Tātaritanga mō te Ia Whanaketanga o te Tākai FMCG
Ko te FMCG te whakarāpopototanga o Fast Moving Consumer Goods, e pā ana ki ngā taonga hokohoko he poto te ora mahi me te tere o te kai. Ko ngā taonga hokohoko tere e tino māramahia ana ko ngā hua tiaki whaiaro me te tiaki kāinga, te kai me te inu, te tupeka me ngā hua waipiro. Ka kiia ēnei he taonga hokohoko tere nā te mea ko ngā mea e hiahiatia ana i ia rā, he nui te auau kai me te wā whakamahi poto. He whānuitanga o ngā rōpū kaihoko he nui ngā whakaritenga mō te watea kai, he maha ngā hongere hokohoko uaua, he maha ngā whakatakotoranga tuku iho me ngā whakatakotoranga hou me ētahi atu hongere e noho tahi ana, kei te piki haere te kukū o te ahumahi, ā, kei te uaua haere te whakataetae. He hua hoko ohorere te FMCG, he whakatau hoko ohorere, kāore e aro ki ngā whakaaro o te tangata i te taha, e whakawhirinaki ana ki ngā hiahia whaiaro, kāore e hiahiatia kia whakatauritehia ngā hua rite, he mea nui te āhua/tākai hua, te whakatairanga pānuitanga, te utu, me ētahi atu i roto i ngā hoko.
I roto i tētahi mahi hoko, ko te mea tuatahi e kitea ana e ngā kaihoko ko te takai, ehara i te hua. Tata ki te 100% o ngā kaihoko hua e taunekeneke ana ki ngā takai hua, nō reira, ina tirotirohia e ngā kaihoko ngā whata, ina tirotirohia rānei ngā toa ipurangi, ka whakatairangahia ngā hua e ngā takai hua mā te whakamahi i ngā whakairoiro ātaahua, ataahua rānei, me ngā huānga hoahoa ahurei, ngā āhua, ngā waitohu me ngā whakatairanga. Ka tere te hopu i te aro o ngā kaihoko ki ngā mōhiohio, me ērā atu mea. Nō reira, mō te nuinga o ngā taonga kaihoko, ko te hoahoa takai te taputapu hoko tino whai hua me te utu-pai, e whakanui ana i te hiahia o ngā kaihoko ki te hua, e patu ana hoki i ngā kaiwhaiwhai pono o ngā waitohu whakataetae. Ina tino ōrite ngā hua, he maha ngā wā ka whakawhirinaki ngā whakatau a ngā kaihoko ki ngā urupare kare ā-roto. He huarahi rerekē te takai hei whakaatu i te tūnga: i te wā e whakaatu ana i ngā āhuatanga me ngā painga o te hua, ka whakaatu anō hoki i te tikanga me te kōrero waitohu e tohu ana. Hei kamupene takai me te tā, ko te mea nui ko te āwhina i ngā kaihoko ki te kōrero i tētahi kōrero waitohu pai me ngā takai hua tino ataahua e tutuki ana i te reo o te waitohu.
Ko te ao matihiko o nāianei he wā o te huringa tere. Kei te huri haere ngā hoko hua a ngā kaihoko, kei te huri haere ngā tikanga hoko a ngā kaihoko, ā, kei te huri haere ngā wāhi hokohoko a ngā kaihoko. Kei te huri haere ngā hua, ngā takai, me ngā ratonga katoa i runga i ngā hiahia o ngā kaihoko. "Kei te mau tonu te ariā o te "rangatira" i roto i ngā ngākau o te tangata. Ka tere ake te huri o te hiahia o ngā kaihoko, ā, ka kanorau ake. Ehara i te mea ka whakapiki ake i ngā whakaritenga mō ngā waitohu anake, engari ka whakapiki ake hoki i ngā whakaritenga mō ngā kamupene takai me te tā. Me urutau ngā kamupene takai ki te mākete e huri haere ana. Mā te kanorau, te pai o ngā rahui hangarau, me te kaha ake o te whakataetae, me huri te momo whakaaro, mai i te "hanga takai" ki te "hanga hua", kaua e tere noa te urupare ina tukuna mai e ngā kaihoko ngā hiahia, me te whakaaro hoki i ngā otinga whakataetae. Me haere ki te pito o mua, me ārahi i ngā kaihoko, me te whakatairanga tonu i ngā otinga auaha.
Ko te hiahia o te kaihoko te mea e whakatau ana i te ia o te whanaketanga o te takai, e whakatau ana i te ahunga o te auahatanga o te hinonga, ā, e whakarite ana i ngā rahui hangarau, e whakarite ana i ngā hui whiriwhiri auahatanga ā-roto, e whakarite ana i ngā hui whakawhiti auahatanga ā-waho, ā, e tono ana i ngā kaihoko kia whai wāhi atu ki ngā whakawhiti mā te hanga tauira. Ko te takai hua o ia rā, me te tae o te hoahoa waitohu a te kaihoko, ka whakamahi i ngā hangarau hou, i ngā ariā rānei ki te whanaketanga kaupapa, ka pupuri i te āhua o te auahatanga iti, ā, ka pupuri i te whakataetae.
Anei tētahi tātaritanga māmā mō ngā au o te takai:
1He wā tēnei e titiro ana ki te uara o te āhua. Kei te puta ake he hoko hou i roto i te "ōhanga uara". Ina hoko hua ngā kaihoko, me ātaahua, me ātaahua hoki ā rātou takai, engari me whai wheako ā-pānga pērā i te hongi me te pā, me te kaha hoki ki te kōrero pakiwaitara me te whakaoho i te pāmahana kare ā-roto, te whakaohooho;
2Ko ngā tau "Post-90" me ngā tau "Post-00" ngā rōpū kaihoko matua. E whakapono ana te whakatupuranga hou o ngā taiohi "he tika te whakamanawareka i a koe anō" ā, me whai momo takai rerekē hei whakatutuki i ngā hiahia o te "whakamanawareka i a koe anō";
3I te pikinga ake o te ia o te motu, ka puta ake te takai mahi tahi whakawhiti-rohe a te IP i roto i te awa mutunga kore hei whakatutuki i ngā hiahia pāpori o te whakatupuranga hou;
4Ka whakarei ake ngā takai taunekeneke kua whakaritea kia pai ake ai te wheako o te kaihoko, ehara i te mea ko te hokohoko anake, engari he huarahi whakapuaki kare ā-roto me te wairua o te kawa;
5Te takai mamati me te tākai atamai, te whakamahi i te hangarau waehere hei ārai i te tinihanga me te whai i ngā mea, te taunekeneke a te kaihoko me te whakahaere mema, te whakamahi rānei i te hangarau pango acousto-optic hei whakatairanga i ngā wāhi rongonui pāpori;
6Kua noho ko te whakaiti i ngā takai, te hangarua, me te pirau hei tono hou mō te whanaketanga o te umanga. Kāore te whanaketanga tauwhiro e "whai hua" noa iho, engari e kiia ana he huarahi tika hei kukume i ngā kaihoko me te pupuri i te wāhi mākete.
Haunga te aro nui ki ngā hiahia o te kaihoko, ka aro nui hoki ngā kaihoko ki te tere o te urupare me te kaha tuku a ngā kamupene tākai. E hiahia ana ngā kaihoko kia tere te huri o ā rātou waitohu tino pai, pērā i ngā mōhiohio pāpāho pāpori e whiwhi ana rātou, nō reira me whakapoto e ngā kaipupuri waitohu te huringa ora o te hua, kia tere ake ai te urunga mai o te hua ki te mākete, e hiahia ana kia puta mai ngā otinga tākai poto ake i roto i te wā poto ake. Aromatawai mōrearea, ngā rauemi kei te wāhi, te whakamātautau kua oti, kātahi ka hangaia he papatipu, te tuku kounga teitei i te wā tika.
Wā tuku: Hanuere-10-2023
