Kev Tshawb Fawb Txog Kev Loj Hlob ntawm FMCG Ntim Khoom
FMCG yog lub npe luv ntawm Fast Moving Consumer Goods, uas txhais tau tias cov khoom siv uas siv tau ntev thiab siv tau sai. Cov khoom siv uas yooj yim to taub tshaj plaws yog cov khoom siv rau tus kheej thiab cov khoom siv hauv tsev, khoom noj thiab dej haus, luam yeeb thiab cawv. Lawv hu ua cov khoom siv uas siv tau sai vim tias lawv yog cov khoom siv niaj hnub uas siv ntau zaus thiab siv tau luv luv. Ntau pawg neeg siv khoom muaj kev xav tau ntau rau kev yooj yim siv, ntau txoj kev muag khoom nyuaj, cov qauv ib txwm muaj thiab cov qauv tshiab thiab lwm txoj kev sib koom ua ke, kev sib sau ua ke ntawm kev lag luam maj mam nce ntxiv, thiab kev sib tw nyuaj zuj zus. FMCG yog cov khoom yuav khoom uas tsis xav tau, kev txiav txim siab yuav khoom tsis tau npaj tseg, tsis mloog cov lus qhia ntawm cov neeg nyob ib puag ncig, nyob ntawm tus kheej nyiam, cov khoom zoo sib xws tsis tas yuav muab piv, cov tsos/nqa khoom, kev tshaj tawm, tus nqi, thiab lwm yam ua lub luag haujlwm tseem ceeb hauv kev muag khoom.
Hauv kev siv khoom, thawj qhov uas cov neeg yuav khoom pom yog lub ntim khoom, tsis yog cov khoom. Yuav luag 100% ntawm cov neeg yuav khoom cuam tshuam nrog cov ntim khoom, yog li thaum cov neeg yuav khoom luam theej duab txee lossis saib cov khw muag khoom hauv online, cov ntim khoom txhawb nqa cov khoom los ntawm kev siv cov duab zoo nkauj lossis ntxim nyiam thiab cov qauv tsim tshwj xeeb, cov duab, cov cim thiab kev tshaj tawm. Cov ntaub ntawv, thiab lwm yam, sai sai ntes tau cov neeg siv khoom. Yog li rau feem ntau cov khoom siv, kev tsim ntim khoom yog cov cuab yeej muag khoom zoo tshaj plaws thiab pheej yig tshaj plaws, ua rau cov neeg siv khoom txaus siab rau cov khoom thiab yeej cov kiv cua ntawm cov hom sib tw. Thaum cov khoom zoo sib xws, cov neeg siv khoom qhov kev txiav txim siab feem ntau nyob ntawm kev xav. Kev ntim khoom yog ib txoj hauv kev sib txawv los qhia qhov chaw: thaum qhia cov yam ntxwv thiab qhov zoo ntawm cov khoom, nws kuj qhia lub ntsiab lus thiab zaj dab neeg hom uas nws sawv cev. Ua lub tuam txhab ntim khoom thiab luam ntawv, qhov tseem ceeb tshaj plaws yog pab cov neeg siv khoom qhia zaj dab neeg hom zoo nrog cov ntim khoom zoo nkauj uas ua tau raws li lub hom lub suab.
Lub caij nyoog digital tam sim no yog lub caij nyoog hloov pauv sai. Cov neeg siv khoom yuav khoom hloov pauv, cov neeg siv khoom txoj kev yuav khoom hloov pauv, thiab cov neeg siv khoom qhov chaw yuav khoom hloov pauv. Cov khoom lag luam, ntim khoom, thiab cov kev pabcuam hloov pauv raws li cov neeg siv khoom xav tau. "Cov neeg siv khoom yog Lub tswv yim ntawm "tus thawj coj" tseem nyob hauv lub siab ntawm cov neeg. Cov neeg siv khoom xav tau hloov pauv sai dua thiab ntau yam ntxiv. Qhov no tsis yog tsuas yog tso cov kev xav tau siab dua rau cov hom lag luam, tab sis kuj tso cov kev xav tau siab dua rau cov tuam txhab ntim khoom thiab luam ntawv. Cov tuam txhab ntim khoom yuav tsum hloov kho rau kev ua lag luam hloov pauv. Kev sib txawv, kev khaws cia zoo, thiab kev sib tw ntau dua, hom kev xav yuav tsum tau hloov pauv, los ntawm "ua ntim khoom" mus rau "ua khoom", tsis yog tsuas yog teb tau sai thaum cov neeg siv khoom tso tawm cov kev xav tau, thiab los tawm tswv yim kev sib tw Cov kev daws teeb meem tshiab. Thiab nws yuav tsum mus rau pem hauv ntej, coj cov neeg siv khoom, thiab txhawb nqa cov kev daws teeb meem tshiab tas li.
Kev thov ntawm cov neeg siv khoom txiav txim siab qhov kev txhim kho ntawm kev ntim khoom, txiav txim siab qhov kev coj ua ntawm kev tsim kho tshiab ntawm lub tuam txhab, thiab npaj cov khoom siv thev naus laus zis, npaj cov rooj sib tham xaiv kev tsim kho tshiab tsis tu ncua sab hauv, npaj cov rooj sib tham sib pauv kev tsim kho tshiab tsis tu ncua sab nraud, thiab caw cov neeg siv khoom koom nrog kev sib pauv los ntawm kev ua cov qauv. Kev ntim khoom txhua hnub, ua ke nrog lub suab ntawm kev tsim hom lag luam ntawm cov neeg siv khoom, siv cov thev naus laus zis tshiab lossis cov tswv yim rau kev tsim kho project, tswj hwm lub xeev ntawm kev tsim kho tshiab me me, thiab tswj kev sib tw.
Cov hauv qab no yog kev tshuaj xyuas yooj yim ntawm cov qauv ntim khoom:
1Lub caij nyoog niaj hnub no yog lub caij nyoog ntawm kev saib xyuas tus nqi ntawm qhov tsos. Lub "kev lag luam muaj nqis" tab tom ua rau muaj kev siv khoom tshiab. Thaum cov neeg siv khoom yuav khoom, lawv kuj xav kom lawv cov ntim khoom tsis yog tsuas yog zoo nkauj thiab zoo nkauj xwb, tab sis kuj muaj kev paub txog kev hnov tsw thiab kov, tab sis kuj tseem muaj peev xwm qhia zaj dab neeg thiab txhaj tshuaj qhov kub ntawm lub siab, rov qab los;
2"Cov xyoo tom qab 90s" thiab "Cov xyoo tom qab 00s" tau dhau los ua cov pab pawg neeg siv khoom tseem ceeb. Cov tub ntxhais hluas tiam tshiab ntseeg tias "kev ua kom koj tus kheej zoo siab yog kev ncaj ncees" thiab xav tau cov ntim khoom sib txawv kom tau raws li qhov xav tau ntawm "ua kom koj tus kheej zoo siab";
3Nrog rau kev nce qib ntawm lub teb chaws sib txawv, kev ntim khoom sib koom tes hla ciam teb IP tshwm sim hauv cov kwj deg tsis kawg kom tau raws li cov kev xav tau ntawm zej zog ntawm tiam tshiab;
4Kev ntim khoom sib tham uas tau kho raws li tus kheej ua rau cov neeg siv khoom muaj kev paub ntau ntxiv, tsis yog tsuas yog kev yuav khoom xwb, tab sis kuj yog ib txoj hauv kev qhia tawm kev xav nrog kev ua koob tsheej;
5Kev ntim khoom digital thiab ntse, siv cov thev naus laus zis coding rau kev tiv thaiv kev cuav thiab kev taug qab, kev sib cuag nrog cov neeg siv khoom thiab kev tswj hwm cov tswv cuab, lossis siv cov thev naus laus zis dub acousto-optic los txhawb cov chaw kub hauv zej zog;
6Kev txo cov ntim khoom, kev siv rov qab tau, thiab kev lwj tau dhau los ua qhov xav tau tshiab rau kev txhim kho kev lag luam. Kev txhim kho kom ruaj khov tsis yog tsuas yog "tsim nyog muaj", tab sis suav hais tias yog ib txoj hauv kev tsim nyog los nyiam cov neeg siv khoom thiab tswj hwm feem ntawm kev ua lag luam.
Ntxiv rau kev them sai rau cov kev xav tau ntawm cov neeg siv khoom, cov neeg siv khoom kuj tseem them sai dua rau cov lus teb sai thiab kev muaj peev xwm muab khoom ntawm cov tuam txhab ntim khoom. Cov neeg siv khoom xav kom lawv cov npe nyiam hloov pauv sai npaum li cov ntaub ntawv hauv social media uas lawv tau txais, yog li cov tswv hom lag luam yuav tsum ua kom lub neej ntawm cov khoom luv dua, kom cov khoom nkag mus rau hauv kev ua lag luam sai dua, uas yuav tsum tau cov tuam txhab ntim khoom los nrog cov kev daws teeb meem ntim khoom hauv lub sijhawm luv dua. Kev ntsuam xyuas kev pheej hmoo, cov ntaub ntawv nyob rau hauv qhov chaw, ua tiav kev ua pov thawj, thiab tom qab ntawd tsim ntau, kev xa khoom zoo raws sijhawm.
Lub sijhawm tshaj tawm: Lub Ib Hlis-10-2023
