Ngā Tirohanga Auaha mō te Tiaki Kiri 2022
E ai ki te pukapuka a Ipsos "Insights into New Trends in Skin Care Products in 2022", "He mea nui te takai o ngā hua tiaki kiri hei whakatau i te hoko a te hunga rangatahi i ngā hua. I roto i te rangahau, e 68% o te hunga rangatahi e tino āwangawanga ana mō te āhua o te hoahoa takai hua tiaki kiri, e 72% o ngā kaihoko rangatahi e kī ana ko ngā auahatanga i roto i te hoahoa takai tiaki kiri ka nui ake tō rātou hiahia ki te hoko i te hua."
I te wā kāore anō ngā kaihoko kia mōhio ki tētahi waitohu me tētahi hua tiaki kiri, ko te takai o ngā hua tiaki kiri te mea tuatahi e kukume ana i ngā kaihoko. He wā tēnei e toa ai te āhua, ā, kua nui te kaha kua pau i ngā waitohu hua tiaki kiri maha ki te waihanga i ō rātou ake āhua ahurei.
I taua wā anō, kia kukume mai ai ngā kaihoko, i ngā tau tata nei, kua nui haere te kaha o ngā kaihokohoko ki te tākai whakapaipai, ā, kua puta ake ngā momo tākai hou me ngā tākai ataahua. Ko te tākai o waho me te hoahoa pounamu pai rawa atu ngā mea e rongonui ai ngā hua. Inaa, ko te mahi a te tākai whakapaipai ehara i te mea ko te kukume mai i ngā kaihoko anake, engari ko te whakarato hoki i ngā wāhi rokiroki me ngā mahi tiaki nui mō te tinana rauemi.
He mea nui anō hoki te hiranga o te takai mō ngā mea whakapaipai o nāianei. Ina tirohia ngā hua katoa e hokona ana i ngā hongere ipurangi, ko ētahi hua he mea hanga ki te ira tāne, ko ētahi he mea hanga ki ngā wāhine, ki ngā tāne rānei, engari e whai ake nei: 1. He tino whakataetae i te mākete; 2. He tino aro ki ngā hiahia o ngā kaihoko; 3. He nui ngā momo auaha me ngā momo auaha, e whakaata pai ana i te whai a te tangata i te māramatanga ki te ataahua.
Ka taea te kī he whakaaturanga huatau ngā mea whakapaipai, he momo wairua, ki te whakatauritea ki ētahi atu hua, e aro ana ki te whakaata i te āhua, te reka me te tuakiri, he tata atu ki te toi, he toi āhuahanga, kāore he whakairoiro āhua, he mea hou. Ko te kai wairua e whaia ana e ngā kaihoko.
Nō reira, me aro nui ki te hoahoa o ngā takai whakapaipai, inā koa mō ngā hua ataahua. Mō ngā tamariki, me atawhai, me ma. Mō ngā kaumātua, me whakaata i te huatau, te tapu me te mea ngaro. Mō ngā tāne, me atawhai, me whakapaipai hoki, me te whakaata i te kaha o te pikitia me te pānga o te waitohu.
Ko te kaupapa matua o ngā taputapu horoi he utu tika, he hauora hoki. Kāore he paparanga kaihoko mārama (haunga ngā wā motuhake), ā, ko te whiriwhiri tae he māmā noa iho, he kotahi, he ma hoki. I tēnei wā, kei reira anō hoki he hua horoi e pai ana ki te taiao, ā, ko te nuinga o te wā ka whakamahia e tōna hoahoa he tuhinga poto hei wāhanga hoahoa o te pikitia.
Engari i te wa ano, kāore e taea te wareware i te whakamahinga o ngā rauemi o ngā takai whakapaipai, me āta whiriwhiri me te whakataurite. Ko te tukanga whakaputa he mea tino ataahua. I roto i ēnei, he maha ngā wā ka takaihia ngā hua o te waitohu i roto i ngā raupapa, ka takaihia rānei me ngā hua rite.
Ko te tikanga, me rongoa te ipu mō te wā roa i muri i te hokohoko a te kaihoko tae noa ki te paunga o te whakapiri, te wai rānei i roto. Nō reira, i roto i te hoahoa, me whai whakaaro ki te kounga o te ipu whakapaipai me te takai o waho, me te whai kia tū motuhake, kia motuhake hoki. He āhua motuhake tōna.
Ka taea te kī he rerekē tonu te āhua o ngā ipu whakapaipai, engari ahakoa te āhua, he āhua taketake tonu, ā, he rerekē ngā āhuatanga me ngā tuakiri o ia āhua:
Mā ngā poraka, ka hoatu e ngā poraka he wairua rangatira, he wairua māmā hoki ki te tangata, ā, he āhua taumaha hoki. Nō reira, he pai ake mō te tākai i ngā mea whakapaipai a ngā tāne.
He porowhita, he porowhita, he hihiri, he pūngao hoki. Nō reira, he pai ake mō te hoahoa ipu whakapaipai mō te hunga rangatahi.
He āhua pumau, he āhua tika, he āhua huatau, he āhua rangatira hoki ngā koeko, ngā rango, me ngā rango. Nō reira, he pai ake mō te hoahoa i ngā ipu whakapaipai e whakamahia ana e ngā kaihoko o te hunga pakeke me te hunga ahurea.
Tinana koiora, ka whai te tinana koiora i ngā āhua koiora tūturu pērā i ngā tipu, ngā kararehe, ngā pepeke, me ngā kiripuaki. I roto i te hapori o ēnei rā, kei te whai te tangata i te tiaki taiao matomato me te ngākau nui ki te taiao: Nō reira, he maha ngā hoahoa tākai ipu whakapaipai me ngā āhua koiora kua puta mai.
Ko ngā āhua whakarāpopoto, ko ngā āhua whakarāpopoto he āhua koretake, he āhua koretake, he tae kare ā-roto aroha, pohewa hoki. Nō reira, he pai ake mō te hoahoa ipu whakapaipai kaihoko he tuwhera ake te hinengaro.
Wā tuku: 19 Paenga-whāwhā 2022
