abathengi.”
- UDkt. Lisa Gruber, ohola i-Packaging Innovation e-Beiersdorf
Ngokuzayo, izinto zokupakisha zingaba yingxenye yezimpahla zedijithali zomkhiqizo, ezixhumanisa ukuzizwisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi.
Isiphetho: I-Packaging Innovation Inquma Imingcele Yomkhiqizo
Uma ubheka emuva kuwo wonke umkhuba wemakethe, kulula ukuqaphela ukuthi izinto zokupakisha aziyona nje "igobolondo" lemikhiqizo yobuhle, kodwa futhi "ngaphambili" yesu lomkhiqizo.
Kusukela kubuhle kuya ekusebenzeni, kusukela ekuvikelweni kwemvelo kuye kwidijithali, yonke ingxenye yendlela emisha iyithuba lokusungula ukuxhumana okujulile phakathi kwemikhiqizo nabathengi.
Emzuliswaneni omusha womncintiswano wonobuhle, ubani ongathatha iphakethe njengempumelelo, qaphela umkhiqizo “obukeka lolo thando, osebenzisa leyo mpushana”, onamathuba amaningi okungena engqondweni yomsebenzisi.
Isikhathi sokuthumela: Apr-11-2025
