Kev soj ntsuam ntawm Txoj Kev Txhim Kho ntawm FMCG Ntim
FMCG yog lub npe luv ntawm Fast Moving Consumer Goods, uas yog hais txog cov neeg siv khoom siv nrog lub neej luv luv thiab kev siv ceev ceev.Cov khoom lag luam nkag siab yooj yim tshaj plaws suav nrog cov khoom tu tus kheej thiab hauv tsev, khoom noj thiab dej haus, luam yeeb thiab cawv.Lawv hu ua cov khoom siv ceev ceev vim tias lawv yog thawj zaug ntawm txhua yam khoom siv niaj hnub nrog kev siv ntau zaus thiab siv sijhawm luv luv.Ntau pawg neeg siv khoom muaj kev xav tau siab rau kev noj qab haus huv yooj yim, ntau thiab cov kev muag khoom nyuaj, cov qauv thiab cov qauv tshiab thiab lwm cov kev sib koom ua ke, kev lag luam concentration yog maj mam nce, thiab kev sib tw nyuaj dua.FMCG yog cov khoom lag luam tsis txaus ntseeg, kev txiav txim siab tsis tu ncua, tsis xav txog cov lus qhia ntawm cov neeg nyob ib puag ncig, nyob ntawm tus kheej nyiam, cov khoom zoo sib xws tsis tas yuav muab piv, cov khoom muag / ntim, tshaj tawm, nqe, thiab lwm yam. kev muag khoom.
Hauv kev ua si, thawj qhov uas cov neeg yuav khoom pom yog cov ntim khoom, tsis yog cov khoom.Yuav luag 100% ntawm cov neeg yuav khoom sib cuam tshuam nrog cov khoom ntim khoom, yog li thaum cov neeg yuav khoom luam theej duab lossis xauj hauv khw muag khoom hauv online, cov khoom ntim khoom txhawb nqa cov khoom los ntawm kev siv cov duab zoo nkauj lossis cov duab zoo nkauj thiab cov qauv tsim tshwj xeeb, cov duab, logos thiab kev txhawb nqa.Cov ntaub ntawv, thiab lwm yam, sai sai ntes cov neeg siv khoom.Yog li ntawd rau cov neeg siv khoom feem ntau, kev tsim cov ntim khoom yog qhov khoom siv tau zoo tshaj plaws thiab raug nqi muag, ua rau cov neeg siv khoom txaus siab rau cov khoom lag luam thiab ntaus tawm cov kiv cua ntawm cov khoom sib tw.Thaum cov khoom muaj ntau homogeneous, cov neeg siv khoom txiav txim siab feem ntau nyob ntawm cov lus teb ntawm lub siab.Kev ntim khoom yog ib txoj hauv kev sib txawv los qhia qhov chaw: thaum qhia cov khoom lag luam thiab qhov zoo, nws kuj qhia lub ntsiab lus thiab hom dab neeg nws sawv cev.Raws li lub tuam txhab ntim khoom thiab luam ntawv, qhov tseem ceeb tshaj plaws yog los pab cov neeg siv khoom qhia txog cov khoom lag luam zoo nrog cov khoom ntim khoom zoo uas ua tau raws li cov khoom lag luam tonality.
Lub hnub nyoog digital tam sim no yog lub sijhawm hloov pauv sai.Cov neeg siv khoom 'kev yuav khoom ntawm cov khoom hloov pauv, cov neeg siv khoom txoj kev yuav khoom hloov pauv, thiab cov neeg siv khoom qhov chaw yuav khoom hloov pauv.Cov khoom, ntim khoom, thiab kev pabcuam yog txhua yam hloov pauv ntawm cov neeg siv khoom xav tau."Cov neeg siv khoom yog Lub tswv yim ntawm "tus thawj coj" tseem yog qhov tob tob hauv lub siab ntawm cov neeg.Cov neeg siv khoom xav tau hloov sai dua thiab ntau dua.Qhov no tsis tsuas yog tso cov kev xav tau siab dua rau cov hom lag luam, tab sis kuj tseem tso cov kev xav tau siab dua rau cov tuam txhab ntim khoom thiab luam ntawv.Cov tuam txhab ntim khoom yuav tsum yoog raws li kev hloov pauv kev lag luam.Muaj ntau haiv neeg, kev ruaj khov zoo, thiab kev sib tw ntau dua, kev xav yuav tsum tau hloov, los ntawm "ua ntim" mus rau "ua cov khoom", tsis yog tsuas yog tuaj yeem teb tau sai thaum cov neeg siv khoom xav tau, thiab tawm tswv yim sib tw cov kev daws teeb meem tshiab.Thiab nws yuav tsum mus rau pem hauv ntej kawg, coj cov neeg siv khoom, thiab txuas ntxiv txhawb cov kev daws teeb meem tshiab.
Cov neeg siv khoom xav tau txiav txim siab txoj kev loj hlob ntawm kev ntim khoom, txiav txim siab cov kev taw qhia ntawm kev tsim kho tshiab ntawm lub tuam txhab, thiab npaj cov kev tshwj xeeb, npaj cov rooj sib tham tshiab xaiv cov rooj sib tham sab hauv, npaj cov rooj sib tham tshiab hloov pauv sab nraud, thiab caw cov neeg siv khoom koom nrog kev sib pauv los ntawm kev ua qauv.Kev ntim khoom txhua hnub, ua ke nrog lub suab nrov ntawm cov neeg siv khoom tsim, siv cov thev naus laus zis tshiab lossis cov tswv yim rau kev tsim kho, tswj lub xeev ntawm micro-innovation, thiab tswj kev sib tw.
Cov hauv qab no yog ib qho yooj yim tsom xam ntawm ntim tiam sis:
1Niaj hnub no yog ib tug era ntawm saib tus nqi ntawm cov tsos.Qhov "tus nqi kev lag luam" yog rhuav tshem kev noj tshiab.Thaum cov neeg siv khoom yuav khoom, lawv kuj xav kom lawv cov ntim yuav tsum tsis yog tsuas yog zoo nkauj thiab zoo nkauj, tab sis kuj muaj kev paub zoo xws li tsis hnov tsw thiab kov, tab sis kuj tseem tuaj yeem qhia cov dab neeg thiab txhaj tshuaj rau qhov kub thiab txias, resonate;
2"Post-90s" thiab "Post-00s" tau dhau los ua pawg neeg siv khoom loj.Cov tub ntxhais hluas tiam tshiab ntseeg tias "kom ua raws li nws tus kheej yog kev ncaj ncees" thiab xav tau cov ntim khoom sib txawv kom tau raws li qhov xav tau ntawm "thov koj tus kheej";
3Nrog rau kev nce ntawm lub teb chaws sib txawv, IP hla kev koom tes ntim ntim tau tshwm sim hauv cov kwj deg kom tau raws li kev xav tau ntawm cov neeg tiam tshiab;
4Customized customized sib tham sib ntim yuav pab tau rau cov neeg siv khoom, tsis tsuas yog mus yuav khoom, tab sis kuj yog ib txoj kev ntawm lub siab lub ntsws qhia nrog lub siab ntawm ritual;
5Kev ntim khoom digital thiab ntse, siv cov thev naus laus zis thev naus laus zis los tiv thaiv kev ua txhaum cai thiab traceability, kev sib raug zoo ntawm cov neeg siv khoom thiab kev tswj hwm cov tswv cuab, lossis siv acousto-optic dub thev naus laus zis los txhawb kev sib raug zoo hotspots;
6Kev txo ntim ntim, rov ua dua tshiab, thiab degradability tau dhau los ua qhov xav tau tshiab rau kev tsim kho kev lag luam.Kev loj hlob ruaj khov tsis yog "muaj nqis", tab sis suav tias yog ib qho tsim nyog txhais tau tias nyiam cov neeg siv khoom thiab tswj hwm kev lag luam.
Ntxiv nrog rau kev them nyiaj tshwj xeeb rau cov neeg siv khoom xav tau, cov neeg siv khoom kuj tau them sai sai rau cov lus teb sai thiab muab cov peev txheej ntawm cov tuam txhab ntim khoom.Cov neeg siv khoom xav kom lawv cov npe nyiam kom hloov pauv sai npaum li cov ntaub ntawv xov xwm social media uas lawv tau txais, yog li cov tswv lag luam yuav tsum ua kom cov khoom lag luam lub neej luv luv, txhawm rau ua kom cov khoom nkag mus rau hauv kev ua lag luam kom nrawm, uas yuav tsum muaj cov tuam txhab ntim khoom tuaj. ntim cov kev daws teeb meem hauv lub sijhawm luv luv.Kev soj ntsuam kev pheej hmoo, cov ntaub ntawv nyob rau hauv qhov chaw, ua pov thawj tiav, thiab tom qab ntawd tsim ntau lawm, xa khoom zoo raws sijhawm.
Post lub sij hawm: Jan-10-2023