Ukuphishekela ubuhle bekulokhu kuyingxenye yemvelo yomuntu kusukela ezikhathini zasendulo. Namuhla, abantu beminyaka yokuzalwa kanye nesizukulwane Z bahamba ngegagasi "lomnotho wobuhle" eShayina nangale kwalokho. Ukusebenzisa izimonyo kubonakala kuyingxenye ebalulekile yokuphila kwansuku zonke. Ngisho nezifihla-buso azikwazi ukuvimba ukuphishekela kwabantu ubuhle: izifihla-buso ziqhubekisele phambili ukuthengiswa kwezimonyo zamehlo kanye nemikhiqizo yokunakekelwa kwesikhumba; ukuthengiswa kwezindebe zomlomo enkathini yangemva kobhubhane kubone ukwanda okumangalisayo. Abantu abaningi babona ithuba embonini yobuhle futhi bafuna ingxenye yephayi. Kodwa iningi labo alazi kahle ukuthi lingaqala kanjani ibhizinisi lezimonyo. Lesi sihloko sizokwabelana ngamathiphu okuqala inkampani yezimonyo.
Izinyathelo ezimbalwa zokuqala kahle
1. Qonda izidingo zemakethe kanye nezitayela
Lesi yisinyathelo sokuqala sokuqala ibhizinisi. Ubuciko baseShayina bezindinganiso zempi "ukuzazi wena kanye nesitha esisodwa". Lokhu kusho ukuthi kuyadingeka ukuqonda izidingo zemakethe kanye nezitayela. Ukuze wenze lokhu, ungenza ucwaningo oluthile lwewebhusayithi, uye emibukisweni yobuhle kanye nemicimbi ekhaya nakwamanye amazwe, futhi ushintshane ngemibono nabantu abangaphakathi embonini njengochwepheshe noma abeluleki.
2. Thola imakethe eyingqayizivele
Osomabhizinisi abaningi bangakhetha ukusebenza emakethe eyingqayizivele. Abanye balaba bangabhekisa ngqo kubathengi abanesikhumba esibucayi futhi babanikeze imikhiqizo eyenziwe ngezithako zemvelo. Abanye babo banganikeza imikhiqizo yezindebe noma yamehlo. Abanye babo bangasebenza endaweni yokupakisha noma yemishini yobuhle. Kunoma ikuphi, kuzodingeka wenze ucwaningo olwengeziwe lwemakethe ukuze uthole indawo yakho entsha kanye nomkhiqizo oyinhloko.
3. Yakha uhlelo lwebhizinisi
Ukuqala ibhizinisi akulula, futhi izinkampani eziningi ezintsha ziyahluleka. Ukuntuleka kohlelo oluphelele nolunemininingwane yikona okubangela lokhu. Ukuze uthuthukise uhlelo lwebhizinisi, udinga ukuhlonza okungenani okulandelayo:
Umsebenzi kanye Nenhloso
Abathengi abaqondiwe
Isabelomali
ukuhlaziywa komncintisani
Isu lokumaketha
4. Thuthukisa umkhiqizo wakho
Uma ufuna imikhiqizo nezinsizakalo zakho zihlabe umxhwele abathengi, udinga uphawu oluqinile. Dala uphawu oluyingqayizivele noluhle olubonisa isithombe sophawu lwakho ukuze ludonse ukunaka kwabantu.
5. Khetha umhlinzeki
Uma ufuna abahlinzeki, udinga ukucabangela:
intengo
ikhwalithi yomkhiqizo nesevisi
ukuthunyelwa
ulwazi lochwepheshe
Vele, unezinketho eziningi: abakhiqizi, izinkampani zokuhweba, ama-ejenti, njll. Bonke banamandla nobuthakathaka babo. Kodwa njengochwepheshe abanolwazi, siphakamisa ukuthi umenzi wekhwalithi ephezulu angaba yindlela engcono kakhulu. Banokulawula ikhwalithi okuqinile ngakho akudingeki ukhathazeke ngekhwalithi. Ukusebenza ngqo nefektri kuzogwema izindleko zokukhokhela umuntu ophakathi. Ngokuvamile banezinhlelo zokuthutha ezivuthiwe. Akukhona lokho kuphela, ubuchwepheshe babo bunganikeza nezinsizakalo ze-OEM kanye ne-ODM.
Uma ukhetha umhlinzeki, ezinye iziteshi zingaba usizo:
Yiya emcimbini noma embukisweni wobuhle
isincomo somngane
Izinjini zokusesha eziku-inthanethi ezifana ne-Google
Amanye amapulatifomu aku-inthanethi njenge-Alibaba, Kwenziwe eShayina, Imithombo Yomhlaba Wonke noma i-Beauty Sourcing
Kodwa-ke, akulula ukukhetha abanye abahlinzeki bekhwalithi phakathi kwabantu abaningi basekhaya nabakwamanye amazwe.
6. Khomba iziteshi zokumaketha nezokusabalalisa
Njengomuntu osafufusa, ungathengisa imikhiqizo yakho ngeziteshi eziningi, okuhlanganisa amapulatifomu aku-inthanethi (amapulatifomu e-B2B, e-B2C noma ezinkundleni zokuxhumana), isitolo sakho esingaxhunyiwe ku-inthanethi, i-salon yendawo, i-spa noma i-boutique. Noma ungathola ama-ejenti athile emibukisweni yobuhle.
Isikhathi sokuthunyelwe: Julayi-27-2022
