Survey data shows that the global packaging market size is expected to reach US$1,194.4 billion in 2023. People's enthusiasm for shopping seems to be picking up, and they will also have higher requirements for the taste and experience of product packaging. As the first connection point between products and people, product packaging not only becomes an extension of the product itself or even the brand, but will also directly affect consumers’purchasing experience.

Trend 1  Structural Sustainability

As the concept of sustainable development becomes more and more popular, reducing unsustainable materials in packaging is becoming an important development direction in the field of packaging design. In product logistics and transportation, the waste generated by traditional foam and plastic filling materials is difficult to be completely recycled. Therefore, using innovative packaging structures to provide safer transportation protection while reducing the use of sustainable materials will be an important development trend that satisfies both environmental awareness and commercial needs.

The latest consumer survey report from Innova Market Insights shows that more than 67% of respondents are willing to pay higher prices for easily recyclable and sustainable packaging. Eco-friendly and recyclable packaging have become important selection criteria sought after by consumers.

Trend 2  Smart Technology

The widespread application of new technologies is causing changes and upgrades in all walks of life. With consumption upgrading and industrial transformation, companies also need to use cutting-edge technologies to achieve product updates and business innovation. Driven by multiple demands such as changes in consumer demand, digitization of supply chain management, increased awareness of environmental protection and safety, improved retail efficiency, and industrial transformation, smart packaging is a design concept that was born in response to the needs of this industrial transformation.

Intelligent and interactive packaging design provides a new communication carrier for the brand, which can achieve effective brand communication through a new user experience.

Trend 3  Less is More

With information overload and simplification of consumer demands, minimalism and flatness are still important trends affecting the expression of information in packaging design. However, realizing the deeper meaning contained in minimalist packaging brings more surprises and thoughts, connecting consumers to the brand in a more meaningful way.

Research shows that more than 65% of consumers say that excessive information on product packaging will reduce purchase intention. By leaping from complex and lengthy to concise and efficient, conveying the core essence of the brand and product will bring a better user experience and stronger brand influence.