A cikin wannan zamanin na "tattalin arzikin darajar" da "tattalin arzikin gwaninta", samfuran dole ne su fice daga yawan samfuran fafatawa, dabara da tallan tallace-tallace bai isa ba, kayan tattarawa (marufi) yana zama babban mahimmancin dabarun ci gaba na samfuran kyawawan kayayyaki. Ba wai kawai “kwantena” ba ne, amma kuma gada ce tsakanin kyawun alamar, falsafa da motsin zuciyar masu amfani.
Don haka, ƙirƙira kayan kwalliyar kayan kwalliya, daga waɗanne nau'ikan za su iya taimaka wa samfuran gaske cimma nasarar bambance-bambance?
DubatopfeelpackShigar blog na gaba don ƙarin bayani!
Na farko, Ƙwararren Ƙwaƙwalwa: Ƙimar Fuska ita ce "Gasa ta Farko".
Zane na gani na marufi shine farkon lokacin tuntuɓar masu amfani da samfuran, musamman a cikin yanayin sadarwar kyakkyawa da kafofin watsa labarun ke mamaye, ko marufi ya kasance "daga cikin fim ɗin" yana ƙayyade ko masu amfani suna son raba ko a'a, ko don samar da bayyanar na biyu ko a'a.
"A cikin duniyar da kasuwancin farko-farko ya mamaye, kamanni da yanayin samfur na iya yin ko karya yuwuwar kamuwa da cuta." in ji Michelle Lee, tsohuwar Babban Editan.
- Michelle Lee, tsohuwar Babban Editan Allure
Haɗewar ƙwararrun al'adun pop, yanayi mai kyau da kayan aiki yana zama lambar nasara ga yawancin samfuran da suka fito. Misali: m acrylic hade da karfe luster don haifar da ma'anar nan gaba, gabas abubuwa da minimalist tsarin gina al'adu tashin hankali ...... kunshin kayan sun zama externalized magana na iri ta DNA.
Na biyu, Girman Muhalli: Dorewa Gasa ce, Ba nauyi ba.
Tare da yin amfani da Generation Z da Generation Alpha, manufar amfani da kore yana da tushe sosai a cikin zukatan mutane. Abubuwan da za a sake yin amfani da su, robobi na tushen halittu, da ƙirar kayan abu ɗaya ...... ba kawai alhakin kare muhalli bane, amma har ma wani ɓangare na ƙimar alamar.
"Marufi shine alamar da aka fi gani na ci gaba da dorewar alamar. A nan ne masu amfani ke gani kuma su taɓa alƙawarin ku. A nan ne masu amfani ke gani kuma su taɓa alƙawarin ku."
- Dr. Sarah Needham, Mashawarcin Marubutun Dorewa, Burtaniya
Misali, haɗewar “Kwallan ɓataccen iska + kayan PP da aka sake yin fa’ida” ba wai kawai yana tabbatar da ayyukan samfur ba, har ma yana sauƙaƙe daidaita yanayin muhalli da sake amfani da su, wanda shine kyakkyawan misali na daidaita aiki da alhakin.
Na uku, Ƙirƙirar Fasaha: Juyin Juyi a Tsari da Kwarewa
A lokacin da masu amfani ke ƙara zaɓe game da “hankalin amfani”, haɓaka tsarin marufi yana shafar ƙimar sake siyan samfuran. Misali:
Zane na matashin iska: ƙara daidaiton aikace-aikacen kayan shafa da ɗaukar nauyi.
Shugaban famfo mai ƙididdigewa: daidaitaccen iko na adadin amfani, don haɓaka ingantaccen amfani.
Rufewar maganadisu: Yana haɓaka yanayin rufewa kuma yana haɓaka jigon ƙima.
"Mun ga karuwar buƙatu na marufi mai jagoranci mai fahimta, mafi kyawun yanayin mu'amala, mafi kyawun riƙe abokin ciniki.
- Jean-Marc Girard, CTO a Albéa Group
Kamar yadda kake gani, "ma'anar fasaha" na kunshin ba kawai ma'aunin masana'antu ba ne, amma har ma da ma'ana a matakin kwarewa.
Na huɗu, Keɓancewa da Ƙirƙirar Ƙarfafa Mai Sauƙi: Ƙarfafa Halin Samfura
Sabbin sabbin kayayyaki suna bin "de-homogenization", suna fatan nuna yanayin yanayinsu na musamman ta hanyar kayan tattarawa. A wannan gaba, ikon gyare-gyaren sassauƙa na masana'anta fakiti yana da mahimmanci.
Daga embossing tambari, canza launin gida, zuwa cakuda kayan kwalba da daidaitawa, haɓakar tsarin feshi na musamman, za'a iya kammala shi a cikin ƙananan batches, don alamar don gwada sabon jerin ruwa, ƙididdiga masu iyaka don samar da sarari. An kafa yanayin "marufi azaman abun ciki", kuma kunshin kanta mai ɗaukar hoto ne don ba da labari.
Na biyar, Digital Intelligence: Material Materials Suna Shiga "Masu Hannun Zamani".
Alamomin RFID, AR scanning, tawada mai canza launi mai sarrafa zafin jiki, lambar QR mai hana jabu ...... Ana amfani da waɗannan fasahohin “da alama masu nisa” a zahiri, suna barin marufi don ɗaukar ƙarin ayyuka:
Samar da gano samfur da rigakafin jabu
Haɗin kai tare da kafofin watsa labarun da ba da labari iri
Haɓaka hulɗar mai amfani da fasaha
"Marufi mai wayo ba kawai gimmick ba ne; mataki na gaba ne na haɗin gwiwar mabukaci."
- Dr. Lisa Gruber, Jagorar Ƙirƙirar Marufi a Beiersdorf
A nan gaba, kayan marufi na iya zama wani ɓangare na kadarorin dijital ta alama, haɗa abubuwan da suka shafi kan layi da na layi.
Ƙarshe: Ƙirƙirar Ƙirƙirar Marufi Yana Ƙayyade Iyakoki
Yin la'akari da duk yanayin kasuwa, yana da sauƙi a gane cewa kayan tattarawa ba wai kawai "harsashi" na samfurori masu kyau ba, amma har ma "gaba" na dabarun alama.
Daga kayan kwalliya zuwa ayyuka, daga kariyar muhalli zuwa ƙididdigewa, kowane nau'i na ƙirƙira wata dama ce don kafa alaƙa mai zurfi tsakanin samfuran da masu siye.
A cikin sabon zagaye na gasar kyau, wanda zai iya ɗaukar kunshin a matsayin nasara, gane samfurin "wanda ke kallon wannan ƙauna, wanda ke amfani da foda", wanda ke da damar da za a iya shiga cikin tunanin mai amfani.
Lokacin aikawa: Afrilu-11-2025
