Kev ntim khoom yog ib txoj hauv kev sib txuas lus ncaj qha nrog cov neeg siv khoom, thiab kev tsim kho kom pom lossis kho dua tshiab ntawm hom yuav raug cuam tshuam ncaj qha rau hauv ntim. Thiab kev sib koom ua lag luam hla ciam teb yog cov cuab yeej lag luam feem ntau siv los ua cov khoom lag luam thiab cov npe. Muaj ntau yam kev npaj txhij txog kev sib koom ua lag luam, tsis tsuas yog tuaj yeem siv lub tswv yim ntim khoom rau cov khoom lag luam thawj zaug los tsim cov khoom lag luam zoo tshaj plaws "nplooj ntawv tshaj tawm", tab sis kuj tuaj yeem siv los nkag mus rau hauv lub voj voog ntawm cov tub ntxhais hluas cov neeg siv khoom, txij li thaum pib ntawm lub ntim kom cov neeg siv tuaj yeem pom cov khoom lag luam bold innovation thiab kev loj hlob, thiab tom qab ntawd stabilize lub lag luam.
Tsis ntev los no, kev sib koom ua lag luam hla ciam teb tau dhau los ua kub kub, txhua lub lag luam loj sim hla kev sib koom ua lag luam, tab sis kuj tau tshwm sim ntau ntawm peb qhov kev npaj txhij txog ua ke. Nws tuaj yeem hais tias lub hom phiaj rau kev sib koom ua lag luam hla ciam teb zoo li yog qhov xav tau me ntsis. Cov hom lag luam tau sim ua kom muaj kev xav tsis zoo ntawm cov khoom lag luam hauv lub siab ntawm cov tub ntxhais hluas nyob rau hauv ntau qhov chaw, txhawm rau nyiam cov neeg siv khoom ntawm cov tub ntxhais hluas, cov khoom lag luam hauv kev lag luam hla ciam teb txuas ntxiv ua siab tawv tsim kho ntau yam kev sib tw hla ciam teb nrog ntau qhov muag qhib qhov muag, tab sis kuj cia rau feem coob ntawm cov neeg siv khoom kom pom cov versatility ntawm cov khoom lag luam ntau dua nyob rau hauv cov khoom lag luam tshiab.
Barbie tau raug hluav taws tsis ntev los no, hnub no cia peb saib cov Barbie cov khoom hla ciam teb sib koom ua lag luam nws!
Colorpop & Barbie
Colorpop thiab Malibu Barbie co-branding kev koom tes. Tsim Barbie hmoov ntim, Barbie lipstick, Barbie eyeshadow, Barbie highlights, Barbie daim iav ...... cia koj npau suav rov qab mus rau thaum yau Barbie games.
Colorkey & Barbie
Colorkey kuj tau tshaj tawm cov khoom tshiab nrog Barbie co-branding, Barbie Sweetheart Mini Di ncauj Glaze Teeb, Barbie Sweetheart Eyeshadow Palette, los tsim ib qho kev npau suav ib yam khoom ntawm tus ntxhais huab tais ntxim hlub.
Banila Co & Barbie
Banila Co thiab Barbie co-branded lub community launch ntawm co-branded qauv ntawm pleev Remover cream, cleansing cream thiab txwv peripheral, ntxim hlub thiab ntxim hlub ntim, ib txwm exudes lub siab ntawm girlishness, heev txaus nyiam rau cov neeg siv khoom.
Lub hom tau xaiv los ua ke nrog lub ntiaj teb pleev, tab sis kuj coj mus rau hauv tus account tam sim no ntawm kev zoo nkauj tiam sis. Ntawm qhov tod tes, nws muaj peev xwm intuitively nthuav qhia lub ntsiab lus ntim, tsis tas yuav poob tus nqi ntawm tus tsim, tab sis kuj rau lub hom phiaj los yeej ib qho ntawm cov neeg siv khoom hotspot. Txawm li cas los xij, txawm hais tias kev sib koom ua lag luam yog qhov nthuav, yog tias nrhiav kev tshiab thiab tsis quav ntsej cov ntsiab lus ntawm cov khoom lag luam, tab sis yooj yim muab lub laub ua ntej tus nees. Yog li ntawd, thaum xaiv ib tug co-branding tog, lub hom yuav tsum xub nrhiav nws tus kheej cov yam ntxwv ntawm cov khoom, thiaj li hais tias tus crossover yog tsim nyog rau cov neeg siv khoom.
Cov khoom pleev xim no zoo sib xyaw ua ke ntawm Barbie nws tus kheej muaj cov pioneer kos duab, tus cwj pwm zoo thiab cov neeg siv khoom zoo nkauj niaj hnub, ntim tuaj yeem sib koom ua ke, muab cov neeg siv khoom muaj kev paub tshiab.
Tab sis nrog cov khoom ua si IP zaj duab xis thiab TV, Barbie tus txhais lus ntawm "kev zoo nkauj" thiab txawm nyob rau hauv ib tug neeg coob ntawm kev sib tw kev lag luam kom tau txais kev cuam tshuam, cov neeg tuaj saib, kom ntau tus neeg nyob rau hauv lub Barbie IP ntug kom tau lub siab lub ntsws resonance, sau lub siab lub ntsws tus nqi, nws yog tsim nyog tshawb nrhiav. Kev sib koom ua lag luam yog lub ntsiab lus tas mus li yog tias peb xav kom tau txais kev hloov pauv kev muag khoom zoo, tsim thiab tswj cov neeg siv kev paub txog tus kheej thiab kev ua siab zoo rau lub hom, thiab ua kom tiav qhov kev pom zoo ntawm pej xeem cov txiaj ntsig zoo hauv lub npe "co-branding". Kev txhim kho ntim yog tsim nyog, tab sis yuav ua li cas hloov kho yog qhov yuav tsum tau ua tib zoo xav.
Post lub sij hawm: Aug-04-2023
