I-Procter & Gamble ithe phakathi neminyaka edlule, inkampani itshale izigidi zamaRandi ekukhiqizeni nasekuhlolweni kwemikhiqizo eshintshwayo yokuhlanza, futhi manje isebenza kanzima ukuyikhuthaza emikhakheni evamile yezimonyo neyokunakekelwa komzimba.

Muva nje, i-Procter & Gamble iqale ukuhlinzeka ngokhilimu bobuso ngokugcwaliswa kabusha kuwebhusayithi esemthethweni yomkhiqizo wayo i-OLAY, futhi ihlela ukwandisa ukuthengisa kwayo eYurophu ekuqaleni konyaka ozayo.Umkhulumeli weProcter & Gamble uDamon Jones uthe: “Uma ukushintshwa kwamukeleka kubathengi, ukusetshenziswa kwepulasitiki yenkampani kungancipha ngopondo oyisigidi.”

Isitolo Somzimba, eyayitholwe ngaphambilini yiNatura Group yaseBrazil kwa-L'Oréal Group, iphinde yathi ihlela ukuvula “amagalaji kaphethiloli” ezitolo emhlabeni wonke ngonyaka ozayo, okuzovumela abathengi ukuthi bathenge iziqukathi zezimonyo ezingasetshenziswa kabusha zejeli yokugeza ye-The Body Shop Body Shop noma ukhilimu wobuso.Kubikwa ukuthi lo mkhiqizo wawuhlinzeka ngokushintshwa ezitolo zawo ekuqaleni kwawo-1990, kodwa ngenxa yokuntuleka kwesidingo semakethe ngaleso sikhathi, ukukhiqizwa kwanqanyulwa ngo-2003. Babiza kuwebhusayithi esemthethweni.“I-Return, Recycle, Repeat scheme yethu isibuyile.Futhi inkulu kunangaphambili.Manje isiyatholakala kuzo zonke izitolo zase-UK* ngenhloso yokuba sezitolo ezingu-800 emazweni angu-14 ekupheleni kuka-2022. Futhi asihlele ukuma lapho..”

I-Unilever, eyathembisa ukunciphisa ukusetshenziswa kwepulasitiki ngesigamu ngo-2025, yamemezela ngo-Okthoba ukuthi ihlela ukwethula izibulala-phunga zohlobo lwe-Dove ngokusekelwa uhlelo lokuthenga lwe-zero-waste lwe-LOOP.Uhlelo lokuthenga lusetshenziswa yi-TerraCycle, inkampani egaya kabusha evumelana nemvelo, ukuhlinzeka abathengi ngemikhiqizo ehlala isikhathi eside kanye nokugcwaliswa kabusha.

Nakuba ngokombono wobungani bemvelo, ukukhuthazwa kwemishini eshintshwayo kubalulekile, kodwa okwamanje, kuyo yonke imboni yezimpahla zabathengi, ukwethulwa kwemishini eshintshayo kungachazwa ngokuthi “okuxubile okuhle nokubi.”Amanye amazwi aveza ukuthi okwamanje, iningi labathengi emhlabeni wonke lisebenzisa ngokunganaki, futhi kunzima ukulahla amaphakheji “alahlwayo”.

Abakwa-Unilever bathi yize intengo yemishini eshintshwayo ishibhile, imvamisa ishibhe ngo-20% kuya ku-30% kunemishini esemthethweni, kuze kube manje, iningi labathengi namanje alikayithengi.

Umkhulumeli we-P&G uthe noma abathengi bevuma ukusetshenziswa kokushintshwa kweminye imikhiqizo yasendlini, isimo siba nzima kakhulu lapho besetshenziswa emikhiqizweni yokunakekelwa komuntu siqu efana ne-Pantene shampoo ne-OLAY cream.

Kwezimonyo, ukupakishwa kwemikhiqizo kungenye yezinto ezibalulekile eziheha abathengi futhi zithuthukise ukunamathela kwabathengi, kodwa futhi kuhlobene nezindaba zemvelo, okwenza izinkampani zobuhle zibe yinkinga.Kodwa manje, ukunaka kwabantu intuthuko esimeme kuyanda.Ukupakishwa kwezimonyo "Ukubunjwa kabusha" sekuyindaba eshisayo, futhi isimo sengqondo somkhiqizo wokuvikela imvelo sizoheha abathengi abaningi ngokungabonakali.

Kubalulekile ukusebenzisa umqondo wokushintshwa kwemishini, enqunywa izitayela zemakethe nendawo yethu yomhlaba.Njengamanje, siyabona ukuthi izinhlobo eziningi zezimonyo zithuthukisa imikhiqizo ehlobene.Isibonelo, imikhiqizo yebhotela le-Shea yomkhiqizo wase-AustraliaI-MECCA Cosmetica, I-ELIXIRyomkhiqizo waseJapan iShiseido,TATA HARPERyase-United States njalonjalo.Lezi zinkampani zinazo zombili idumela lomkhiqizo nokuvikelwa kwemvelo, okungaba nomthelela omkhulu emakethe.Futhi ingxenye yokuthuthukisa ye-Topfeelpack yethu nayo isebenza kanzima kulokhu.Izibunjwa zethu ezifana ne-PJ10, PJ14,PJ52 izimbiza zezimonyoingahlangabezana nezidingo zamakhasimende ngokupakishwa okungashintshwa, futhi iwanikeze isithombe somkhiqizo esimeme nesinhle.