Izimfihlo Eziyisikhombisa Zokupakisha Okuhle

Njengoba isisho sithi: Umthungi wenza indoda. Kulesi sikhathi sokubuka ubuso, imikhiqizo incike ekupakishweni.

Akukho lutho olungalungile ngakho, into yokuqala yokuhlola umkhiqizo yikhwalithi, kodwa ngemva kwekhwalithi, into ebaluleke kakhulu ukwakheka kokupakisha. Ubuciko kanye nokusungula izinto ezintsha kokuklama kokupakisha nakho kube yisimo esiyinhloko sokuheha ukunaka kwabathengi.

Namuhla, ngizokwabelana ngezimfihlo ezi-7 zokupakisha okuhle, futhi ngivumele imibono yokuklama icace kakhudlwana!

Kuyini Ukupakishwa Komkhiqizo?

Ukupakishwa komkhiqizo kubhekisela egameni elijwayelekile lokuhlobisa okunamathiselwe kumkhiqizo ngokusebenzisa izitsha, izinto zokwakha kanye nezesekeli ngokwezindlela ezithile zobuchwepheshe ukuze kuvikelwe umkhiqizo, kwenziwe lula ukugcinwa nokukhuthaza ukuthengiswa ngesikhathi senqubo yokusatshalaliswa kokuthutha, ukugcina nokuthengisa umkhiqizo.

Ukupakishwa komkhiqizo akugcini nje ngokuqinisekisa ukuphepha kanye nekhwalithi yomkhiqizo wemikhiqizo ekhethekile, kodwa futhi kungavikela kahle amalungelo nezintshisekelo ezisemthethweni zabathengisi bezimpahla, abathuthi, abathengisi kanye nabathengi.

Ngokuthuthuka okuqhubekayo komphakathi kanye nokuthuthukiswa kwezindinganiso zokuphila, izidingo ezinhle nezifanele zokupakisha ziyahlonishwa kakhulu ngabantu.

Umklamo wokupakisha ophumelelayo awugcini nje ngokuvikela umkhiqizo nokuheha abathengi ukuthi bawuthenge, kodwa futhi umayelana nokuqonda inkampani kanye namasiko ayo acebile ebhizinisi.

Amathiphu angu-7 okuklama ukupakisha

Icebiso 1: Qonda Indawo Yokuncintisana

Ngaphambi kokuqala ukuklama iphakheji, kumele siqale siqonde ukuthi hlobo luni lwemakethe lo mkhiqizo ongangena kuyo, bese senza ucwaningo olujulile lwemakethe bese sibuza imibuzo ngokombono wabanikazi bomkhiqizo:

▶Uyini umkhiqizo wami futhi ingabe abathengi bangawethemba?

▶ Yini eyenza umkhiqizo wami ube oyingqayizivele?

▶Ingabe umkhiqizo wami ungagqama phakathi kwabancintisana abaningi?

▶Kungani abathengi bekhetha umkhiqizo wami?

▶Iyiphi inzuzo noma inzuzo enkulu umkhiqizo wami ongayiletha kubathengi?

▶Umkhiqizo wami ungakha kanjani ukuxhumana ngokomzwelo nabathengi?

▶ Yiziphi izindlela ezisikiselayo umkhiqizo wami ongazisebenzisa?

Inhloso yokuhlola indawo yokuncintisana ukusebenzisa amasu okuhlukanisa phakathi kwemikhiqizo efanayo ukuze kufezwe ukukhuthazwa komkhiqizo nomkhiqizo, nokunikeza abathengi izizathu zokukhetha lo mkhiqizo.

Icebiso 2: Dala Uhlu Lolwazi

Ukuhlela ulwazi kuyisici esibalulekile sokuklama kwangaphambili.

Ngokubanzi, izinga lolwazi lingahlukaniswa ngalezi zigaba ezilandelayo: uhlobo, umkhiqizo, uhlobo, inzuzo. Uma uklama ingaphambili lephakheji, hlaziya ulwazi lomkhiqizo ofuna ukuludlulisela bese ulubeka ngokulandelana kokubaluleka.

Misa uhlelo lolwazi oluhlelekile noluhambisanayo, ukuze abathengi bakwazi ukuthola ngokushesha imikhiqizo abayifunayo phakathi kwemikhiqizo eminingi, ukuze bathole ulwazi olugculisayo lokusetshenziswa.

Icebiso 3: Dala Ukugxila Kwezinto Zokuklama

Ingabe lo mkhiqizo unobuntu obanele ukuze imikhiqizo yawo ithole indawo emakethe? akunjalo ngempela! Ngoba kusadingeka ukuthi umklami acacise ukuthi yiluphi ulwazi olubaluleke kakhulu oludingekayo ukuze umkhiqizo uludlulisele, bese ebeka ulwazi oluyinhloko olugqamisa izici zomkhiqizo endaweni evelele kakhulu ngaphambili.

Uma uphawu lomkhiqizo luyiyona nto ebalulekile kumklamo, cabanga ngokungeza isici sophawu eceleni kwelogo yomkhiqizo. Izimo, imibala, imifanekiso, kanye nezithombe kungasetshenziswa ukuqinisa ukugxila komkhiqizo.

Okubaluleke kakhulu, vumela abathengi ukuthi bathole umkhiqizo ngokushesha ngesikhathi esizayo lapho bethenga.

Icebiso 4: Umthetho Wobuncane

Uma kuncane kakhulu, lokhu kuwukuhlakanipha kokuklama. Izinkulumo zolimi kanye nemiphumela ebonakalayo kufanele kugcinwe kufushane ukuqinisekisa ukuthi izimpawu ezibonakalayo eziyinhloko ezikuphakheji zingaqondwa futhi zamukelwe umphakathi.

Ngokuvamile, izincazelo ezidlula amaphuzu amabili noma amathathu zizoba nemiphumela emibi. Izincazelo eziningi kakhulu zezinzuzo zizokwenza buthaka ulwazi lomkhiqizo oluyinhloko, okuzokwenza abathengi balahlekelwe intshisekelo kumkhiqizo ngesikhathi senqubo yokuthenga imikhiqizo.

Khumbula, amaphakheji amaningi azokwengeza ulwazi olwengeziwe eceleni. Yilapho abathengi bezonaka khona lapho befuna ukwazi okwengeziwe ngomkhiqizo. Udinga ukusebenzisa ngokugcwele indawo eseceleni yephakheji, futhi umklamo akufanele uthathwe kalula. Uma ungakwazi ukusebenzisa uhlangothi lwephakheji ukubonisa ulwazi lomkhiqizo olucebile, ungacabanga nokufaka ithegi yokulenga ukuze wazise abathengi okwengeziwe ngomkhiqizo.

Icebiso 5: Sebenzisa Izithombe Ukuze Uveze Inzuzo

Ukubonisa umkhiqizo ngaphakathi ngefasitela elibonakalayo ngaphambili kwephakheji cishe njalo kuyindlela ehlakaniphile, njengoba abathengi bafuna ukuqinisekiswa okubonakalayo lapho bethenga.

Ngale kwalokho, izimo, amaphethini, izimo nemibala konke kunomsebenzi wokuxhumana ngaphandle kosizo lwamagama.

Sebenzisa ngokugcwele izinto ezingabonisa ngempumelelo izici zomkhiqizo, zivuse izifiso zabathengi zokuthenga, zisungule ukuxhumana ngokomzwelo kwabathengi, futhi zigqamise ukwakheka komkhiqizo ukuze wakhe ukuxhumana okunomuzwa wokuba yingxenye yomkhiqizo.

Kunconywa ukuthi isithombe esisetshenzisiwe siqukathe izinto ezingabonisa izici zomkhiqizo, kuyilapho zifaka izinto zendlela yokuphila.

Icebiso 6: Imithetho eqondene nomkhiqizo

Kungakhathaliseki ukuthi uhlobo luni lomkhiqizo, ukwakheka kwawo kokupakisha kunemithetho nezici zawo, futhi eminye imithetho idinga ukulandelwa ngokucophelela.

Eminye imithetho ibalulekile ngoba ukwenza okuphambene nalokho kungenza imikhiqizo esanda kuvela ivelele. Kodwa-ke, ngokudla, umkhiqizo ngokwawo ungaba yindawo yokuthengisa cishe njalo, ngakho-ke ukupakishwa kokudla kunaka kakhulu ukukhiqizwa kabusha okungokoqobo kwezithombe zokudla ekuklanyweni nasekunyathelisweni.

Ngakolunye uhlangothi, ngemikhiqizo yezokwelapha, uphawu kanye nezici zomzimba zomkhiqizo kungase kube yinto yesibili ebalulekile—ngezinye izikhathi kungadingeki, futhi uphawu lomkhiqizo wabazali kungase kungadingeki luvele ngaphambili kwephakheji, nokho, ukugcizelela igama kanye nenhloso yomkhiqizo kubaluleke kakhulu.

Noma kunjalo, kuzo zonke izinhlobo zezimpahla, kuyatuseka ukunciphisa ukuminyana okubangelwa okuqukethwe okuningi kakhulu ngaphambili kwephakheji, futhi kube nomklamo wangaphambili olula kakhulu.

Icebiso 7: Ungakushayi indiva ukutholakala kanye nokuthengeka kwemikhiqizo

Lapho beklama ukupakisha umkhiqizo othize womkhiqizo, abaklami bokupakisha kudingeka bahlole ukuthi abathengi bathenga kanjani imikhiqizo enjalo ukuqinisekisa ukuthi abathengi abanakungabaza ngesitayela somkhiqizo noma izinga lolwazi.

Amagama abalulekile, kodwa adlala indima esekelayo. Umbhalo kanye nokubhala kuyizinto eziqinisayo, hhayi izinto eziyinhloko zokuxhumana komkhiqizo.

Ukupakisha kuyisixhumanisi sokugcina ekuxhumaneni komthengi nomkhiqizo ngaphambi kokwenza isinqumo sokuthenga. Ngakho-ke, ukwakheka kokuqukethwe kwesibonisi kanye nomthelela ngaphambili kwephakheji (indawo eyinhloko yesibonisi) kunendima engenakuphikwa ekukhangiseni nasekukhuthazeni.

Nakuba ukwakheka kokupakisha kungenazo izinguquko ezicacile zesitayela njengokwakheka kwezingubo, akusho ukuthi ukwakheka kokupakisha akushintshi noma kushiyelwa kumdlali ozimele.

Uma sitadisha ngokucophelela, sizothola ukuthi empeleni, kuzozalwa izitayela ezintsha zokuklama ukupakisha minyaka yonke, futhi amasu amasha azosetshenziswa kabanzi.