Munguva ino ye "value economy" uye "experience economy", ma brands anofanirwa kubuda kubva mukuwanda kwezvigadzirwa zvinokwikwidza, formula uye kushambadzira hazvina kukwana, zvekurongedza zvinhu (packaging) zviri kuita chinhu chakakosha chekubudirira kwemhando dzerunako. Haisisiri "mudziyo" chete, asiwo bhiriji pakati peiyo brand's aesthetics, uzivi uye manzwiro evashandisi.
Saka, iyo innovation yezvizoro zvekurongedza zvinhu, izvo zviyero zvinogona kunyatso batsira mabhureki kuwana mutsauko?
Maonatopfeelpack's inotevera blog kupinda kune rumwe ruzivo!
Kutanga, Aesthetic Innovation: Kukosha Kwechiso Ndiko "Kukwikwidza Kwekutanga".
Iyo yekuona dhizaini yekurongedza ndiyo yekutanga nguva yekubatana pakati pevatengi uye zvigadzirwa, kunyanya mune yerunako yekukurukurirana nzvimbo inodzorwa nesocial media, ingave kana kwete iyo yekurongedza "yakabuda mufirimu" inosarudza kana vashandisi varikuda kugovera kana kwete, kana kuumba yechipiri kuratidzwa.
"Munyika inotungamirirwa nekutengeserana kwevanhu, kutarisa uye kunzwa kwechigadzirwa kunogona kuita kana kuputsa simba rayo rehutachiona." akadaro Michelle Lee, aimbova Mupepeti-mukuru.
- Michelle Lee, aimbova Editor-in-Chief of Allure
Iko kusanganiswa kwehunyanzvi kwetsika yepop, maitiro ezvekuyevedza uye zvinhu zviri kuita kodhi yekubudirira kune akati wandei ari kubuda mabhureki. Semuyenzaniso: läpinäkyvä acrylic akasanganiswa esimbi kupenya kugadzira pfungwa remangwana, oriental zvinhu uye minimalist chimiro kuvaka netsika makakatanwa ...... pasuru zvinhu vari kuva externalized kutaura kwechiratidzo DNA.
Chechipiri, Environmental Dimension: Sustainability Kukwikwidzana, Kwete Mutoro.
Nekushandiswa kweGeneration Z neGeneration Alpha, pfungwa yekushandiswa kwegirinhi yakadzika midzi mumoyo yevanhu. Zvishandiso zvinodzokororwa, bio-based plastics, uye single material dhizaini ...... harisi basa rekuchengetedza kwezvakatipoteredza chete, asiwo chikamu chekukosha kwechiratidzo.
"Packaging ndiyo inonyanya kuoneka chiratidzo chekuzvipira kwechigadzirwa. Ndiko uko vatengi vanoona uye vanobata chivimbiso chako. Ndiko uko vatengi vanoona uye vanobata chivimbiso chako."
- Dr. Sarah Needham, Sustainable Packaging Consultant, UK
Semuenzaniso, musanganiswa we "Airless vacuum bhodhoro + recycled PP zvinhu" haingovimbisi chiitiko chechigadzirwa, asi zvakare inogonesa kurongedza uye kudzoreredza zvine hushamwari, unova muenzaniso wakanaka wekuenzanisa basa uye mutoro.
Chechitatu, Tekinoroji Innovation: Shanduko yeChimiro uye Zvakaitika
Panguva iyo vatengi vari kuramba vachiwedzera kusarudza nezve "pfungwa yekushandisa", kukwidziridza chimiro chekurongedza kuri kukanganisa chiyero chekutengazve zvigadzirwa. Semuyenzaniso:
Mhepo cushion dhizaini: wedzera kuenzana kwekushongedza kwekushandisa uye kutakura.
Quantitative pombi musoro: kunyatso kudzora huwandu hwekushandisa, kuwedzera kugona kwekushandisa.
Kuvharwa kwemagineti: Inosimudzira mameseji ekuvharika uye inovandudza iyo yekutanga kunzwa.
"Takaona kuwedzera kuri kuda kwekurongedza, kunotungamirwa nemaoko.Kunyanya kushamwaridzana, kunowedzerawo kuchengetedza vatengi.Taona kudiwa kuri kuwedzera kwechinyakare, chinotungamirwa negesture package.
- Jean-Marc Girard, CTO kuAlbéa Group
Sezvauri kuona, iyo "tekinoroji pfungwa" yepakeji haisi chete indasitiri paramende, asiwo yekuwedzera poindi padanho rechiitiko.
Yechina, Kugadzirisa uye Diki-Roti Inoshanduka Kugadzira: Kugonesa Chimiro Hunhu
Zvizhinji zvemhando nyowani dzinotevera "de-homogenization", vachitarisira kuratidza humiro hwavo hwakasiyana kuburikidza nekurongedza zvinhu. Panguva ino, kugona kuchinjika kwemugadziri wepakeji kwakakosha.
Kubva pakumisikidza logo, kupora kwenzvimbo, kusvika kumabhodhoro kusanganiswa uye mechi, kusimudzira kwakakosha kupfapfaidza maitiro, kunogona kupedzwa mumabheji madiki, kuti mhando yekuyedza mvura nyowani dzakateerana, mashoma mamodheru kuti ape nzvimbo. Maitiro e "kurongedza sezvirimo" akaumbwa, uye iyo pasuru pachayo inotakura yekutaura nyaya.
Chechishanu, Digital Intelligence: Packaging Materials Vari Kupinda mu "intelligent Era".
RFID tags, AR scanning, tembiricha-inodzorwa-inochinja ruvara-inochinja ingi, anti-yekunyepedzera QR kodhi ...... Aya matekinoroji "anoratidzika kunge ari kure" ari kunyatso shandiswa, achibvumira kurongedza kutora mamwe maitiro:
Kupa chigadzirwa traceability uye anti-yekunyepedzera
Kubatana nesocial media uye brand storytelling
Kuvandudza kudyidzana kwevashandisi uye tekinoroji
"Smart packaging haingori gimmick; idanho rinotevera rekuita kwevatengi."
- Dr. Lisa Gruber, Packaging Innovation Lead kuBeiersdorf
Mune ramangwana, zvekurongedza zvinogona kuve chikamu chemhando yemidziyo yedhijitari, inobatanidza zviitiko zvepamhepo uye zvisiri pamhepo.
Mhedziso: Packaging Innovation Inotema Brand Boundaries
Tichitarisa kumashure pamusika wese maitiro, zviri nyore kuona kuti kurongedza zvinhu hazvisi chete "shell" yezvigadzirwa zverunako, asiwo "kumberi" kwechiratidzo chemhando.
Kubva kune aesthetics kusvika kune mashandiro, kubva pakuchengetedzwa kwezvakatipoteredza kusvika kudhijitari, mativi ese ehunyanzvi mukana wekumisikidza hukama hwakadzama pakati pemhando nevatengi.
Muchikamu chitsva chemakwikwi erunako, ndiani anogona kutora pasuru senge pundutso, ziva chigadzirwa "chinotaridzika icho rudo, chinoshandisa iyo hupfu", uyo ane mikana yakawanda yekupinda mupfungwa dzemushandisi.
Nguva yekutumira: Kubvumbi-11-2025
