Ukupakishwa kuyindlela yokunxibelelana yokunxibelelana ngokuthe ngqo nabathengi, kwaye ukulungiswa okubonakalayo okanye ukuphuculwa kwe-brand kuya kubonakala ngokuthe ngqo kwi-package. Kwaye i-cross-border co-branding sisixhobo sokuthengisa esihlala sisetyenziselwa ukwenza iimveliso kunye neempawu. Iindidi ezahlukeneyo ezingalindelekanga ezinqamlezileyo ze-co-branding, kungekhona nje ukusebenzisa ubuchule bokupakisha kumgca wemveliso yoqobo ukwenza "iphepha lentengiso" ye-brand, kodwa ingasetyenziselwa ukungena kwisangqa sabathengi abancinci, ukususela ekuqaleni kokupakishwa ukuze abasebenzisi babone ukutsha kunye nokukhula kwe-brand, kwaye emva koko uzinzise imarike.
Kutshanje, cross-border co-branding isiya isiba shushu ngakumbi, zonke iibrendi ezinkulu zama ukuwela-umda co-branding, kodwa kwabonakala kakhulu indibaniselwano yethu engalindelekanga. Kunokuthiwa i-brand ye-cross-border co-branding ibonakala ngathi yinto encinci. Iimveliso bezizama ukubhukuqa imbonakalo yendalo ezingqondweni zesizukulwana esincinci kwiindawo ezahlukeneyo, ukuze kutsalwe abathengi abancinci, uphawu kwintengiso enqamlezayo luyaqhubeka ngesibindi ukuqamba izinto ezahlukeneyo zokudityaniswa komda kunye nenani elikhulu lamatyala avula amehlo, kodwa kwakhona vumela uninzi lwabathengi ukuba babone ukuguquguquka kwebhrendi ngakumbi, inika amandla amatsha kwi-brand.
UBarbie uye watsha kutshanje, namhlanje makhe sijonge kwezo zikaBarbie ezo zipakishe zinqamleze imida ngokuyiphawula!
Umbala wepop kunye noBarbie
I-Colorpop kunye ne-Malibu Barbie co-branding intsebenziswano. Yenza ipakethe kaBarbie powder, i-lipstick kaBarbie, i-eyeshadow kaBarbie, iimbalasane zikaBarbie, isipili sikaBarbie ...... kukuvumela ukuba uphuphe ubuyela kwimidlalo yobuntwana kaBarbie.
UColorkey kunye noBarbie
I-Colorkey iphinde yasungula imveliso entsha kunye no-Barbie co-branding, i-Barbie Sweetheart Mini Lip Glaze Set, i-Barbie Sweetheart Eyeshadow Palette, ukwenza imveliso enye ephuphayo ye-sweetheart princess.
Banila Co & Barbie
U-Banila Co kunye no-Barbie baye badibanisa ukusungulwa kweemodeli ezidibeneyo ze-makeup remover cream, i-cream yokucoca kunye ne-peripheral encinci, ukupakishwa okumnandi kunye nokuthandekayo, ihlala ikhupha imvakalelo yobuntombi, inomtsalane kakhulu kubathengi.
I-brand yakhetha ukusebenzisana kunye nehlabathi le-makeup, kodwa iphinde ithathele ingqalelo indlela yangoku yeendlela zobuhle. Kwelinye icala, inokubonisa nge-intuitively umxholo wokupakisha, ngaphandle kokulahlekelwa ixabiso loyilo, kodwa kunye ne-brand ukuphumelela i-hotspot ethile yabathengi. Nangona kunjalo, nangona i-co-branding inika umdla, ukuba ukulandelwa kwezinto ezintsha kwaye ungayihoyi umxholo we-brand, kodwa kulula ukubeka inqwelo phambi kwehashe. Ngoko ke, xa ukhetha i-co-branding party, uphawu kufuneka luqale lufumane iimpawu zalo zemveliso, ukwenzela ukuba i-crossover ifanele abathengi ukuthenga.
Ezi mpawu zokwenziwa zidibanisa ngokufanelekileyo iBarbie ngokwayo inobugcisa bobuvulindlela, iimpawu zobuntu kunye neendlela zobuhle zabathengi zangoku, ukupakishwa kunokufakwa uphawu, ukunika abathengi amava anoveli ngakumbi.
Kodwa kunye IP ifilimu yokudlala kunye nomabonwakude, utoliko lukaBarbie lwe "ubuhle" kwaye nokuba kwisihlwele seemarike ezikhuphisanayo ukufumana i-exposure eqhubekayo, abaphulaphuli abaqinileyo, ukuze abantu abaninzi kwi-universe ye-Barbie IP bafumane ukuvuthwa kweemvakalelo, ukuvuna ixabiso leemvakalelo, kuyafaneleka ukuhlola. Intengiso ye-co-branding sisihloko esingaguqukiyo ukuba sifuna ukufumana uguqulo olusebenzayo lwentengiso, ukuseka nokugcina imvakalelo yobunikazi babasebenzisi kunye nokuthakazelelwa ngokubhekiselele kwi-brand, kwaye sigqibezele ukukhanyiselwa kwemilinganiselo echanekileyo yoluntu egameni elithi "co-branding". Ukuphuculwa kokupakisha kuyimfuneko, kodwa indlela yokuphucula iyimfuneko yokucinga ngononophelo.
Ixesha lokuposa: Aug-04-2023
