The 27th CBE China Beauty Expo in 2023 has successfully concluded at Shanghai New International Expo Center (Pudong) from May 12th to 14th, 2023. The exhibition covers an area of ​​220,000 square meters, covering skin care, make-up and beauty tools, hair products, care products, pregnancy and baby products, perfumes and fragrances, oral skin care products, household beauty instruments, chain franchises and service agencies, professional beauty products and instruments , nail art, eyelash tattoo, OEM/ODM, raw materials, packaging, machinery and equipment and other categories. Its main purpose is to provide full ecological services for the global beauty industry.

Topfeelpack, a renowned cosmetic packaging solution provider, participated as an exhibitor in Shanghai’s annual event held in May. This marked the first edition of the event since the official end of the pandemic, resulting in a vibrant atmosphere at the venue. Topfeelpack’s booth was situated in the brand hall, alongside various distinctive brands and distributors, showcasing the company’s strengths. With its comprehensive services encompassing research and development, production, as well as visual and design expertise, Topfeelpack has gained recognition as a “one-stop” solution provider in the industry. The company’s new approach centers around utilizing aesthetics and technology to enhance the product capabilities of beauty brands.

Aesthetics and technology can play an important role in the product packaging of beauty brands, thereby enhancing the brand’s product power. The following are their specific functions on the packaging:

The role of aesthetics:

Design and Packaging: Aesthetic concepts can guide the design and packaging of a product, making it attractive and unique. Well-designed product packaging can attract consumers’ attention and increase their desire to buy.

Color and Texture: Aesthetic principles can be applied to the color selection and texture design of a product to enhance the look and feel of the product. The combination of color and texture can create a pleasing aesthetic and add to the appeal of a product.

Material and texture: Aesthetic concepts can guide the choice of packaging materials and design of graphics. Choosing high-quality materials and creating unique patterns can create a unique atmosphere for the brand and enhance product recognition.

The role of technology:

R&D and innovation: Technological advances provide beauty brands with more opportunities for R&D and innovation. For example, the application of new materials, efficient production processes and unique formulas can improve the performance and effect of products and meet consumers’ demands for high-quality products.

Digital printing and personalized packaging: The development of technology has made digital printing and personalized packaging possible. Brands can use digital printing technology to achieve more accurate and diverse packaging designs, and launch personalized packaging according to different series or seasons to meet the diverse needs of consumers.

Sustainable packaging and environmental protection: more and more brands are willing to try environmentally friendly packaging. Through technology research and development, Topfeel continuously optimizes the materials and structure of existing products, and provides cosmetic packaging products and services with sustainable development.

The products exhibited by Topfeelpack this time mainly reflect the color design and the concept of environmental protection, and the products brought are all processed in bright colors. It is observed that Topfeel is also the only wrapper that displays the packaging with the brand design. The packaging colors adopt the traditional color series and fluorescent color series of the Forbidden City of China, which are respectively used in PA97 replaceable vacuum bottles, PJ56 replaceable cream jars, PL26 lotion bottles, TA09 airless bottles, etc.

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