Thekyau marufiabubuwan da ke faruwa na 2025 za su zama haɗin kai mai zurfi na fasaha, ra'ayoyi masu dorewa da buƙatun ƙwarewar mabukaci, mai zuwa shine cikakkiyar fahimta daga ƙira, kayan aiki, aiki zuwa hulɗar, haɗe tare da haɓakar masana'antu da tsinkayar fasahar fasaha:
1. Marufi mai ɗorewa: daga "taken muhalli" zuwa "ayyukan rufaffiyar madauki".
Juyin Halittu: Abubuwan da suka samo asali (misali naman kaza mycelium, algae tsantsa) da robobi masu takin zamani (misali PHA) za su maye gurbin robobi na gargajiya, kuma wasu nau'ikan na iya gabatar da marufi na “sifili-sharar gida”, kamar fim mai narkewa ko kwali mai iri (wanda za'a iya shuka shi don shuka tsire-tsire bayan amfani).
Samfurin Tattalin Arziƙi na Da'irar: Samfura suna ƙarfafa haɗin gwiwar mai amfani ta hanyar shirya shirye-shiryen sake yin amfani da marufi (misali, maki don kwalabe) ko tsarin sake cikawa (misali, marufi na Lush (babu kwalabe ko gwangwani) ra'ayi na iya yin kwafi da ƙarin samfura).
Bayyanar sawun carbon: Ana yiwa marufi da alamar “carbon tags”, kuma ana gano kayan zuwa tushen su ta hanyar fasahar blockchain. Misali, Shiseido ya yi ƙoƙarin yin amfani da AI don ƙididdige fitar da iskar carbon gabaɗayan yanayin rayuwar samfuran sa.
2. Sadarwar Hankali: Marufi ya zama "portal na dijital".
Shahararriyar fasahar NFC/AR: taɓa wayarka don tsalle zuwa gwajin kayan shafa mai kama-da-wane, bayanin sinadarai ko shawarwarin kula da fata (misali kwalban shamfu na "Water Saver" na L'Oréal tare da ginanniyar alamar NFC).
Na'urori masu auna firikwensin: saka idanu matsayin samfur (misali, tasirin kayan aiki mai aiki, rayuwar shiryayye bayan buɗewa), kamar Fresh's pH-sensitive mask packaging, wanda ke canza launi don nuna lokacin amfani.
Mu'amala ta Juyin Hali: Marufi tare da ginanniyar microchips waɗanda ke haifar da haske, sauti ko ƙamshi lokacin buɗewa, misali akwatin lipstick na Gucci an kira shi da “faɗaɗɗen alatu” ta masu amfani saboda buɗewar maganadisu da sautin rufewa.
3. Ƙira mafi ƙanƙanta + ultra-keɓancewa: polarization
Tsaftace Tsaftace Tsaftace Tsaftace Tsabtace Tsabtace: Matte kayan abu mai ƙarfi, babu bugu na lakabi (salon Laser maimakon), kamar kwalaben salon Aesop na apothecary, yana mai da hankali kan “kayan aikin farko”.
Aiwatar da AI: Ana amfani da bayanan mai amfani don samar da nau'ikan marufi na musamman, kamar alamar Jafananci POLA's AI bincike na rubutun fata don keɓance kwafin ainihin kwalban; Fasahar bugu na 3D tana ba da damar samar da sifofin marufi na keɓaɓɓen buƙatu, rage sharar ƙira.
Alamun al'adu na alkuki: Ƙarshen al'adu waɗanda Generation Z suka fi so (misali meta-cosmic aesthetics, cyberpunk) an haɗa su cikin ƙira.
4. Ƙirƙirar aiki: daga "kwantena" zuwa "kayan aikin kwarewa".
Zane-duk-in-daya: iyakoki na tushe tare da haɗe-haɗe goge (kamar Huda Beauty's “#FauxFilter” tushe), palette na ido tare da ginanniyar magnetic maye + hasken filler LED.
Tsafta da aminci ingantawa: injin famfo marufi (don hana hadawan abu da iskar shaka) + antimicrobial coatings (misali azurfa ionized kayan), "no-touch" kayayyaki (misali ruwan shafa fuska sarrafa ƙafa) na iya shiga high-karshen layi bayan annoba.
Haɓakawa don yanayin balaguro: kwalabe na silicone masu rugujewa (misali Cadence alamar capsules), tsarin rarraba capsule (misali L'Occitane's eco-friendly capsule maye gurbin) don ƙara sauƙaƙe nauyi.
5. Kunshin Ƙimar Ƙwararru: Haɓakar Tattalin Arziki na Waraka
Ƙirar ji mai yawa: kayan tactile (misali, sanyi, fata) tare da microcapsules masu kamshi (buɗe akwatin don sakin ƙamshi), misali, marufi na kyandir mai ƙamshi ya zama abin mai tarawa.
Fasahar al'amuran yanayi: Sake ƙirƙira kayan da aka jefar (misali, kwalabe masu laushi waɗanda aka yi daga robobin teku), ba da labarin yanayi ta hanyar ƙira, falsafar yanayin duniyar Patagonia na iya rinjayar masana'antar kyakkyawa.
Ƙimar haɗin kai mai iyaka da tattalin arziƙin mai tarawa: Haɗin kai tare da manyan IPs (misali Disney, masu fasahar NFT) don ƙaddamar da marufi masu tattarawa, “kwalban kudan zuma” na Guerlain na iya ɗaure shi da zane-zane na dijital, buɗe ƙwarewar haɗa gaskiya tare da gaskiya.
Kalubalen masana'antu da dama
Daidaita farashi: Farashin farko na kayan ɗorewa yana da yawa, kuma samfuran suna buƙatar shawo kan masu amfani ta hanyar samar da sikeli ko dabarun “eco-premium” (misali ƙimar 10% na Aveda akan kwalabe na filastik da aka sake yin fa'ida).
Ƙaddamar da ka'ida: "haraji na filastik" na EU da manufar "carbon dual-carbon" na kasar Sin suna tilastawa kamfanoni su canza, kuma 2025 na iya zama maƙasudin madaidaicin marufi na yanayi.
Matsaloli a cikin haɗin fasaha: farashin guntu marufi mai kaifin baki, al'amuran rayuwa har yanzu suna buƙatar karya ta hanyar, farawa (fasahar lantarki mai sauƙi na iya samar da mafita).
Takaita
A cikin 2025, marufi mai kyau ba kawai zai zama “coat” samfurin ba, har ma mai ɗaukar ƙima, ƙarfin fasaha da motsin zuciyar mai amfani. Babban ma'anar ya ta'allaka ne a cikin masu zuwa: dorewa azaman layin ƙasa, hankali azaman kayan aiki, keɓancewa da gogewa azaman ma'anar bambanci, kuma a ƙarshe gina alamar alama da ba za a iya maye gurbinsa ba a cikin gasa mai zafi na kasuwa.
Lokacin aikawa: Fabrairu-12-2025
