Ukupakisha kuyindlela yokuxhumana yokuxhumana ngokuqondile nabathengi, futhi ukulungiswa okubonakalayo noma ukuthuthukiswa komkhiqizo kuzobonakala ngokuqondile emaphaketheni. Futhi i-cross-border co-branding iyithuluzi lokuthengisa elivame ukusetshenziselwa ukwenza imikhiqizo nemikhiqizo. Izinhlobonhlobo zokuhlanganisa ezingalindelekile ze-cross-border co-branding, azikwazi kuphela ukusebenzisa ubuciko bokupakisha bomugqa womkhiqizo wokuqala ukudala "ikhasi lokukhangisa" elingcono kakhulu lomkhiqizo, kodwa futhi lingasetshenziswa ukungena kumbuthano wabathengi abasha, kusukela ekuqaleni kokupakisha ukuze abasebenzisi babone ukuqanjwa nokukhula komkhiqizo, bese kusimamisa imakethe.
Muva nje, i-cross-border co-branding iya ngokuya ishisa, wonke amabhrendi amakhulu azama ukweqa i-co-branding, kodwa futhi avele okuningi kwenhlanganisela yethu engalindelekile. Kungashiwo ukuthi umkhiqizo we-cross-border co-branding ubonakala sengathi ugxile kakhulu. Imikhiqizo ibizama ukudicilela phansi umbono wemvelo womkhiqizo ezingqondweni zesizukulwane esisha ezindaweni ezahlukahlukene, ukuze kuhehe abathengi abasha, umkhiqizo wezokuthengisa oweqa umngcele uyaqhubeka nokuqamba ngesibindi izinhlobonhlobo zokuhlangana kwemingcele ngenani elikhulu lamacala avula amehlo, kodwa futhi uvumele iningi labathengi ukuthi libone ukuguquguquka komkhiqizo, linikeza amathuba amasha omkhiqizo.
UBarbie uvutha engabaselwe, namuhla ake sibheke lawo maphakethe kaBarbie awela umngcele ewubhala ngokuhlanganyela!
I-Colorpop no-Barbie
Ukubambisana kwe-Colorpop no-Malibu Barbie. Dala ukupakishwa kwempuphu ka-Barbie, i-lipstick ka-Barbie, i-eyeshadow ka-Barbie, amaphuzu avelele ka-Barbie, isibuko sika-Barbie ...... kukuvumela uphuphe ubuyela emidlalweni ka-Barbie yobuntwana.
U-Colorkey no-Barbie
U-Colorkey uphinde wethula umkhiqizo omusha no-Barbie co-branding, u-Barbie Sweetheart Mini Lip Glaze Set, u-Barbie Sweetheart Eyeshadow Palette, ukuze bakhe umkhiqizo owodwa ophuphile wenkosazana ethandekayo.
I-Banila Co & Barbie
U-Banila Co no-Barbie bamemezele ngokuhlanganyela ukwethulwa kwamamodeli anegama elihlanganyelwe ekhilimu ekhipha izimonyo, ukhilimu wokuhlanza kanye nokupakishwa okulinganiselwe kwe-peripheral, okuhle nokuthandekayo, njalo kuveza umuzwa wobuntombazane, akhanga kakhulu abathengi.
I-brand yakhetha ukusebenzisana nezwe le-makeup, kodwa futhi yacabangela umkhuba wamanje wezitayela zobuhle. Ngakolunye uhlangothi, ingakwazi ukwethula itimu yokupakisha ngendlela enembile, ngaphandle kokulahlekelwa inani ledizayini, kodwa futhi ukuze umkhiqizo uwine i-hotspot ethile yabathengi. Nokho, nakuba co-branding Kuyathakazelisa, uma ukuphishekela entsha futhi indiva brand isihloko, kodwa kulula ukubeka inqola phambi kwehhashi. Ngakho-ke, lapho ukhetha iqembu le-co-branding, umkhiqizo kufanele uqale uthole izici zawo zomkhiqizo, ukuze i-crossover ifanele abathengi ukuthenga.
Lezi zinhlobo zezimonyo zihlanganisa ngempumelelo i-Barbie ngokwayo inobuciko bokuphayona, izimfanelo zobuntu kanye nezitayela zobuhle zabathengi zamanje, ukupakishwa kungenziwa ngokuhlanganyela, kunikeza abathengi ulwazi olusha.
Kodwa ngefilimu nethelevishini ye-IP yamathoyizi, incazelo kaBarbie ethi "ubuhle" nokuthi kungakhathaliseki ukuthi isixuku sezimakethe eziqhudelanayo ukuze uthole ukuvezwa okuqhubekayo, izethameli eziqinile, ukuze abantu abaningi endaweni yonke ye-Barbie IP bathole ukuzwakala kwemizwelo, ukuvuna ukubaluleka kwemizwelo, kufanelekile ukuhlola. I-co-branding marketing iyisihloko esiqhubekayo uma sifuna ukuthola ukuguqulwa kokuthengisa okuphumelelayo, ukusungula nokugcina umuzwa wabasebenzisi bobunikazi kanye nokuthakasela umkhiqizo, futhi siqedele ukukhanyiselwa kwamanani alungile omphakathi egameni elithi "co-branding". Ukuthuthukiswa kokupakisha kuyadingeka, kodwa indlela yokuthuthukisa isidingo sokucabanga ngokucophelela.
Isikhathi sokuthumela: Aug-04-2023
