Ho paka ke mokhoa oa puisano oa ho buisana ka kotloloho le bareki, 'me ntlafatso ea pono kapa ntlafatso ea lebitso e tla bonahala ka kotloloho ka har'a sephutheloana. 'Me cross-border co-branding ke sesebelisoa sa papatso se atisang ho sebelisoa ho etsa lihlahisoa le lihlahisoa. Mefuta e fapa-fapaneng e sa lebelloang ea li-co-branding, ha e sebelise feela bokhoni ba ho paka bakeng sa mohala oa pele oa sehlahisoa ho theha "leqephe la papatso" le molemo ka ho fetisisa, empa hape e ka sebelisoa ho kenella ka har'a selikalikoe sa bareki ba bacha, ho tloha qalong ea sephutheloana e le hore basebelisi ba ka bona boqapi le kholo ea brand, ebe ba tsitsisa 'maraka.
Morao tjena, cross-border co-branding e ntse e chesa le ho feta, lihlahisoa tsohle tse kholo li leka ho tšela moeli oa li-branding, empa hape li ile tsa hlaha tse ngata tsa rona tse sa lebelloang. Ho ka boleloa hore letšoao la li-co-branding tsa cross-border le bonahala le batla le tsielehile. Li-brand li ntse li leka ho theola maikutlo a tlhaho likelellong tsa bacha libakeng tse fapaneng, molemong oa ho hohela bareki ba bacha, mofuta oa 'maraka o tšelang meeli o ntse o tsoela pele ka sebete ho qapa mefuta e fapaneng ea likhokahano tsa moeli ka palo e kholo ea linyeoe tse bulang mahlo, empa hape e tlohella bareki ba bangata ho bona ho fetoha ha maemo hoa mofuta, ho fana ka menyetla e mengata ea mofuta ona.
Haufinyane tjena Barbie o tuka, kajeno ha re shebeng liphutheloana tseo tsa Barbie tse tšelang moeli tse li kopanyang!
Colorpop le Barbie
Tšebelisano-'moho ea Colourpop le Malibu Barbie. Theha sephutheloana sa phofo sa Barbie, lipstick tsa Barbie, eyeshadow ea Barbie, lintlha tsa bohlokoa tsa Barbie, seipone sa Barbie ...... li u lumelle ho lora u khutlela lipapaling tsa bongoana tsa Barbie.
Colorkey & Barbie
Colorkey e boetse e hlahisitse sehlahisoa se secha se nang le lebitso la Barbie, Barbie Sweetheart Mini Lip Glaze Set, Barbie Sweetheart Eyeshadow Palette, ho theha sehlahisoa se lorang se le seng sa moratuoa oa khosatsana.
Banila Co & Barbie
Banila Co le Barbie ba phatlalalitse tlhahiso ea mefuta e kopanetsoeng ea tranelate e tlosang litlolo, tranelate e hloekisang le liphutheloana tse fokolang, tse ntle le tse ratehang, kamehla li hlahisa maikutlo a banana, a hohelang bareki haholo.
Letšoao le ile la khetha ho sebelisana le lefats'e la litlolo, empa hape le ela hloko mokhoa oa hona joale oa mekhoa ea botle. Ka lehlakoreng le leng, e ka hlahisa sehlooho sa ho paka ka mokhoa o hlakileng, ntle le ho lahleheloa ke boleng ba moralo, empa hape le hore brand e hape hotspot e itseng ea bareki. Leha ho le joalo, le hoja co-branding e thahasellisang, haeba ho lelekisa novelty le hlokomoloha cha sehlooho se reng, empa ho le bonolo ho beha kariki ka pel'a pere. Ka hona, ha u khetha mokete oa li-co-branding, letšoao le lokela ho qala ho fumana litšobotsi tsa lona tsa sehlahisoa, e le hore crossover e tšoanelehe hore bareki ba e reke.
Mefuta ena ea litlolo e kopanya hantle Barbie ka boeona e na le bonono ba bo-pula-maliboho, litšoaneleho tsa botho le mekhoa ea sejoale-joale ea botle ba bareki, liphutheloana li ka hlahisoa ka mabitso a mang, tsa fa bareki boiphihlelo bo bocha.
Empa ka toy IP filimi le thelevishene, tlhaloso ea Barbie ea "botle" le hore na ka letšoele la qothisanang lehlokoa le limmaraka ho fumana pepenene e tsitsitseng, bamameli ba tiileng, e le hore batho ba bangata ba Barbie IP bokahohleng ho fumana resonance maikutlo, kotula bohlokoa ba maikutlo, ke habohlokoa ho hlahloba. Papatso ea li-co-branding ke taba e sa khaotseng haeba re batla ho fumana phetoho e atlehileng ea thekiso, ho theha le ho boloka maikutlo a basebelisi mabapi le lebitso la mofuta ona, le ho phethahatsa leseli la boleng bo nepahetseng ba sechaba ka lebitso la "co-branding". Ntlafatso ea liphutheloana ea hlokahala, empa mokhoa oa ho ntlafatsa ke tlhoko ea ho nahana ka hloko.
Nako ea poso: Aug-04-2023
