Xa ishishini likhula kwaye ukhuphiswano lwemarike luqina ngakumbi, ubugcisa babasebenzi bolu shishino bunokubonisa ixabiso.Nangona kunjalo, kubaboneleli abaninzi bezinto zokupakisha, eyona nto ibuhlungu kukuba iibrendi ezininzi azilobuchule kakhulu ekuthengeni izinto zokupakisha., Xa uthetha nabo okanye uxoxisana nabo, ngenxa yokungabikho kwengqondo yezinto zokupakisha, ngamanye amaxesha ufana nomfundi odibana namajoni, kwaye ixabiso alicaci.Kutheni izinto ezininzi ezitsha ezithengiweyo zingasebenzi, kwaye yintoni ebangela le ngxaki, abahlobo abaninzi ababonelelayo benze olu hlalutyo lufutshane lulandelayo:

Inkcazo yokunqongophala kobuchule ekupakisheni ukuthengwa kwezinto

Abathengi abaninzi baphakathi

Kwimizi-mveliso yezithambiso, abathengi abaninzi bayayeka ukuthengisa, ukuvelisa, kwanolawulo, kuba abaphathi abaninzi bacinga ukuba kulula ukuthenga izinto nokusebenzisa imali, yaye ezo zinto zinokwenziwa ngabantu.

Abanini bemveliso abanalo uqeqesho lwezixhobo zokupakisha

Ukuqeqeshwa emsebenzini, kwishishini le-brand, uqeqesho lokuthengisa lolona lupheleleyo, kodwa ukuthengwa kwezinto zokupakisha, kunzima kakhulu, umntu akayithobeli ingqalelo, kwaye enye kukuba utitshala woqeqesho akazange abe. wenza umsebenzi wokuvelisa, kwaye akayiqondi loo nto..

Kukho ukunqongophala kwezixhobo zoqeqesho olucwangcisiweyo lokungena kubathengi emarikeni

Abanini beempawu ezininzi banethemba lokuba banako ukuqeqesha abathengi bezinto zokupakisha, kodwa ngelishwa zininzi kakhulu iintlobo zezinto zokupakisha, kwaye iintlobo ze-insourcing kunye nokukhutshwa kwangaphandle zahluke kakhulu, ezibandakanya iindidi ezininzi zolwazi lobuchwephesha, kwaye kukho ukunqongophala kweengcali. imarike egxile ekuthengeni izinto zokupakisha zokuthambisa.Iincwadi zenza kube nzima ukuqalisa.

Njengomthengi omtsha wezinto zokupakisha, utshintsha njani ukusuka kwi-amateur ukuya kwingcali, kwaye loluphi ulwazi olusisiseko ekufuneka uyazi?Umhleli uya kukunika uhlalutyo olufutshane.Sikholelwa ukuba kufuneka ukwazi ubuncinci imiba emithathu: eyokuqala, ulwazi lwezixhobo zokupakisha, okwesibini, uphuhliso lomthengisi kunye nolawulo, kwaye okwesithathu, ingqiqo eqhelekileyo yokupakisha ikhonkco lokubonelela ngezinto eziphathekayo.Iimveliso zemathiriyeli zokupakisha zisisiseko, uphuhliso lomthengisi kunye nolawulo luyasebenza, kwaye ulawulo lokubonelela ngezinto zokupakisha lugqibelele.Lo mhleli ulandelayo uchaza ngokufutshane le miba mithathu yolwazi:

Ukuthenga abatsha kufuneka baqonde ulwazi lwezinto zokupakisha

1. Ingqiqo eqhelekileyo yemathiriyeli ekrwada

Izinto eziluhlaza zisisiseko sezinto zokupakisha zokuthambisa.Ngaphandle kwezixhobo ezilungileyo zekrwada, aziyi kubakho izinto zokupakisha ezilungileyo.Umgangatho kunye nexabiso lezinto zokupakisha zihambelana ngokuthe ngqo kwizinto eziluhlaza.Njengoko imarike yempahla ekrwada iqhubeka nokunyuka nokuwa, iindleko zezinto zokupakisha nazo ziya kunyuka kwaye ziwe.Ke ngoko, njengomthengi olungileyo wokupakisha, akufuneki aqonde kuphela ulwazi olusisiseko lwemathiriyeli ekrwada, kodwa aqonde neemeko zentengiso yemathiriyeli ekrwada, ukuze alawule ngokufanelekileyo undoqo weendleko zezinto zokupakisha.Izinto eziphambili zezinto zokupakisha ze-cosmetic ziyiplastiki, iphepha, iglasi, njl., phakathi kwazo iiplastiki ziyi-ABS, PET, PETG, PP, njl

2. Ulwazi olusisiseko lokungunda

Ukungunda ngundoqo ekubunjweni kwezinto zokupakisha zangaphakathi zokuthambisa.Umngundo ngumama weemveliso zezinto zokupakisha.Umgangatho kunye nomthamo wemveliso yeemveliso zezinto zokupakisha zihambelana ngokuthe ngqo kwi-mold.Uyilo lokungunda, ukhetho lwemathiriyeli, kunye nomjikelo wokwenza izinto zinde, zininzi kakhulu iinkampani ezincinci kunye neziphakathi.Bonke bathanda ukukhetha iimveliso zokubumba zamadoda, kwaye emva koko baqhube uyilo lokuhlaziywa kwesi siseko, ukuze baphuhlise ngokukhawuleza izinto ezintsha zokupakisha, kwaye emva kokupakishwa, ziya kuqaliswa kwimarike.Ulwazi olusisiseko lokungunda okunje ngenaliti yokubumba, imifuziselo yokuvuthela i-extrusion, imibumbo yokuvuthela ibhotile, ukubumba kweglasi, njl.

3. Inkqubo yokuvelisa

Ukubunjwa kwezinto zokupakisha ezigqityiweyo kufuna ukudibanisa kweenkqubo ezahlukeneyo.Umzekelo, imathiriyeli yokupakisha yentloko yempompo yenziwe ngezinto ezininzi, nganye yazo yenziwa ziinkqubo ezininzi zokuvelisa, njengokubumba inaliti, unyango lokutshiza umphezulu, kunye nesitampu esishushu segraphic., kwaye ekugqibeleni iindawo ezininzi ziyadityaniswa ngokuzenzekelayo ukwenza imathiriyeli yokupakisha egqityiweyo.Inkqubo yokwenziwa kwemathiriyeli yokupakisha yahlulwe yazizigaba ezithathu, inkqubo yokwenza, unyango olungaphezulu kunye nenkqubo yoshicilelo lwegraphic, kwaye ekugqibeleni inkqubo yokudibanisa.Iinkqubo zokwenziwa eziqhelekileyo ezisetyenziswayo zibandakanya ukubumba inaliti, ukutshiza, i-electroplating, ushicilelo lwesikrini sesilika, ukuprintwa kokutshintshwa kwe-thermal, njl.

4. Ulwazi olusisiseko lwemveliso

Imveliso yezinto zokupakisha nganye yenziwa ngumbutho obanzi wefektri yezinto zokupakisha kwaye yenziwe ngeenkqubo ezininzi.Ngokweempawu zoshishino lwezithambiso, izinto zokupakisha ezigqityiweyo zahlulwe kwizinto zokupakisha zokunakekelwa kwesikhumba, izinto zokupakisha ze-cosmetic, kunye nokuhlamba kunye nokunyamekela izinto zokupakisha., Izinto zokupakisha i-perfume kunye nezinto ezincedisayo zokupakisha, izinto zokupakisha zokunakekelwa kwesikhumba ziquka iibhotile zeplastiki, iibhotile zeglasi, i-hoses, iintloko zepompo, njl.

5. Imigangatho esisiseko yemveliso

Izinto ezincinci zokupakisha zichaza ngokuthe ngqo umfanekiso we-brand kunye namava omthengi.Ngoko ke, umgangatho wezinto zokupakisha ubaluleke kakhulu.Okwangoku, ilizwe okanye ishishini alinazo iimfuno ezifanelekileyo zomgangatho wezinto zokupakisha ezigqityiweyo, ke inkampani nganye inemigangatho yayo yemveliso., ekwayingqwalasela yengxoxo-mpikiswano yangoku yoshishino.

Abasanda kuthenga kufuneka baqonde uphuhliso lwababoneleli kunye nolwazi lolawulo

Wakuba ufunde izinto ezikrwada, itekhnoloji kunye nomgangatho, ke inyathelo elilandelayo kukwamkela umlo wokwenene, ukuqala ekuqondeni izixhobo ezikhoyo zomthengisi zenkampani, emva koko ukukhangela, ukuphuhlisa nokulawula ababoneleli abatsha.Phakathi kokuthengwa kwempahla kunye nababoneleli, kukho zombini imidlalo kunye ne-synergies.Ulungelelwaniso lobudlelwane lubaluleke kakhulu.Njengenxalenye ebalulekileyo yekhonkco lonikezelo lwexesha elizayo, umgangatho wababoneleli bezinto zokupakisha umisela ngokuthe ngqo enye yezinto ezibalulekileyo kumashishini e-brand ukuba akhuphisane kwimarike ye-terminal.Nye.Kukho amajelo amaninzi aphuhliswe ngababoneleli ngoku, kubandakanywa amajelo aqhelekileyo angaxhunyiwe kwi-intanethi kunye namajelo avela kwi-intanethi.Indlela yokukhetha ngokufanelekileyo kwakhona ukubonakaliswa kobungcali.

Ukuthenga abantu abatsha kufuneka baqonde ulwazi lokupakisha lokubonelela ngezinto eziphathekayo

Iimveliso kunye nababoneleli bayinxalenye yekhonkco lokubonelela ngezinto zokupakisha, kunye nekhonkco elipheleleyo lokubonelela ngempahla yokupakisha kubandakanya bobabini ababoneleli bangaphandle kunye nokuthengwa kwangaphakathi, uphuhliso, ukugcinwa, ukucwangcisa, ukusetyenzwa kunye nokuzaliswa.Ngaloo ndlela ukwenza umjikelo wobomi bomjikelo weemveliso zokupakisha.Njengokuthengwa kwezinto zokupakisha, akuyimfuneko kuphela ukudibanisa nabanikezeli bangaphandle, kodwa kunye nokudibanisa nenkampani yangaphakathi, ukwenzela ukuba izinto zokupakisha zibe nesiqalo kunye nesiphelo, zenze umjikelo omtsha wokuthengwa kwempahla evaliweyo.

Njengoko kunokubonwa apha ngasentla, kukho izinto ezikhethekileyo kwishishini lobugcisa, kwaye akukho ngqiqweni ukuguqula ukuthengwa kwempahla okuqhelekileyo kube yintengo yobungcali ngaphandle kweminyaka emithathu okanye emihlanu.Kwakhona kunokubonwa koku ukuba ukuthengwa kwezinto zokupakisha akukhona nje ukuthenga nokuthenga ngemali.Njengomnini webrand, kufuneka kwakhona atshintshe ingqikelelo yakhe, ahloniphe ubuchwephesha, kwaye ahloniphe abasebenzi.Ngokudityaniswa kwetekhnoloji ye-Intanethi kunye neshishini lemathiriyeli yokupakisha, ukuthengwa kwezinto zokupakisha kuya kungena kwixesha labaphathi bokuthenga abachwephesha.Abaphathi bokuthenga abasayi kuphinda bathembele kwingeniso yemveli engwevu ukuxhasa iipokotho zabo, kodwa baya kuthembela ngakumbi ekuthengeni kwabo ukungqina isakhono sabo, ukuze bangqinelane nengeniso yomsebenzi kunye nobuchule.