Packaging inzira yekutaurirana yekutaurirana zvakananga nevatengi, uye iyo yekuona kugadziridzwa kana kukwidziridzwa kweiyo brand kucharatidzwa zvakananga mukurongedza. Uye kuyambuka-muganho co-branding chishandiso chekushambadzira chinowanzoshandiswa kugadzira zvigadzirwa nemhando. Yakasiyana-siyana isingatarisirwe kuyambuka-muganho co-branding, kwete chete inogona kushandisa yekurongedza kurongedza yepakutanga chigadzirwa mutsara kugadzira mhando yemhando "yekushambadzira peji", asi zvakare inogona kushandiswa kupinda mudenderedzwa revatengi vechidiki, kubva pakutanga kwekurongedza kuitira kuti vashandisi vaone kushinga kwechigadzirwa uye kukura, uyezve kudzikamisa musika.
Munguva ichangopfuura, kuyambuka-muganho co-branding iri kuramba ichiwedzera kupisa, ese makuru mabhurendi anoedza kuyambuka-muganho co-branding, asi zvakare akaonekwa yakawanda yedu isingatarisirwe musanganiswa. Zvinogona kutaurwa kuti mucherechedzo we-cross-border co-branding inoita kunge yakanyanyisa. MaBrand anga achiedza kukanganisa hunhu hwechigadzirwa mupfungwa dzechizvarwa chechidiki munzvimbo dzakasiyana, kuitira kukwezva vatengi vadiki, iyo mhando mumusika wemuganho wekutengesa inoenderera neushingi kuvandudza kwakasiyana-siyana kwekuyambuka-muganho nenhamba huru yemakesi ekuvhura ziso, asi zvakare regai ruzhinji rwevatengi vaone kuchinjika kwemhando yemhando, ichipa mukana weiyo brand.
Barbie anga achipfuta moto nguva pfupi yadarika, nhasi ngatitarisei kune vaya vaBarbie vaya vekuyambuka-border packaging co-branding it!
Colorpop & Barbie
Colorpop naMalibu Barbie co-branding kushandira pamwe. Gadzira Barbie poda yekurongedza, Barbie lipstick, Barbie eyeshadow, Barbie akakwirira, Barbie girazi ...... rega iwe urote uchidzokera kumitambo yehudiki Barbie.
Colorkey & Barbie
Colorkey yakatangawo chigadzirwa chitsva naBarbie co-branding, Barbie Sweetheart Mini Lip Glaze Set, Barbie Sweetheart Eyeshadow Palette, kuti vagadzire chinorota chimwe chigadzirwa cheSweetheart princess.
Banila Co & Barbie
Banila Co naBarbie vakabatanidza kuburitswa kwemhando dzemhando dzemakeup remover cream, kirimu yekuchenesa uye inoganhurwa, inoyevedza uye inoyevedza kurongedza, inogara ichiburitsa pfungwa yehusikana, inoyevedza kune vatengi.
Chiratidzo chakasarudza kushamwaridzana nenyika yekugadzira, asi zvakare yakafunga nezvezvino maitiro ekunaka. Kune rimwe divi, inogona kuratidza intuitively iyo yekurongedza dingindira, pasina kurasikirwa nekukosha kwedhizaini, asiwo kuti brand ikunde imwe hotspot yemutengi. Nekudaro, kunyangwe iyo co-branding inonakidza, kana kutsvaga kwezvitsva uye kufuratira iyo brand theme, asi zviri nyore kuisa ngoro pamberi pebhiza. Naizvozvo, pakusarudza bato re-co-branding, iyo mhando inofanirwa kutanga yatsvaga yayo yechigadzirwa maitiro, kuitira kuti crossover inokodzera vatengi kutenga.
Aya mabhureki ekugadzira anonyatso kusanganisa iyo Barbie pachayo ane hunyanzvi hwekupayona, hunhu hunhu uye emazuva ano mutengi aesthetic maitiro, kurongedza kunogona kubatanidzwa, kupa vatengi ruzivo rwakanyanya.
Asi nechitoyi IP firimu uye terevhizheni, Barbie's dudziro ye "runako" uye kana mumhomho yemisika inokwikwidza kuwana kuratidzwa kwakasimba, vateereri vakasimba, kuitira kuti vanhu vazhinji vari muBarbie IP universe vawane resonance manzwiro, kukohwa manzwiro kukosha, zvakakodzera kuongorora. Kushambadzira kwe-co-branding inyaya inogara iripo kana tichida kuwana shanduko yekutengesa inobudirira, kumisa uye kuchengetedza pfungwa yevashandisi yekuzivikanwa uye kufarira kune mhando, uye kupedzisa kujekeswa kweiyo veruzhinji hunhu muzita re "co-branding". Packaging upgrade inodiwa, asi maitiro ekusimudzira ndiko kudiwa kwekunyatsofunga.
Nguva yekutumira: Aug-04-2023
