Umthombo wedatha: Euromonitor, Mordor Intelligence, NPD Group, Mintel
Ngokumelene nesizinda semakethe yezimonyo yomhlaba wonke ekhula kancane kancane ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.8%, ukupakishwa, njengemoto ebalulekile yokuhlukaniswa kwemikhiqizo, kunenguquko ejulile eqhutshwa ukusimama kanye nobuchwepheshe bedijithali. Ngokusekelwe kudatha evela ezinhlanganweni ezigunyaziwe njenge-Euromonitor ne-Mordor Intelligence, le ndatshana ihlinzeka ngokuhlaziywa okujulile kwamathrendi abalulekile namathuba okukhula emakethe yokupakisha yezimonyo kusukela ngo-2023-2025.
Usayizi wemakethe: weqa uphawu lwama-dollar ayizigidi eziyizinkulungwane ezingama-40 ngo-2025
Usayizi wemakethe yokupakishwa kwezimonyo emhlabeni wonke kulindeleke ukuthi ufinyelele ku- $ 34.2 billion ngo-2023 futhi udlule u- $40 billion ngo-2025, ukhuphuke usuka ku-4.8% uye ku-9.5% CAGR. Lokhu kukhula kuqhutshwa ngokuyinhloko yizici ezilandelayo:
Ukubuyiselwa kokusetshenziswa kobuhle bangemva kobhubhane: Isidingo sokupakishwa kokunakekelwa kwesikhumba kulindeleke ukuthi sikhule ngo-8.2% ngo-2023, namabhodlela ampontshelwa umoya/izimbiza zevacuum ezikhula ngesilinganiso esingu-12.3%, okuba yisixazululo esithandwayo sokuvikela isithako esisebenzayo.
Izinqubomgomo nemithethonqubo yokuphromotha: I-EU's “Disposable Plastics Directive” idinga ukuthi ingxenye yamapulasitiki agaywe kabusha afinyelele ku-30% ngo-2025, idonse ngokuqondile imakethe yokupakisha yemvelo i-18.9% CAGR.
Ukuncipha kwezindleko zobuchwepheshe: ukupakishwa okuhlakaniphile (okufana nokuhlanganiswa kwe-NFC chip), ukushayela usayizi wayo wemakethe ngenani eliphezulu lokukhula kwe-CAGR engama-24.5%.
Ukukhula kwesigaba: ukupakishwa kokunakekelwa kwesikhumba okuholayo, ukuguqulwa kwephakeji yezimonyo zombala
1. Ukupakishwa kwe-Skincare: ukuthuthukiswa kokusebenza
Ithrendi yevolumu encane: ukukhula okuphawulekayo kokupakishwa okungaphansi kuka-50ml, idizayini engasindi ukuhlangabezana nezidingo zohambo nezimo zesilingo.
Ukuvikela okusebenzayo: ingilazi yokuvimbela i-ultraviolet, amabhodlela evacuum nezinye izinto zokupakisha ezisezingeni eliphezulu zidinga ukukhula okuphindwe izikhathi ezi-3 kuzinto zokupakisha ezivamile, ngokuvumelana nezithako zezintandokazi zabathengi.
2. Ukupakisha izimonyo: i-instrumentalization kanye nokunemba
Izinga lokukhula kwe-lipstick tube liyehla: i-CAGR ka-2023-2025 ingama-3.8% kuphela, futhi umklamo wendabuko ubhekene nebhodlela lezinto ezintsha.
Ikhanda lepompo lesisekelo sempushana liyahlehla: Isidingo esinembile somthamo siphusha ukukhula kokupakishwa kwekhanda lephampu ngo-7.5%, futhi u-56% wemikhiqizo emisha ihlanganisa indawo yokuphuphuma kwempushana elwa namagciwane.
3. Ukupakishwa kokunakekelwa kwezinwele: ukuvikelwa kwemvelo kanye nokulula ngesikhathi esifanayo
Umklamo ongagcwaliseka: Amabhodlela e-shampoo anomklamo ogcwalisekayo akhule ngo-15%, ngokuhambisana nokuthandwa kwemvelo kukaGen Z.
I-Push-to-fill esikhundleni se-screw cap: Ukupakishwa kwe-conditioner kuya ku-push-to-fill, ngezinzuzo ezibalulekile ze-anti-oxidation nokusebenza kwesandla esisodwa.
Izimakethe Zesifunda: I-Asia-Pacific Eholayo, Inqubomgomo YaseYurophu Iqhutshwa
1. I-Asia-Pacific: ukukhula okuqhutshwa yinkundla yezokuxhumana
I-China/India: Ukupakishwa kwezimonyo kukhule ngo-9.8% ngonyaka, ngokumaketha ezinkundleni zokuxhumana (isb. amavidiyo amafushane + KOL okukhulisa utshani) kwaba yiwona mfutho oyinhloko.
Ingozi: Ukuguquguquka kwentengo yezinto ezibonakalayo (i-PET ikhuphuke ngo-35%) ingase icindezele amamajini enzuzo.
2. I-Europe: ukukhishwa kwesabelomali senqubomgomo
I-Germany/France: izinga lokukhula lokupakisha okubolayo okungama-27%, uxhaso lwenqubomgomo + nezaphulelo zabasabalalisi ukuze kusheshiswe ukungena ezimakethe.
Isexwayiso sengozi: amanani e-carbon anyusa izindleko zokuthobela umthetho, ama-SME abhekana nengcindezi yoguquko.
3. I-North America: i-premium yokwenza ngokwezifiso ibalulekile
Imakethe yase-US: ukupakishwa okwenziwe ngokwezifiso (ukubhala/umbala) kunikela ngo-38% wesikhala seprimiyamu, amabhrendi asezingeni eliphezulu ukusheshisa ukwakheka.
Izingozi: izindleko eziphezulu ze-logistics, umklamo ongasindi uyisihluthulelo.
Izitayela zesikhathi esizayo: ukuvikelwa kwemvelo kanye nobuhlakani kuyahambisana
Isikali sezinto ezihambisana nemvelo
Izinga lokusetshenziswa kwezinto ze-PCR likhuphuka lisuka ku-22% ngo-2023 laya ku-37% ngo-2025, kanti izindleko ze-bioplastics esekelwe ulwelwe zehla ngo-40%.
U-67% we-Gen Z uzimisele ukukhokha i-premium engu-10% ngaphezulu yokupakishwa kwe-eco-friendly, imikhiqizo idinga ukuqinisa ukulandisa okusimeme.
I-Smart Packaging Popularization
Ukufakwa kwe-chip-integrated ye-NFC kusekela ukulwa nomgunyathi nokulandeleka, kunciphisa amanga emikhiqizo ngo-41%.
Ukupakishwa kwesivivinyo sokwenza izimonyo esibonakalayo se-AR kukhulisa izinga lokuguqulwa ngo-23%, kube okujwayelekile eziteshini ze-e-commerce.
Ngo-2023-2025, imboni yokupakisha yezimonyo izoletha amathuba okukhula kwesakhiwo aqhutshwa ukuvikelwa kwemvelo kanye nobuhlakani. Amabhrendi adinga ukulandela inqubomgomo kanye nezitayela zokusetshenziswa, futhi athathe indawo yemakethe ngokusungula izinto ezintsha zobuchwepheshe kanye nemiklamo ehlukene.
MayelanaTOPFEELPACK
Njengomholi wokusungula embonini yokupakisha yezimonyo, i-TOPFEELPACK igxile ekuhlinzekeni izixazululo zokupakisha ezisezingeni eliphezulu, ezisimeme zamakhasimende ethu. Imikhiqizo yethu eyinhloko ihlanganisa amabhodlela angenawo umoya, amabhodlela kakhilimu, amabhodlela e-PCR, namabhodlela e-dropper, ahlangabezana ngokugcwele nezidingo zokuvikela isithako esisebenzayo nokuhambisana nemvelo. Ngeminyaka engu-14 yesipiliyoni sembonini kanye nobuchwepheshe obuhamba phambili, i-TOPFEELPACK isebenze ngaphezu kwemikhiqizo ye-skincare ephezulu ye-200 emhlabeni jikelele, ibasiza ukuba bathuthukise inani lomkhiqizo kanye nokuncintisana kwemakethe.Xhumana nathinamuhla ukuze uthole izixazululo zokupakisha ezenziwe ngokwezifiso ukuze usebenzise amathuba okukhula kwemakethe kusuka ku-2023-2025!
Isikhathi sokuthumela: Feb-28-2025
