Buku Lathunthu la Mapangano a Zodzoladzola a Mitundu Yokongola

Bukuli limafotokoza bwino za kukhazikitsidwa kapena kukulitsa kampani yokongola ndi chinthu chosangalatsa — koma zisankho zoyika zinthu m'mabokosi zimatha kupanga kapena kuwononga malonda anu asanafike m'manja mwa kasitomala.

Ngati ndinu mwini wa kampani kapena woyang'anira kampani yopezera zinthu zomwe mukufuna kupeza kuchokera kwa anthu ena omwe mumapanga zinthu zanu zopaka,ma phukusi a mgwirizano wa zodzoladzolamwina zili kale pa radar yanu. Komabe ogula ambiri amalowa mu zokambirana zosakonzekera bwino, amalipira mopitirira muyeso ma MOQ omwe sakufuna, kapena amalandira zinthu zomalizidwa zomwe sizikugwirizana ndi zofunikira zawo zopangira. Mudzaphunzira zomwe ma pangano amaphatikiza, momwe mungayang'anire ogulitsa ma cosmetic packaging, zida ziti zomwe zikugwirizana ndi zinthu ziti, ndi zolakwika zomwe makampani ambiri amachita - kuti mutha kuyenda mwachangu komanso mwanzeru.

Kodi Kupaka Pangano la Zodzoladzola N'chiyani?

Mapangano a zodzoladzolandi ntchito ya B2B komwe wopanga wina amagwira ntchito yodzaza, kusonkhanitsa, kulemba zilembo, ndi/kapena kuyika koyamba kwa zinthu zodzikongoletsera m'malo mwa kampani. Ogulitsa ena amapereka ntchito yonse yopanga zodzikongoletsera - kuyambira kupanga fomula mpaka zida zomalizidwa, zokonzeka kusungidwa - pomwe ena amangoyang'ana kwambiri pakuyika ndi kudzaza.

Mwachidule: muli ndi kampani ndi fomula yake; wopanga mapangano ndiye amene amapanga zinthu zenizeni.

Momwe Mapangano Amasiyanirana ndi Private Label

Ogula ambiri amasokoneza mitundu iwiriyi. Nayi kusiyana kwakukulu:

Ngati mukupereka fomula yanuyanu pamsika, kulongedza mapangano ndiyo njira yoyenera. Ngati mukufuna kufika pamsika mwachangu ndi chinthu chopangidwa kale, chizindikiro chachinsinsi chingagwire ntchito bwino - makamaka poyamba.

Mitundu ya Ntchito Zopangira Zodzoladzola

Si ogulitsa onse omwe amapereka zinthu zofanana. Mukayesawogulitsa ma CD okongoletsa, fotokozani bwino lomwe mautumiki omwe akuphatikizidwa.

Kupaka ndi Kudzaza Koyamba

Izi zimaphimba chidebe chenicheni chomwe ogula amagwiritsa ntchito — mabotolo, mitsuko, machubu, timitengo, ndi zinthu zina. Wogulitsa amadzaza fomula yanu mu mtundu womwe mwasankha wopaka.

Kupaka ndi Kusonkhanitsa Kwachiwiri

Mabokosi, zoyikamo zinthu, zokulunga zofupikitsa, ma seti a mphatso, zosonkhanitsira. Apa ndi pomwe kuwonetsa zinthu m'masitolo kumachitika.

Kupanga Zodzikongoletsera Zonse

Ogulitsa ena amagwira ntchito yonse yogulitsa: kupanga fomula, kuyesa kukhazikika, kuwunika malamulo, kupeza ma phukusi, kudzaza, kulemba zilembo, ndi kutumiza zikalata kunja. Izi ndi zabwino kwambiri kwa makampani opanda R&D kapena magulu opanga mkati.

Kutembenuka ndi Kulipira

• KutembenukiraWogulitsayo amapeza zinthu zonse zofunika ndipo amapereka zinthu zomalizidwa.
• KulipiraMumatipatsa zinthu zanu (monga mabotolo okongoletsedwa kale); wogulitsa amadzaza ndi kusonkhanitsa.

Kudziwa mtundu womwe mukufuna musanalankhule ndi ogulitsa kudzakupulumutsani milungu ingapo yoti mubwererenso.

Kuyerekeza Zinthu Zopangira Ma Paketi: Chomwe Chimagwira Ntchito Pa Zomwe Zimagwira Ntchito

Kusankha zinthu zoyenera n'kofunika mofanana ndi kusankha wogulitsa woyenera. Nayi njira yodziwira bwino zinthu zomwe zimapezeka kwambiri munjira zodzikongoletsera zodzikongoletsera:

PET (Polyethylene Terephthalate)

• Zabwino kwambiri pa: Ma shampoo, mafuta odzola thupi, ma serum, ma toner
• Zabwino: Yopepuka, yosasweka, yotsika mtengo, yopezeka paliponse
• Zoyipa: Sikoyenera kwa anthu omwe ali ndi mphamvu zambiri (monga vitamini C, retinol) — kuwala ndi mpweya zimatha kuwononga ma formula
• Zotsatira za MOQ: Nthawi zambiri mtengo wotsika wa zida; zabwino poyambitsa pakati pa voliyumu

Galasi

• Zabwino kwambiri pa: Ma seramu, zonunkhira, chisamaliro cha khungu chapamwamba, mankhwala amphamvu kwambiri
• Zabwino: Mawonekedwe abwino kwambiri, mankhwala osagwira ntchito, zinthu zabwino kwambiri zotchinga, zobwezerezedwanso
• Zoyipa: Ndalama zotumizira katundu zimakhala zolemera, chiopsezo chachikulu cha kusweka kwa katundu, komanso mtengo wokwera pa chinthu chilichonse
• Zotsatira za MOQ: Zinyalala zagalasi zimapezeka pamtengo wotsika; zinyalala zagalasi zapadera zimafuna ndalama zambiri (nthawi zambiri mayunitsi opitilira 10,000)

Chopanda mpweya (PP kapena PETG)

• Zabwino kwambiri pa: Ma formula omwe amakhudzidwa ndi okosijeni — retinol, peptides, vitamini C serums
• Zabwino: Kuteteza kukhulupirika kwa fomula, kumachepetsa zinyalala (mpaka 98% yochotsa zinthu), luso lapamwamba la ogwiritsa ntchito
• Zoyipa: Mtengo wa mayunitsi ndi wokwera kuposa mapampu wamba, si ma filler onse omwe amatha kugwira ntchito popanda mpweya
• Zotsatira za MOQ: Kawirikawiri mayunitsi 3,000–10,000 osachepera kutengera wogulitsa

Aluminiyamu

• Zabwino kwambiri pa: Ma deodorants, mafuta odzola pamilomo, ma serum apamwamba, mitundu yowonjezeranso
• Zabwino: Yogwiritsidwanso ntchito mopanda malire, yomveka bwino kwambiri, nkhani yokhazikika komanso yolimba
• Zoyipa: Sizigwirizana ndi mitundu yonse ya mankhwala (zinthu zokhala ndi asidi zimatha kuwononga); mtengo wokwera wa zida zogwiritsira ntchito

PP Yopangidwa ndi Zinthu Zing'onozing'ono

• Zabwino kwambiri pa: Mizere yokhazikika ya zinthu, ndodo zochotsera fungo loipa zomwe zimadzadzanso, mitundu yosamalira chilengedwe
• Zabwino: Imatha kubwezeretsedwanso kwathunthu ngati njira imodzi, zomwe zimapangitsa kuti kufunikira kwa ogula kuchuluke
• ZoyipaZosankha zochepa zokongoletsera poyerekeza ndi mitundu yambiri

Lamulo la chisankho mwachangu: Yambani ndi zinthu zanu kuti zigwirizane ndi mawonekedwe a mankhwala a fomula yanu, kenako malo a kampani yanu, kenako bajeti yanu. Kudumpha sitepe yoyamba ndi chimodzi mwa zolakwa zodula kwambiri zomwe kampani ingapange.

Momwe Mungayesere Wogulitsa Mapaketi Okongoletsa

Kupeza wogulitsa n'kosavuta. Kupeza woyenera kumafuna kusamala kwambiri. Nayi mndandanda wothandiza:

Luso laukadaulo

• Kodi ali ndi luso lodzaza fomula yanu (emulsion, mafuta, ufa, ndodo)?
• Kodi angathe kunyamula mapepala anu (opanda mpweya, chubu, galasi, botolo)?
• Kodi ali ndi mayeso owongolera khalidwe la mkati mwa kampani komanso kuyeserera kuyanjana?

Ziphaso ndi Kutsatira Malamulo

• ISO 22716 (Njira Zabwino Zopangira Zodzoladzola) — sizingakambiranedwe kuti zitumizidwe kunja
• Kutsatira malamulo a CGMP ngati akugulitsa ku US
• Kutsatira malamulo a REACH / EU Cosmetics ngati akuyang'ana misika yaku Europe

Kuyenerera kwa Bizinesi

• Kodi MOQ yawo yeniyeni ndi iti — ndipo kodi ndi yolondola pa kuchuluka kwa ntchito yanu yoyambira?
• Kodi amapereka chitetezo cha NDA pa fomula yanu?
• Kodi malipiro awo ndi otani (ndalama zolipirira 30% / ndalama zomwe zili mu 70% ndi zomwe zimafunika)?
• Kodi amapereka zolemba zamagulu ndi ziphaso zowunikira (CoA)?

Kulankhulana ndi Kuyankha
Izi nthawi zambiri zimaonedwa ngati zosafunika kwenikweni. Wogulitsa amene amatenga masiku 5 kuti ayankhe funso loti agulitse zinthu asanayambe kugulitsa zinthu adzakhala woipa kwambiri atatha mgwirizano. Yesani nthawi yawo yoyankhira musanasainire chilichonse.

Zolakwa Zomwe Makampani Okongola Amachita Pogulitsa Mapangano

Pambuyo pogwira ntchito ndi mitundu yambiri yosiyanasiyana ya malonda, izi ndi zolakwika zomwe zimabwera nthawi zambiri:

1. Kusankha phukusi lisanakhazikike bwino

Fomula iyenera kutsogolera chisankho cha phukusi — osati mosiyana. Fomula yochokera m'madzi ikhoza kuwononga chidebe cha aluminiyamu. Chogulitsa chamtundu wautali chingathe kuipitsa mapulasitiki ena. Tsekani fomula yanu kaye.

2. Kunyalanyaza mayeso ogwirizana

Kungoti wogulitsayo akunena kuti chinthucho ndi "choyenera kugwiritsa ntchito seramu" sizikutanthauza kuti ndi choyenera kugwiritsa ntchitoyanuseramu. Pemphani mayeso ogwirizana (omwe amatchedwanso kafukufuku wosamukira) kuti mupeze fomula iliyonse yokhala ndi mphamvu zambiri, mafuta ofunikira, kapena pH yosazolowereka.

3. Kuitanitsa mopitirira muyeso kuti mufike pa MOQ

Zingakhale zovuta kuyitanitsa mayunitsi 20,000 kuti mupeze mtengo wabwino pa yuniti iliyonse. Koma zinthu zomwe sizinagulitsidwe zimasunga ndalama ndipo zimatha kutha ntchito. Yambani ndi ndalama zochepa, tsimikizirani kuti mwagulitsa, kenako yesani.

4. Kupeputsa zovuta zokongoletsa

Kusindikiza mwamakonda, kusindikiza, ndi kusindikiza kotentha chilichonse chimafuna nthawi yake yogwiritsira ntchito zida ndi kukhazikitsa. Kampani yomwe imayembekezera nthawi imodzi yopangira kwa milungu inayi imatha kudikira milungu 14 chifukwa kukongoletsa sikunakonzedwe bwino.

5. Kusayang'anira ogwira ntchito ang'onoang'ono a ogulitsa

Ogulitsa ambiri amapereka ntchito zokongoletsa, zoyikamo zina, kapena ngakhale zodzaza kwa anthu ena. Funsani mwachindunji kuti: “Ndi magawo ati a ntchito omwe mumagwira nawo ntchito?” Izi zimakhudza kuwongolera khalidwe ndi kudziwiratu nthawi yomwe ntchitoyo ikuchitika.

Zochitika Zamakampani Zoyenera Kuziyang'anira: Kukhazikika Kwachuma Tsopano Ndikofunikira Kwambiri

Kusintha kwa ma phukusi okhazikika sikulinso chinthu chabwino kwa makampani okongoletsa - kwakhala lamulo logulitsa ndi lolamulira.

Kukula kwakukulu komwe kumasinthakupanga zodzikongoletsera zonsezisankho zopezera ndalama pakali pano:

• Mafomu odzazitsidwansoMakampani monga Fenty Skin ndi Wild apanga kudzazanso zinthu kukhala chinthu chofunikira kwambiri pa malonda a khungu.
• Kupaka zinthu ziwiri(monga, zonse-PP kapena zonse-aluminium) zimathandiza kuti zinthu zobwezerezedwanso zigwiritsidwe ntchito kumapeto kwa moyo ndipo zikufunidwa kwambiri ndi ogulitsa akuluakulu a EU ndi UK.
• Zomwe zili mu PCR (Zobwezerezedwanso Pambuyo pa Ogula)zofunikira zikukwera. Lamulo la AGEC la ku France ndi lamulo la EU la Packaging and Packaging Waste Regulation (PPWR) zikukhazikitsa zolinga zochepa zomwe zingabwezeretsedwe zomwe zingakhudze zisankho zotumiza kunja.
• Kuchepetsa phukusi lachiwiriikuyendetsedwa ndi kupsinjika kwa ndalama komanso kudzipereka kosamalira zinthu. Makampani odula mabokosi amkati ndi mapepala amkati akupeza kuti ogula akuyankha bwino.

Mukauza wogulitsa, funsani mwachindunji kuti: "Ndi njira ziti zosungiramo zinthu zokhazikika zomwe mumapereka, ndipo kodi muli ndi ziphaso zilizonse zogwiritsiranso ntchito zinthu kapena kupeza zinthu?"

Chitsanzo Chaching'ono: Kukonza Ma Paketi Opanda Mpweya Moyenera

Kampani yosamalira khungu yapakatikati inali kuyambitsa seramu ya vitamini C. Poyamba adatchula botolo loyera la PET kuti likhale lopanda ndalama zambiri.

Pakuwunikanso kwa ogulitsa, wopanga mapanganowo adawonetsa kuti vitamini C (L-ascorbic acid) imakhudzidwa kwambiri ndi kuwala ndi mpweya - ndipo kuti pampu ya PET yokhazikika ingayambitse kusungunuka kwakukulu kwa formula mkati mwa miyezi itatu kuchokera pamene idapangidwa.

Kampaniyo inasintha botolo la PETG lopanda mpweya lokhala ndi utoto wa amber wotchinga UV. Mtengo wa pa unit unakwera ndi $0.38 - koma adapewa kubwezanso, adasunga bwino njira yogwiritsira ntchito, ndipo adapanga nkhani yolimba yokhudza chitetezo cha okosijeni.

Phunziro: kampani yabwino yopereka ma phukusi idzakana zinthu zomwe sizikugwirizana ndi zomwe mwagula. Ngati sakufunsa mafunso okhudza fomula yanu, ndiye kuti palibe chifukwa chodandaulira.

Mapeto

Kupezama phukusi a mgwirizano wa zodzoladzolaKumanja ndi chimodzi mwa zisankho zomwe mungapange ngati kampani yokongola. Wogulitsa woyenera - yemwe ali ndi luso loyenera laukadaulo, ziphaso, komanso njira yolankhulirana - akhoza kuchepetsa nthawi yanu yogulitsa, kuteteza fomula yanu, ndikukulitsa nanu.

Kuti tifotokoze mfundo zazikulu:

• Kumvetsetsa cholinga cha ntchito: kulongedza mapangano poyerekeza ndi chizindikiro chachinsinsi poyerekeza ndi kupanga ntchito zonse
• Gwirizanitsani zinthu zanu ndi mbiri yanu ya fomula musanagwiritse ntchito china chilichonse
• Konzani ma MOQ ndi nthawi yotsogolera ntchito moyenera — nthawi zambiri zimakhala zazitali kuposa momwe zimayembekezeredwa
• Yesetsani kudzaza koyambirira musanapereke kuchuluka konse kopanga
• Opereka chithandizo cha ziweto pa ziphaso, kuwonekera poyera kwa ogwira ntchito m'makontrakitala ena, komanso kuyankha mwachangu
• Konzani zofunikira zokhazikika kuyambira tsiku loyamba - ogulitsa anu mwina adzachita izi

Ngati mwakonzeka kupezanjira yopangira zodzikongoletsera mwamakondazomwe zikugwirizana ndi njira yanu, malo omwe kampani yanu ili, komanso kuchuluka kwa zomwe mumapanga, mnzanu woyenera alipo. Chofunika kwambiri ndikudziwa zomwe mungafunse musanasayine.

Kodi muli ndi mafunso okhudza mtundu winawake wa phukusi kapena zofunikira pakudzaza? Lumikizanani nafe kuti mukambirane za polojekiti yanu — tili okondwa kukuthandizani kuigwiritsa ntchito bwino kuyambira pachiyambi.

Maumboni akunja:

• Malamulo a EU Okhudza Kupaka ndi Kutaya Zinyalala (PPWR)— European Commission
• ISO 22716: Makhalidwe Abwino Opangira Zodzoladzola — Bungwe Lapadziko Lonse Loona za Kukhazikika