On May 29, Topfeelpack Co., Ltd, in partnership with Beauty Union, successfully hosted the themed salon "The AI Era of Beauty Industry: Restructuring New Chains for Product Image, Operational Efficiency and Business Growth". The event brought together distinguished guests from AI technology providers, mainstream beauty brands and packaging enterprises. Through in-depth trend sharing, real-world case presentations and forward-looking industry dialogues, participants explored how artificial intelligence is reshaping the entire landscape of the beauty industry.
Liu Danqing, President of Beauty Union(China), delivered the opening address. She encouraged industry practitioners to share actionable AI practices and explore innovative development paths. She noted that cross-industry exchanges can spark valuable insights and drive high-quality, sustainable growth across the beauty sector.
1. Trend Analysis
Kicking off the keynote sessions, Sirou Wen, Chairman and General Manager of Topfeelpack, delivered a speech titled "AI Transformation Trends and Opportunities in the Beauty Industry". He pointed out that the beauty industry has entered a phase of high-quality, intensive competition, while consumers have become increasingly rational and professional. Today's beauty brands must excel across four critical dimensions: product efficacy, user experience, brand trust and sustainable development.
Based on prevalent pain points facing beauty brand operations, Wen shared five key emerging AI trends for the industry. He also put forward a clear transformation roadmap for packaging enterprises across three core dimensions: tool-driven efficiency upgrading, end-to-end process intelligence, and cross-industry ecosystem co-creation, paving a practical way forward for brands embracing AI transformation.
2. Technical Application
Tang Sheng, technical expert in AI GEO and AI Agent technologies, shared a practical, results-driven GEO+AI Agent methodology. He broke down the core technical logic behind AI recommendation mechanisms and introduced a four-step framework for enterprises to capture AI-era traffic opportunities — enabling AI to understand, recognize, trust, and ultimately recommend businesses to target audiences.
Zeng Yueming, Vice President of Nebula Data, addressed key pain points in beauty brand research and development, presenting three scalable AI application scenarios for industrial R&D. He emphasized that enterprises need to cultivate an "AI architect" mindset to build a seamless closed loop integrating research, marketing and sales. In the new beauty landscape, computing power has become an essential, transformative ingredient for industrial innovation and upgrading.
3. In-house Practices
During the in-house practice sharing session, Deng Chunlong from Topfeelpack's Design Department demonstrated how AI is fully embedded into the company's daily design workflows. He clarified that AI serves not as a replacement for designers, but a powerful tool that revolutionizes creative workflows, team communication and overall visual production efficiency. Empowered by AI, the team realizes creative upgrades from static poster design to dynamic visual presentation, significantly cutting trial-and-error costs and enabling fast, customized design solutions for differentiated brand demands.
Zhang Junzhong from Topfeelpack's Marketing Department unveiled the technical logic behind the company's replicable business growth engine. He introduced three core operational pillars: standardized SOP systems, n8n-powered automated workflows, and GSC-based data verification. Looking ahead, the marketing team will continue iterating from workflow automation to autonomous AI agent operation, realizing multi-system collaborative linkage to fuel sustained and scalable business growth.
4. Interactive Dialogue
The interactive discussion session sparked vibrant exchanges among attendees, who shared their firsthand AI application experiences. "AI does not create businesses from zero, but accelerates mature businesses to scale from one to a hundred. Given the rapid iteration of AI technology, industrial adoption is no longer optional," commented Liu Qing, Marketing General Manager at Essel Propack.
Li Daoyang, General Manager of Liji Packaging, shared his company's practical AI transformation experience in the closing discussion. He noted that Liji Packaging has leveraged AI tools at an early stage, effectively boosting operational efficiency and greatly reducing product sampling costs. He stressed that AI is no longer a marginal, value-added tool, but a fundamental underlying capability for beauty enterprises to survive and thrive in the competitive market.
The event concluded with a group photo session.
The AI transformation sweeping the beauty industry is no longer a futuristic concept, but an unfolding, irreversible reality.We extend sincere gratitude to all speakers and industry partners for their participation and sharing.
As a pioneer driving industrial AI innovation, Topfeelpack, together with Beauty Union, looks forward to collaborating with more industry players to explore new possibilities along the AI transformation journey.
Post time: Jun-03-2026
