Iukupakishwa kobuhleamathrendi ka-2025 kuzoba ukuhlanganiswa okujulile kobuchwepheshe, imiqondo eqhubekayo kanye nezidingo zokuhlangenwe nakho komthengi, okulandelayo ukuqonda okuphelele kusukela ekwakhiweni, impahla, umsebenzi kuya ekusebenzelaneni, kuhlanganiswe nokuguquguquka kwemboni kanye nokubikezela kobuchwepheshe obuphambili:
1. Ukupakisha okusimeme: kusukela “kwiziqubulo zemvelo” kuya “kumikhuba evaliwe”.
Inguquko yezinto ezibonakalayo: Impahla esekelwe ku-bio (isb. i-mycelium yamakhowe, okukhishwe ulwelwe) kanye namapulasitiki avundisiwe (isb. i-PHA) azothatha indawo yepulasitiki evamile, futhi ezinye izinhlobo zingase zethule ukupakishwa “okungadoti”, njengefilimu encibilika noma amabhokisi embewu (angatshalwa ukuze kutshalwe izitshalo ngemva kokusetshenziswa).
Imodeli Yomnotho Oyindilinga: Amabhrendi aqinisa ukusebenzelana komsebenzisi ngezinhlelo zokupakisha kabusha (isb, amaphuzu amabhodlela angenalutho) noma amasistimu okugcwalisa (isb, umqondo wokupakisha ongenalutho we-Lush (awekho amabhodlela noma amathini) ungaphindwa ngamabhrendi amaningi).
Ukungafihli kwe-carbon footprint: Ukupakishwa kubhalwe “amathegi ekhabhoni”, futhi izinto ezisetshenziswayo zilandelelwa emuva emthonjeni wazo ngobuchwepheshe be-blockchain. Isibonelo, uShiseido uzame ukusebenzisa i-AI ukubala ukukhishwa kwekhabhoni yawo wonke umjikelezo wokuphila wemikhiqizo yayo.
2. Ukusebenzisana Okukhaliphile: Ukupakisha kuba “ingosi yedijithali”.
Ukuduma kobuchwepheshe be-NFC/AR: thinta ifoni yakho ukuze ugxumele esivivinyweni sezimonyo esibonakalayo, incazelo yesithako noma izeluleko zokunakekelwa kwesikhumba komuntu siqu (isb. Ibhodlela leshampu ye-L'Oréal “Longa Amanzi” elinomaka we-NFC eyakhelwe ngaphakathi).
Izinzwa ezihlakaniphile: qapha isimo somkhiqizo (isb, ukusebenza kahle kwesithako esisebenzayo, impilo yeshalofu ngemva kokuvulwa), njengephakheji yemaski ye-pH ezwela i-pH, eshintsha umbala ukuze ibonise ukuthi isetshenziswa nini.
Ukusebenzisana Kwemizwa: Ukupakishwa ngama-microchips akhelwe ngaphakathi abangela ukukhanya, umsindo noma iphunga elimnandi lapho evulwa, isb. Ibhokisi le-lipstick likaGucci libizwe ngokuthi “i-luxury trigger” ngabasebenzisi ngenxa yokuvuleka kukazibuthe nomsindo wokuvala.
3. Idizayini esezingeni eliphansi + ukwenza umuntu uqobo kakhulu: ukwenza i-polarization
Isitayela Esincane Esihlanzekile Sobuhle: impahla eqinile ye-matte, akukho ukuphrinta ilebula (i-laser eqoshiwe esikhundleni salokho), njengebhodlela lesitayela se-Aesop se-apothecary, eligcizelela “izithako kuqala”.
Ukwenza ngendlela oyifisayo okuqhutshwa yi-AI: idatha yomsebenzisi isetshenziselwa ukukhiqiza amaphethini okupakisha ahlukile, njengokuhlaziywa kwe-AI yohlobo lwase-Japan i-POLA yokuthungwa kwesikhumba ukuze wenze ngokwezifiso ikhophi yebhodlela; Ubuchwepheshe bokuphrinta be-3D buvumela ukukhiqizwa okufunekayo komumo wokupakisha komuntu siqu, kunciphisa imfucuza yokusungula.
Izimpawu zamasiko ezi-Niche: I-Subcultures ethandwa yi-Generation Z (isb. i-meta-cosmic aesthetics, i-cyberpunk) ihlanganiswe ekwakhiweni.
4. Ukuqamba okusha okusebenzayo: kusuka "kusitsha" kuya "kuthuluzi lokuhlangenwe nakho".
Idizayini ye-All-in-one: amakepisi esisekelo anamabhulashi ahlanganisiwe (afana nesisekelo se-“#FauxFilter” sika-Huda Beauty), ama-eyeshadow anokushintshwa okwakhelwe ngaphakathi kazibuthe + ukukhanya kokugcwalisa kwe-LED.
Ukuthuthukiswa kwenhlanzeko nokuphepha: ukupakishwa kwepompo ye-vacuum (ukuvimbela i-oxidation) + izimbotshana ezilwa namagciwane (isb. izinto ezenziwe nge-ionized eyisiliva), imiklamo “yokungathinteki” (isb. amabhodlela okugcoba asebenza ngonyawo) angangena emgqeni wezinga eliphezulu ngemva kwalolu bhubhane.
Ukulungiselela izimo zokuhamba: amabhodlela e-silicone agoqekayo (isb. amaphilisi anophawu lwe-Cadence), amasistimu okukhipha ama-capsule (isb. ama-capsules e-eco-friendly e-L'Occitane) ukuze kuthuthukiswe isisindo.
5. Ukupakishwa Kwenani Lomzwelo: Ukunyuka Komnotho Wokuphulukisa
Idizayini enezinzwa eziningi: izinto ezithintekayo (isb., okuyisithwathwa, i-suede) ezinama-microcapsules anephunga elimnandi (ukuvula ibhokisi ukuze kukhishwe iphunga), isb, ukupakishwa kwamakhandlela anephunga elimnandi sekuyinto yomqoqi.
Ubuciko be-Eco-narrative: Ukwakhiwa kabusha kwezinto ezilahliwe (isb, amabhodlela anamabala anamabala enziwe ngepulasitiki yolwandle), ukuxoxa ngendaba yemvelo ngomklamo, ifilosofi yemvelo yePatagonia ingase ibe nomthelela embonini yobuhle.
I-edishini elinganiselwe yokufaka uphawu kanye nomnotho wabaqoqi: Ukusebenzisana nama-IP amakhulu (isb. i-Disney, abaculi be-NFT) ukuze kuqalwe ukupakishwa okuqoqekayo, “Ibhodlela lenyosi” lika-Guerlain lingase liboshelwe kumsebenzi wobuciko wedijithali, kuvule ulwazi lokuhlanganisa okungokoqobo neqiniso.
Izinselelo Namathuba Embonini
Izindleko zokulinganisa: Izindleko zokuqala zezinto ezisimeme ziphezulu, futhi amabhrendi adinga ukukholisa abathengi ngokukhiqiza ngezikali noma amasu “e-eco-premium” (isb. I-premium ye-Aveda engu-10% emabhodleleni epulasitiki agaywe kabusha).
Okuqhutshwa yimithethonqubo: Inqubomgomo ye-EU "yentela yepulasitiki" kanye nenqubomgomo yaseChina "yekhabhoni ekabili" iphoqa izinkampani ukuthi ziguquke, kanti u-2025 ungaba iphoyinti lokuphothula ukuthobela ukupakishwa kwe-eco-friendly.
Ubunzima bokuhlanganisa ubuchwepheshe: izindleko ze-chip zokupakisha ezihlakaniphile, izinkinga zokuphila isikhathi eside zisadinga ukuphulwa, ukuqalisa (ubuchwepheshe be-elekthronikhi obuguquguqukayo bungase bunikeze isisombululo).
Fingqa
Ngo-2025, ukupakishwa kobuhle ngeke kube “ijazi” lomkhiqizo kuphela, kodwa futhi nokuthwala amanani omkhiqizo, amandla obuchwepheshe kanye nemizwa yomsebenzisi. Umqondo owumongo ulele kulokhu okulandelayo: ukusimama njengomgomo oyinhloko, ubuhlakani njengethuluzi, ukwenza kube ngokwakho kanye nolwazi njengephuzu lomehluko, futhi ekugcineni kwakhe ukuhlonza uhlobo olungenakubuyiseleka emqhudelwaneni oshubile wemakethe.
Isikhathi sokuthumela: Feb-12-2025
