Tushen bayanai: Euromonitor, Mordor Intelligence, NPD Group, Mintel
Dangane da koma bayan kasuwar kayan kwalliya ta duniya wacce ke ci gaba da fadadawa a cikin adadin girma na shekara-shekara (CAGR) na 5.8%, marufi, a matsayin muhimmin abin hawa don bambance-bambancen iri, yana fuskantar babban canji mai dorewa da fasahar dijital. Dangane da bayanai daga kungiyoyi masu iko kamar Euromonitor da Mordor Intelligence, wannan labarin yana ba da zurfin bincike game da mahimman abubuwan da ke faruwa da damar girma a cikin kasuwar marufi daga 2023-2025.
Girman kasuwa: wuce alamar dala biliyan 40 nan da 2025
Girman kasuwar kayan kwalliyar kayan kwalliyar duniya ana tsammanin ya kai dala biliyan 34.2 a cikin 2023 kuma ya zarce dala biliyan 40 nan da 2025, yana hawa daga 4.8% zuwa 9.5% CAGR. Abubuwa masu zuwa ne ke haifar da wannan girma.
Farfado da kyawun amfani da cutar bayan annoba: Ana tsammanin buƙatun fakitin kula da fata za su yi girma da kashi 8.2% a cikin 2023, tare da kwalabe da aka yi ta iska / kwalbar injin da ke girma a cikin adadin 12.3%, zama mafi kyawun mafita don kariya mai aiki.
Manufofi da ka'idoji don haɓakawa: "Uwararrun Filastik da za a iya zubarwa" na EU yana buƙatar adadin robobin da aka sake sarrafa su kai kashi 30% a cikin 2025, yana jawo kasuwar marufin muhalli kai tsaye 18.9% CAGR.
Rage farashin fasaha: marufi mai wayo (kamar haɗakar guntu ta NFC), yana fitar da girman kasuwar sa a babban ƙimar 24.5% CAGR girma.
Girman nau'i: marufi na kulawar fata yana jagorantar, canjin kayan kwalliyar launi
1. Marufi kula da fata: gyaran aiki
Trend na ƙarami girma: gagarumin girma a cikin marufi da ke ƙasa da 50ml, ƙira mai nauyi don saduwa da buƙatun tafiya da yanayin gwaji.
Kariya mai aiki: gilashin shinge na ultraviolet, kwalabe na injin da sauran kayan marufi masu tsayi suna buƙatar haɓaka fiye da sau 3 kayan marufi na gargajiya, daidai da abubuwan abubuwan zaɓin mabukaci.
2. Marufi na kayan shafa: kayan aiki da daidaito
Adadin haɓakar bututun lipstick yana raguwa: CAGR na 2023-2025 shine kawai 3.8%, kuma ƙirar gargajiya tana fuskantar ƙalubalen ƙira.
Foda kafuwar famfo shugaban baya: madaidaicin buƙatun buƙatun yana tura haɓakar marufi na famfo da kashi 7.5%, kuma 56% na sabbin samfuran sun haɗa sashin ƙwayar foda na ƙwayoyin cuta.
3. Marufi kula da gashi: kare muhalli da kuma dacewa a lokaci guda
Zane mai iya cikawa: kwalabe na shamfu tare da ƙirar ƙira sun girma da kashi 15%, daidai da fifikon muhalli na Gen Z.
Tura-zuwa-cika maimakon hular dunƙule: Marufi na kwandishan yana canzawa zuwa tura-zuwa-cika, tare da fa'idodi masu mahimmanci na anti-oxidation da aiki na hannu ɗaya.
Kasuwannin Yanki: Jagoran Asiya-Pacific, Manufar Turai
1. Asiya-Pacific: kafofin watsa labarun ya haifar da haɓaka
China/Indiya: Marufi na kayan shafa ya karu da kashi 9.8% kowace shekara, tare da tallan tallace-tallacen kafofin watsa labarun (misali gajerun bidiyoyi + KOL ciyawar ciyawa) ta zama babban ƙarfin motsa jiki.
Haɗari: Ƙimar farashin albarkatun ƙasa (PET sama da 35%) na iya matse ribar riba.
2. Turai: manufofin rarraba rarraba
Jamus/Faransa: haɓakar marufi mai lalacewa na 27%, tallafin manufofin + ragi mai rarraba don haɓaka shigar kasuwa.
Gargadi na haɗari: kuɗin fito na carbon yana ƙara ƙimar yarda, SMEs suna fuskantar matsin lamba.
3. Arewacin Amurka: ƙimar ƙima yana da mahimmanci
Kasuwar Amurka: marufi na musamman (harafi/launi) yana ba da gudummawar 38% sararin sararin samaniya, manyan samfuran ƙira don haɓaka shimfidar wuri.
Hatsari: tsadar kayan aiki masu yawa, ƙira mara nauyi shine mabuɗin.
Abubuwan da ke gaba: Kariyar muhalli da hankali suna tafiya tare
Sikelin kayan da ke da alaƙa da muhalli
Adadin amfani da kayan PCR ya tashi daga 22% a cikin 2023 zuwa 37% a cikin 2025, kuma farashin kayan aikin bioplastics na algae ya ragu da kashi 40%.
67% na Gen Z yana shirye ya biya ƙarin ƙimar 10% don fakitin abokantaka, samfuran suna buƙatar ƙarfafa labarun dorewa.
Shaharar Fakitin Smart
NFC guntu-haɗe-haɗe marufi na goyan bayan anti-jabu da ganowa, rage iri karya da 41%.
AR kama-da-wane gwajin fakitin kayan shafa yana haɓaka ƙimar juzu'i da 23%, zama daidaitattun tashoshi na e-commerce.
A cikin 2023-2025, masana'antar shirya kayan kwalliya za ta samar da damar haɓaka tsarin da ke haifar da kariyar muhalli da hankali. Alamu suna buƙatar bin ka'idoji da yanayin amfani, kuma su kwace babban kasuwa ta hanyar sabbin fasahohi da ƙira daban-daban.
Game daTOPFEELPACK
A matsayin jagoran ƙididdigewa a cikin masana'antar kayan kwalliyar kwalliya, TOPFEELPACK ya ƙware wajen samar da babban ƙarshen, mafita mai dorewa ga abokan cinikinmu. Babban samfuranmu sun haɗa da kwalabe marasa iska, kwalabe mai kirim, kwalabe na PCR, da kwalabe na dropper, waɗanda ke cika bukatun kariya mai aiki da ƙa'idodin muhalli. Tare da shekaru 14 na ƙwarewar masana'antu da fasaha na fasaha, TOPFEELPACK ya yi aiki fiye da 200 manyan nau'ikan kula da fata a duniya, yana taimaka musu don haɓaka darajar samfurin da kasuwa gasa.Tuntube muyau don keɓantattun hanyoyin tattara kayayyaki don cin gajiyar damar haɓaka kasuwa daga 2023-2025!
Lokacin aikawa: Fabrairu-28-2025
