Izinto zokuthambisa zazipakishwe kuqala kwizikhongozeli ezinokuzaliswa, kodwa ukufika kweplastiki kuthetha ukuba ukupakishwa kobuhle obulahlwayo kuye kwaba ngumgangatho. Ukuyila ukupakishwa kwanamhlanje okuzaliswayo akukho lula, njengoko iimveliso zobuhle zintsonkothile kwaye zifuna ukukhuselwa kwi-oxidation kunye nokuqhekeka, kunye nokucoceka.
Ukupakishwa kobuhle obunokuphinda kuzaliseke kufuneka kube lula kumsebenzisi kwaye kube lula ukuphinda kugcwalise, kubandakanywa nabantu abanokuhamba okulinganiselweyo. Kwakhona zifuna indawo yokuleyibheli, njengoko iimfuno ze-FDA zifuna izithako kunye nolunye ulwazi lwemveliso ukuba luboniswe ukongeza kwigama le-brand.
Idatha yophando ye-Nielsen ngexesha lobhubhane ibonise ukwanda kwe-431% kukhangelo lwabathengi "kwi-perfume ephinda isetyenziswe", kodwa i-arhente yabonisa ukuba akukho lula ukucenga abathengi ukuba bayilahle ngokupheleleyo imikhwa yabo yakudala, okanye ukucenga brand ukuba bamkele iindlela zokupakisha imveliso entsonkothileyo.
Ukutshintsha inkcubeko yabathengi bekusoloko kuthatha ixesha kunye nemali, kwaye uninzi lweempawu zobuhle kwihlabathi jikelele ezizinikele kuphuhliso oluzinzileyo zisasilela ngasemva. Oku kuvula ucango lwe-nimble, ngokuthe ngqo-kumthengi brand ukubhenela kubathengi be-Eco-conscious Gen Z ngoyilo oluzinzileyo.
Kwezinye iibrendi, ukuzaliswa kwakhona kuthetha ukuba abathengi kufuneka bathathe iibhotile esele zisetyenzisiwe bazise kubathengisi okanye kwizitishi zokuphinda zizaliswe. Abangaphakathi kwishishini baphinde babonisa ukuba ukuba abantu bafuna ukwenza ukhetho oluzinzileyo, ukuthengwa kwesibini kwexabiso elifanayo leemveliso akufanele kubize kakhulu kuneyangaphambili, kwaye iindlela zokuzalisa kwakhona kufuneka kube lula ukuzifumana ukuze kuqinisekiswe imiqobo ephantsi yokuzinza. Abathengi bafuna ukuthenga ngokuzinzileyo, kodwa uncedo kunye nexabiso zibalulekile.
Nangona kunjalo, nokuba yeyiphi na indlela yokuphinda isetyenziswe, isayikholoji yesilingo somthengi sisithintelo esikhulu ekukhuthazeni ukupakishwa okuphinda kuzaliseke. Kukho iintlobo ngeentlobo zeemveliso zokuthambisa kwaye ezintsha ziqaliswa rhoqo. Kuhlala kukho izithako ezitsha ezitsala umdla kwaye zize emehlweni oluntu, zikhuthaza abathengi ukuba bazame iibrendi ezintsha kunye neemveliso.
Iimveliso kufuneka ziqhelane nendlela entsha yokuziphatha yabathengi xa kuziwa ekusebenziseni ubuhle. Abathengi banamhlanje banolindelo oluphezulu kakhulu malunga nokulula, ukwenziwa komntu kunye nokuzinza. Ukwaziswa kwamaza amatsha eemveliso eziyilwe ngokuzaliswa kwakhona engqondweni akukwazi nje ukuthintela inkunkuma yokupakisha ngokugqithisileyo, kodwa nokudala amathuba amatsha ezisombululo ezizezakho neziqukayo.
Ixesha lokuposa: Jul-26-2023
