Kusanthula pa Development Trend of FMCG Packaging
FMCG ndiye chidule cha Fast Moving Consumer Goods, chomwe chimatanthawuza za zinthu zogula zomwe zimakhala ndi moyo waufupi komanso kuthamanga kwachangu.Katundu wogula omwe amayenda mwachangu kwambiri amaphatikiza zinthu zosamalira anthu komanso zapakhomo, zakudya ndi zakumwa, fodya ndi mowa.Amatchedwa kuti zinthu zogula zomwe zikuyenda mwachangu chifukwa ndizofunika kwambiri tsiku lililonse zomwe zimagwiritsidwa ntchito pafupipafupi komanso kugwiritsa ntchito nthawi yochepa.Magulu osiyanasiyana ogula amakhala ndi zofunika kwambiri kuti azigwiritsa ntchito mosavuta, njira zambiri zogulitsira zovuta komanso zovuta, mitundu yachikhalidwe ndi yomwe ikubwera ndi njira zina zimakhalira limodzi, kukhazikika kwamakampani kukukulirakulira, ndipo mpikisano ukukulirakulira.FMCG ndi chinthu chogula zinthu mopupuluma, chisankho chogula mwachisawawa, chopanda chidwi ndi malingaliro a anthu ozungulira, zimatengera zomwe amakonda, zinthu zofanana siziyenera kufananizidwa, mawonekedwe azinthu / kulongedza, kutsatsa malonda, mtengo, etc. malonda .
Pogulitsa zinthu, chinthu choyamba ogula amawona ndikuyika, osati mankhwala.Pafupifupi 100% ya ogula zinthu amalumikizana ndi kuyika kwazinthu, kotero ogula akamasanthula mashelufu kapena kuyang'ana m'masitolo apaintaneti, kuyika kwazinthu kumalimbikitsa zinthu pogwiritsa ntchito zithunzi zowoneka bwino kapena zowoneka bwino komanso mawonekedwe apadera, mawonekedwe, ma logo ndi zotsatsa.Information, etc., mwamsanga chidwi ogula.Chifukwa chake pazinthu zambiri zogula, kapangidwe ka ma phukusi ndi chida chogulitsira chogwira mtima kwambiri komanso chotsika mtengo, kukulitsa chidwi chamakasitomala pazogulitsa ndikuchotsa mafani okhulupirika amitundu yomwe akupikisana nawo.Zinthu zikamafanana kwambiri, zosankha za ogula nthawi zambiri zimadalira momwe amamvera.Kupaka ndi njira yosiyanitsira yofotokozera momwe alili: ndikuwonetsa zomwe zili ndi ubwino wake, zimawonetsanso tanthauzo ndi nkhani yamtundu womwe imayimira.Monga kampani yolongedza ndi kusindikiza, chofunikira kwambiri ndikuthandiza makasitomala kunena nkhani yabwino yamtundu wokhala ndi zolongedza zabwino zomwe zimakwaniritsa mawonekedwe amtunduwo.
M'badwo wamakono wa digito ndi nthawi yakusintha kofulumira.Zogula za ogula zikusintha, njira zogulira za ogula zikusintha, ndipo malo ogula akusintha.Zogulitsa, zoyikapo, ndi ntchito zonse zikusintha malinga ndi zosowa za ogula.“Ogula ndi Lingaliro la “bwana” likadali lokhazikika m’mitima ya anthu.Zofuna za ogula zimasintha mwachangu komanso mosiyanasiyana.Izi sizimangopereka zofunikira zapamwamba zamtundu, komanso zimayika patsogolo zofunikira zamakampani onyamula ndi kusindikiza.Makampani onyamula katundu amayenera kusinthira ku msika womwe ukusintha.Kusiyanasiyana, nkhokwe zabwino zaukadaulo, komanso kupikisana kochulukirapo, njira yolingalira iyenera kusinthidwa, kuchoka pa "kupanga zopangira" kupita ku "kupanga zinthu", osati kungoyankha mwachangu makasitomala akamayika zosowa, ndikupereka mayankho opikisana Mayankho aukadaulo.Ndipo ikuyenera kupita kumapeto, kuwongolera makasitomala, ndikulimbikitsa mosalekeza mayankho anzeru.
Kufuna kwa ogula kumatsimikizira momwe kakhazikitsidwira kumapangidwira, kumatsimikizira komwe bizinesiyo ikuchita, ndikukonzekeretsa nkhokwe zaukadaulo, kukonza misonkhano yosankha zatsopano mkati, kukonza misonkhano yosinthana zatsopano kunja, ndikuyitanitsa makasitomala kuti atenge nawo gawo posinthana popanga zitsanzo.Kupaka kwazinthu zatsiku ndi tsiku, kuphatikizidwa ndi kuchuluka kwa mapangidwe amtundu wamakasitomala, kumagwiritsa ntchito matekinoloje atsopano kapena malingaliro pakukula kwa projekiti, kumasunga chikhalidwe chazosintha pang'ono, ndikusunga mpikisano.
Zotsatirazi ndikuwunika kosavuta kwa kachitidwe kapaketi:
1Masiku ano ndi nthawi yoyang'ana kufunika kwa maonekedwe."Value Economy" ikuwononga kugwiritsidwa ntchito kwatsopano.Ogula akagula zinthu, amafunanso kuti ma CD awo asakhale okongola komanso okongola, komanso akhale ndi chidziwitso chokhudza kununkhira ndi kukhudza, komanso kuti athe kufotokoza nkhani ndikubaya Kutentha kwamalingaliro, kumveka;
2"Post-90s" ndi "Post-00s" akhala magulu akuluakulu ogula.Mbadwo watsopano wa achinyamata amakhulupirira kuti "kudzikondweretsa nokha ndi chilungamo" ndipo kumafuna ma CD osiyana kuti akwaniritse zosowa za "dzikondweretseni nokha";
3Ndi kukwera kwa chikhalidwe cha dziko, IP cross-border mackageging mackage imatuluka mosalekeza kuti ikwaniritse zosowa za chikhalidwe cha mbadwo watsopano;
4Kutengera makonda anu kumawonjezera zomwe ogula amakumana nazo, osati kugula kokha, komanso njira yowonetsera malingaliro ndi mwambo;
5Kuyika kwa digito komanso mwanzeru, kugwiritsa ntchito ukadaulo wa coding poletsa kukopa ndi kutsata, kulumikizana kwa ogula ndi kasamalidwe ka mamembala, kapena kugwiritsa ntchito ukadaulo wakuda wa acousto-optic kulimbikitsa malo ochezera;
6Kuchepetsa ma phukusi, kubwezeretsanso, ndi kuwonongeka kwakhala zofunikira zatsopano pakukula kwamakampani.Chitukuko chokhazikika sichilinso "choyenera kukhala nacho", koma chimatengedwa ngati njira yofunikira kukopa ogula ndikusunga gawo la msika.
Kuphatikiza pa kupereka chidwi chapadera pa zosowa za ogula, makasitomala amasamaliranso kwambiri kuyankha mwachangu komanso kuthekera kopereka kwamakampani onyamula katundu.Ogula amafuna kuti malonda awo omwe amawakonda asinthe mofulumira monga momwe amapezera mauthenga ochezera a pa Intaneti, choncho eni ake amtundu ayenera kufupikitsa nthawi ya malonda, kuti afulumizitse kulowa mumsika, zomwe zimafuna kuti makampani olongedza katundu abwere nawo. zolongedza katundu mu nthawi yaifupi.Kuwunika kwachiwopsezo, zida zomwe zili m'malo mwake, kutsimikizira kumalizidwa, kenako kupanga misa, kutumiza kwapamwamba pa nthawi yake.
Nthawi yotumiza: Jan-10-2023